Direct mail enrollment campaign for energy-saving program

PEMC 2014 Post Card Blue

Details

Piedmont Electric Membership Corporation (PEMC) is an electric cooperative based in Hillsborough, NC that serves more than 30,000 electricity customers in six counties across North Carolina.  PEMC offers several money-saving and electricity saving programs to its members, including the Load Control program shown above.

As PEMC’s marketing & communications partner, we are constantly working on new ways to encourage members to enroll programs like Load Control.

Our work on this project is really an extension of an ongoing campaign.  Through that campaign, we’ve developed:

  • program logos and graphics
  • educational mailings
  • website content & signup forms
  • direct mail enrollment campaigns

Highlights

Project:  Direct mail education & enrollment campaign

Client: Piedmont Electric

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