FROM THE BLOG:

FatCat Strategies is now a Certified Google Partner

It can be difficult to determine whether someone who claims to be an SEO or pay-per-click advertising expert actually knows what they’re talking about. You can’t go to college and get a Bachelor’s in SEO. And unfortunately, many certificates and courses are useless—put out by third parties who don’t have an up-to-date understanding of modern digital marketing tactics which have progressed by leaps and bounds just in the last few years.

Meet your local Raleigh Google Partner!

We’ve long been frustrated by the lack of any real organization or authority when it comes to showing whether someone knows what they’re doing when it comes to online advertising. That’s why, when we learned about the Google Partner program, we jumped at the opportunity to participate.

Now, we’re very proud to announce that FatCat Strategies is Google-certified as specialized in search advertising.  Team members Janet Mobley,  Jessica Berry, Caitlyn West, and Meredith Medlin meeting the requirements for individual certifications in Search Advertising, Display Advertising.  In addition to that exciting news, we’re also proud to announce that Ashley Nevis is also certified in Google Analytics.

What does it mean to be a Google Partner Certified Agency?

When an agency becomes a Google Partner, they get Google’s official seal of approval and are constantly being evaluated to the highest standards. To reach the elite Google Partner Certified Agency status requires that the company employs multiple agents who are certified in Google AdWords, must continuously meet Google’s standards through sustained growth of client base, and must participate in ongoing training programs.

Advantages of working with a Google Partner Agency

A Google Partner has proven knowledge of Google AdWords and is dedicated to paid search marketing as well as PPC advertising for a number of clients. It means we manage Paid Search Ads, Retargeting Ads, Facebook Ads, YouTube Ads, and many more options through Search Engine Marketing (SEM), and organic traffic through Search Engine Optimization.

Google Partner Agencies Work Directly With Google

When it comes to staying abreast of new features and products, which are always changing and updating, having a direct line of communication with Google is crucial.

As a Google Partner, we are able to speak directly with Google regarding the account optimization, relevant insights, as well as comprehensive training on new features. Google Representatives often contact these partner agencies to schedule meetings concerning their clients’ accounts to help them stay optimized.

Janet is FatCat's Founder & Managing Partner. She covers business ownership, including tips on how you can get your business off the ground and keep it running strong.

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