Avoiding Burnout: Tips for Home Improvement Business Owners
Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With long hours, demanding clients, and constant pressure from all sides — lead generation, production schedules, a tight labor market, and more — the stress can quickly build to a breaking […]
What Are The Benefits of Social Media For Contractors In Home Improvement?
Check out the transcription for the Digital Marketing for Contractors Podcast: Social Media – Why Do It? below. Click this link to listen to the podcast. Today we are going to get into the always interesting topic of social media. Janet, I know this is one of your favorites. So social media, like I said, […]
The Best Lead Generation Tips for Replacement Contractors
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to find a way to market yourself. Otherwise, you might miss a chance to reach more clients this year. Here are nine lead generation tips for replacement contractors to keep in […]
SEO for Remodelers: Why and How to Get Started
Let’s be honest. Every contractor wants more leads. A constant influx of leads is essential to any contractor looking to develop a solid clientele. By extension, you want to make sure you’re reaching clients in need of specific home improvement services. So the question is this — how do I get more leads? You could […]
How to Find Home Improvement Leads
A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business. If you can narrow that down, you’ll be able to send out more estimates, take on more of the proper assignments, and generate enough cash flow to expand your team as much as you want. Here are […]
7 Elements of Effective Contractor Marketing Strategies
If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep reading to learn our top seven elements you need to include in your contractor business. 1. You Need an Optimized Website Today’s consumers are online researching the contractors they will […]
5 Google Ads Targeting Strategies for Home Improvement Lead Generation
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why Pay Per Click (PPC) ad targeting is so effective, and why we’ve dedicated time and resources into crafting videos and this post to educate you about them. […]
30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000
Highlights Two leads from Instagram sold for $8,119 and $14,882, respectively One Facebook lead sold for over $20,000 Total ad spend on paid social campaign was $2,500 30 leads generated $83.33 Cost Per Lead The Challenge Our Bathroom Remodeling client wanted to generate exclusive leads (and appointments) through social media. However, they had been unsuccessful […]
The Digital Marketing Tools we Use to Support Our Home Improvement Clients
Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes, while the other remodels your online image. One thing that both have in common, however, is the need for tools. As a marketing agency, we use tools every day to […]
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads
Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from? If you’re like […]
Do You Own a Home Improvement Company and Just Received a Scary Email?
Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest a bit more in your marketing, and after doing your research, partner with an agency that specializes in home improvement. The relationship is been off to a great start. They’re […]
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?
Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners. Let’s get started. Why Google […]
Who owns your social media accounts? (it should be you!)
We’re back with the second video in our “Who Owns It?” series. This time we’re talking about social media and whether or not you own it. So we ask, do you own your company’s social media profiles? If you’re not sure, don’t worry – you’re not alone. Over the years, we’ve learned that many business owners […]
How Home Improvement Companies Can Take Professional-Looking Videos
We all know that online, video is king. Your audience not only loves it, they’ve grown to expect it. According to Forbes, “90% of users say that product videos are helpful in the decision process”. If that’s not convincing enough, here’s another: “Video in an email leads to 200-300% increase in click-through rates.” If you […]
Using Google Trends to Research What Home Improvement Prospects Search
This article shows you how to use Google Trends – a free online tool – to better understand prospects search for home improvement topics online. What is Google Trends? It’s a free online tool, created and maintained by Google. It allows you to see how often specific keywords, phrases and subjects have been searched on […]
How to Target the Perfect Prospect for your Home Improvement Company using Facebook Ads
Are you looking for ways to refine your contractor marketing tactics and make your paid Facebook campaigns more effective? Use Facebook’s Detailed Targeting feature to target home improvement prospects. What is Detailed Targeting? It’s a tool that helps show your ads to the people most likely to buy. And that only makes sense, right? You’re never […]
