How a buyer’s guide can help remodeling contractors sell to homeowners

We’ve worked with several home improvement companies, with specialties ranging from outdoor pool installation to bathroom remodeling. But across the board, we’ve seen one piece of marketing consistently perform well on all fronts, and that’s a Buyer’s Guide. So what’s so great about a buyer’s guide? First of all, it’s one of the only evergreen […]

Use remarketing to generate quality home improvement leads

You’ve certainly experienced this before: you’re surfing the internet for a new set of tools. You find the perfect one, but you’re not ready to buy just yet. Even though you didn’t give the website any of your personal information, suddenly you start to see ads for the toolset all over the internet – on ESPN […]

5 Tips for responding to reviews to generate home improvement leads

As a contractor, reviews are important to your business leads. Your website is no longer the only place that customers can go for information about your business. Sites like Yelp, Angie’s List, Facebook and Houzz have all given the power of reviews to the consumer, allowing your customers to connect with each other to share […]

Are all your home improvement sales people men? You may be hurting sales.

According to the Home Improvement Research Institute, women initiate 80% of all home improvement purchases. So, why do so many home improvement companies send super competitive men to prospects’ homes to do the selling? Based what we’re reading, if that’s what your company is doing, you may be missing an opportunity to improve your closing […]

How to Target the Perfect Prospect for your Home Improvement Company using Facebook Ads

Are you looking for ways to refine your contractor marketing tactics and make your paid Facebook campaigns more effective? Use Facebook’s Detailed Targeting feature to target home improvement prospects. What is Detailed Targeting? It’s a tool that helps show your ads to the people most likely to buy. And that only makes sense, right? You’re never […]