SEO recap for 2023: The year the robots started taking over
(Queue all the references Skylab, killer robots and Terminator. In our humble opinion, 2023 may be the year that the sh*t started to hit the proverbial fan.) So, what changed in last 12 months? And how do those changes impact your need to generate home improvement leads? Let’s take a look! What did Google change […]
SEO vs PPC for Home Improvement Lead Generation
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to boost online visibility and get more local homeowners checking out your website. Here’s the lowdown on how they’re different: 1. What They Are: 2. What They Cost: 3. When You […]
SEO Terminology Cheat Sheet
Ever wondered what all those technical SEO terms mean? Well we made cheat sheet just for you!
SEO for Remodelers: Why and How to Get Started
Let’s be honest. Every contractor wants more leads. A constant influx of leads is essential to any contractor looking to develop a solid clientele. By extension, you want to make sure you’re reaching clients in need of specific home improvement services. So the question is this — how do I get more leads? You could […]
Why Your Location Pages Hurt Your Website’s SEO & What You Can do Instead
Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]
Everything You Need to Know About Google My Business and Local Search Engine Optimization
Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five […]
How to respond to a bad online review about your home improvement company
WORST. SERVICE. EVER!! The sales guy was a jerk!! He was rude to my wife and we asked him to leave the house!! They charged us a ton of money and the installation job was horrible. Now, they won’t return my calls. DO NOT USE THIS COMPANY. Wow, that stings. You and I both know there’s […]
