Digital marketing tips for home improvement & replacement contractors
July 9, 2021
SEO for Remodelers: Why and How to Get Started

SEO is a must for contractors, but how can you get started? This guide explains why and how to get started with SEO for contractors

May 10, 2021
A Step-by-Step Guide to SEO for Home Improvement Contractors

Are you a home improvement contractor who wants to get more leads online? Read our step-by-step guide to learn what you need to know about SEO for contractors.

August 14, 2019
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads

Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from?  If you’re like […]

June 12, 2019
Who owns your Home Improvement Company's domain? (it should be you!)

Your website is the center of your company's digital footprint.  And your website lives at a domain ( Do you know who owns that domain? If you don't know the answer to that question, the bad news is that it may not be you.  Keep reading to learn more. What is a domain name, anyway? […]

May 9, 2019
Why Your Location Pages Hurt Your Website's SEO & What You Can do Instead

Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]

January 9, 2019
Everything You Need to Know About Google My Business and Local Search Engine Optimization

Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five […]

August 20, 2018
4 Signs Your Old Website is Hurting Your Contractor Lead Gen Efforts

You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting your contractor marketing efforts. Consumer viewing habits, technical demands, and the Google algorithms that control how your website is ranked by search engines can change from month to month. That […]

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