One of our clients, Crispin, attends an annual trade show for the broadcast industry. To help them prepare for the show, we create new and update existing documents for their booth, create videos that will play on a loop during the show and help them manage email marketing surrounding the event.
Prior to the 2017 show, Crispin asked us to help them update an existing 8-page document that would be out on display during the show. Over the years, the content and design had become dated, and some of the information was no longer accurate.
We’ve been working with Crispin on a website redesign, so we used inspiration from their site’s new look to influence the updated design to the document, helping to bring cohesion to their brand.
We worked through each page of the document with Crispin, identifying content that needed to be updated and creating graphics to supplement it. This included adding information about new products and support plans, updating contact information, and finding new images to complement the updated design.
After finalizing the design and content updates, we had the document printed and shipped directly to Crispin so they could head out to the trade show. The end result is a stunning, comprehensive overview of their company and services that they will be able to use for years to come.
If you need help preparing for an upcoming show or you are interested in refreshing dated marketing materials, let’s talk.