Digital marketing tips for home improvement & replacement contractors
August 20, 2021
The Best Lead Generation Tips for Replacement Contractors

Are you in the home improvement industry? Not sure where to start with your online marketing? From PPC to SEO, we have tips to jumpstart your lead generation

March 14, 2021
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor

Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though you may be leaving on good terms, the agency that has been […]

January 4, 2021
5 Google Ads Targeting Strategies for Home Improvement Lead Generation

In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why Pay Per Click (PPC) ad targeting is so effective, and why we’ve dedicated time and resources into crafting videos and this post to educate you about them. […]

September 25, 2019
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads

At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate "exclusive" leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]

September 18, 2019
Increase Your Lead Generation With Device & Time-of-Day PPC Targeting

In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why PPC ad targeting is so effective, and why we’ve dedicated time and resources into making videos and posts to educate you about them. Previously, we’ve stressed the […]

September 4, 2019
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts

Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.

March 6, 2019
Google Ads: The Latest Updates You Need to Know

Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]

February 8, 2019
The Basics of Google Ads: What You Need to Know

Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you found this article. Whether you’ve noticed it or not, when you perform a Google search, you are being shown advertisements in your search results. These ads have become so commonplace […]

August 16, 2018
What Is Geofencing And How Can I Use It As A Part Of My Contractor Marketing Plan?

Geofencing is a service that's based on a consumer's location. When the consumer's device enters a certain location, their device will notify them with engagement features, coupons, and security alerts. Geofencing is great when it comes to PPC strategies for contractors because businesses have up to 10 seconds or less to make an impression on […]

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