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Category Archives: Paid Ads

Nurturing Leads with Custom Audience PPC Targeting

Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads

https://youtu.be/zbZsJswsiOA At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate "exclusive" leads. We’ve recently shared some…
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ppc targeting device & time of day

Increase Your Lead Generation With Device & Time-of-Day PPC Targeting

https://youtu.be/_wjAji7v2t4 In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the…
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PPC Demographic Targeting FatCat

PPC Demographic Targeting Helps Get the Right Customers to Your Site

https://youtu.be/8PPDWzEH2SU Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s…
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PPC Ad Location Targeting

How PPC Location Targeting Can Make (or Break) Your Marketing Efforts

https://youtu.be/UEFktnoZZPA Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series…
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Owning your Google My Business and Google Ads

Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?

https://www.youtube.com/watch?v=teFVcyGBxEQ&feature=youtu.be Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media.…
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What to look for in a PPC vendor

11 Questions for Home Improvement Companies to Ask a PPC Agency

Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click…
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Google Ads Latest Features

Google Ads: The Latest Updates You Need to Know

Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not…
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The Basics of Google Ads: What You Need to Know

Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even…
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