Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads

Nurturing Leads with Custom Audience PPC Targeting

At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]