The Easiest Email Marketing Tip to Build Your Home Improvement Email List

This post will show you how to leverage the home improvement and remodeling knowledge you already have to grow your email marketing list. The strategy is dead simple: Write something truly useful for your prospects. Offer it to your website visitors in exchange for their contact info. Use Your Home Improvement Knowledge to Build a […]

Are your home improvement sales people doing it all wrong?

That’s the question posed in a recent blog post on improveit360. If your sales staff is still selling features and benefits instead of trying to understand the homeowners’ underlying problem, then you may want to surf over to this blog post. When you focus on selling real solutions and building trust with customers, you will be […]

How to respond to a bad online review about your home improvement company

WORST. SERVICE. EVER!! The sales guy was a jerk!! He was rude to my wife and we asked him to leave the house!! They charged us a ton of money and the installation job was horrible. Now, they won’t return my calls. DO NOT USE THIS COMPANY. Wow, that stings. You and I both know there’s […]

Is Automated Email Marketing part of your Home Improvement Lead Generation Strategy?

You’re probably generating leads through your website, at home shows and maybe a through remodeling sweepstakes contest. But, what do you do with the ones that don’t sell immediately?  The right answer is to nurture those leads with automated email marketing (sometimes called drip marketing, or marketing automation.) What is marketing automation? Marketing automation, or […]

What’s your follow-up plan for home shows?

Home and garden shows are a tried-and-true method for generating leads for your home improvement company. They give you the opportunity to be in a room full of interested, motivated homeowners, and the chance to pitch them face-to-face. We’ve seen contractors get really creative with how to entice people to stop by their booth, how […]

Using Google Trends to Research What Home Improvement Prospects Search

This article shows you how to use Google Trends – a free online tool – to better understand prospects search for home improvement topics online.  What is Google Trends? It’s a free online tool, created and maintained by Google.  It allows you to see how often specific keywords, phrases and subjects have been searched on […]

Turn your Website’s Galleries into Home Improvement Lead Generators

Is your remodeling gallery turning your web visitors into prospects? This article walks you through key strategies you can try on your gallery pages to get your visitors to take action. Your website has one purpose and one purpose only: to turn visitors into email subscribers and email subscribers into customers. We’ve written about landing […]

Develop a Marketing Strategy for Your Entire Home Improvement Sales Cycle

Too many contractors and home improvement websites focus exclusively on the bottom of the sales funnel. Don’t let the need for short-term leads hurt your long-term lead generation and growth strategy. If your home improvement website is totally focused on bottom-of-the-funnel lead generation offers, you might be hurting your long-term goal of consistent, qualified web […]

High-Pressure Sales Tactics may Backfire When Selling Home Improvement Projects

When it comes to remodeling services like custom bathroom makeovers, high-end kitchen redesigns or large scale renovations, high-pressure sales tactics are probably not going to work. If your customers can afford the type of services you offer, it’s safe to assume they are accustomed to paying for premium services and they have certain expectations about […]