Pool Buyer’s Guide


Pool Professionals provides residential and commercial swimming pool owners and operators high-quality pool maintenance, design, construction, repair and staffing services. 

For almost five years, FatCat Strategies provided comprehensive marketing support services to Pool Professionals for a flat monthly fee.

This Pool Buyers Guide is just one of dozens of sales tools we helped Pool Professionals develop. The  purpose of this guide is to educate prospective customers about the wide range of choices and options available when building a pool. It was designed to help sales reps use their time more wisely on sales appointments, rather than repeat information that could be delivered in a different format.

Our work on this project included:

  • graphic design & layout
  • copy editing
  • project management & vendor coordintion


Project:  Long format booklet for used an educational sales material

Client: Pool Professionals