Marketing Vault 2: Logo Lore

Michael Johnson

Michael is our Business Development Coordinator. He covers topics related to mid-sized business marketing, with a focus on making national trends work for your business.

In this week’s episode of Marketing Vault we’re covering the frightening world of rebranding. You’ll learn from the mistakes of some of big brands, and we’ll offer advice for any business owners thinking about their own rebranding efforts. Marketing Vault is available on iTunes, Stitcher, Google Play Music and right here on our website through the player above.

Branding can be a little image heavy, so below are some helpful supplements to the episode:

New Coke Protests

Abercrombie’s Old Look


Abercrombie’s New Look


The Old Gap Logo

The Updated Gap Logo