DIGITAL MARKETING COURSE:

Contractor marketing game plan

This 5-part online course will teach you how to delegate and elevate your marketing efforts to build your own customized lead generation machine.

Enroll Now!

Do you want to build a lead generation machine to help your business grow?

Are you worried that word-of-mouth referrals won’t be enough to get you to the next level?  Are you tired of buying online leads just so you can compete with 3 other contractors to be the lowest bidder?  If that sounds familiar, this course was created just for you.

We’ll show how to build your own customized, online marketing system that powers business growth.

Don’t worry, we’re not trying to convert you into something you’re not. We know you’re a contractor, not a web nerd. That’s the beauty of this system. It’s designed to help you delegate and elevate your lead generation so you can stay focused on what you do best.

By the end of this course

you will have...

  • A website "must have" checklist

    If your site is missing these elements, you won't be able to compete online.

  • SEO tips to understand the battlefield and plot your strategy

    The battle for Google's top search spots is fierce and never ending. We'll give you a tour of the battlefield and show you how to claim your ground.

  • A step-by-step guide to generate online reviews

    Modern consumers won't buy anything without reading reviews first. We'll show you how to generate 5-star reviews that win new customers.

  • A PPC game plan based on your revenue goals

    Don't just throw money at Google or Facebook. Instead pick the battles you can win, with a budget that supports your growth.

  • A social media strategy that builds trust with homeowners

    We'll show you how to use social media to establish credibility and make homeowners want to hire you.

first 25 spots are free!

Be one of the first 25 to enroll, and you’ll get FREE ACCESS.

After that, take advantage of special June pricing and save $200.

Enroll Now

Our Promise To You

We’ll give you a 3-step framework that you can use to build your own marketing machine.

1

See the big picture.

Digital marketing is a complex and competitive world with its own rules, tools and language. We’ll help you understand the landscape and teach you how to communicate with the natives so you can take your business to the next level.  

2

Apply it to your business.

Each section of the course includes on-demand how-to videos, cheat sheets, templates and guides to help you build your own marketing machine. All along the way, you can adapt these resources to fit your business.

3

Delegate & Elevate.

We know you didn’t start a contracting company so you could sit behind a computer all day. That’s why the final step of each module in this course shows you how to delegate and elevate that part of your digital marketing.

What's Inside

The Contractor Marketing Game Plan

Module 1

Your Website "Must Haves" for Home Improvement Lead Generation

Your website is foundation of your online marketing machine.  In this module, we’ll cover what your site has to have so you can build trust with homeowners and convert new leads

Module Highlights

By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:

  • The critical website components required to generate home improvement leads
  • Securing and protecting your domain name
  • Protecting your website from hackers and malware
  • A mobile friendly website
Module 2

Your SEO Game Plan to Dominate Local Search Results

The battle for Google’s top search spots is fierce and never ending. We’ll give you a tour of the battlefield and show you how to capture your share of local homeowners searching home improvement contractors. 

Module Highlights

By the end of this module, you’ll have Delegate & Elevate checklists so you can hold your staff and vendors accountable for:

  • Your local search strategy
  • Connecting your SEO strategy to your business goals
  • Meaningful keyword research
  • SEO ranking reports and competitor benchmarks
Module 3

Your step-by-step guide to generate 5-star reviews

We’ve worked with dozens of contractors who’ve generated hundreds of 5 star reviews. In this lesson, we’ll share the a proven, a real-world action plan that you can use to lead your team to crush the online review game. 

Module Highlights

By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:

  • Build your own, customized review generation system
  • Set realistic review generation goals
  • Script & incentivize the review process
  • Monitor and respond to reviews
Module 4

Your social media game plan to build trust and credibility with homeowners

In this module, we’ll explain the role of social media for home improvement contractors and how you can use it to build trust and credibility in your local market.

Module Highlights

By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:

  • A monthly schedule and strategy of upcoming posts
  • Regular engagement with your followers
  • Reports on profile performance
  • Content recommendations, based on past performance and industry best practices
Module 5

Your PPC playbook to capture home improvement leads

Competition for the top paid spots on Google is cut-throat. If you (or your agency) doesn’t know what they’re doing, you can quickly spend a ton of money, with little to show for it.

In this module, we’ll give you the knowledge and insights you need to have meaningful conversations with a PPC vendor.

Module Highlights

By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:

  • A monthly budget recommendation
  • Insights on local search volume in your service area
  • Ad ad strategy that's measured by leads generated, not clicks and views

first 25 spots are free!

Be one of the first 25 to enroll, and you’ll get free access! 

After that, take advantage of special June pricing and save $200.

Enroll Now

By the end of this course

you will have...

  • The tools to build your own lead generation machine

    No gimmicks. No tricks. No fluff. This is foundational stuff that every successful online marketing program needs to succeed.

  • The confidence to communicate with "digital natives"

    Digital marketing has its own language, terms, tools and codes. We'll show you how to cut through that noise so you can demand business results from "digital natives". BONUS: Once you're done with this course, you'll be able to call BS on fast-talking, fear-mongering sales people who try to confuse you with internet tech-talk.

  • A results-oriented roadmap to hold vendors accountable

    No more charts and graphs on clicks, views, and bounce rates. We'll show you how to focus your vendors on results that drive real revenue.

Frequently Asked Questions

I'm super busy doing actual contractor work. Do I even have time for this course?

Contractor Marketing Game Plan is designed to take about 1 hour per week for 4-6 weeks.

 

You won't find a better way to level up your business in that amount of time!

Do I even need to worry about this? If I have a good reputation, won't word of mouth be enough?

Word of mouth can take you a long way. And you should never neglect it.

 

But it will never be enough to carry your business as far as you want to take it. Eventually, you'll need leads from other sources.

 

Figuring out those other sources can be a lot harder than working the word-of-mouth angle. That's why we made this course. To help contractors just like you figure out how to take your business to the next level. 

All this marketing stuff is confusing. Is this course going to be too technical for me to learn?

You'll definitely learn some new terms, but nothing is too "techie".

And if you have any questions about anything, our team is available to help! Just reach out, and we'll be glad to answer any questions you have.

Still Thinking About It?

You’re ready to take your business to the next level with Contractor Marketing Game Plan if …

  • You're wearing all the hats to keep your contractor business running, and you just don't have time for marketing.
  • You don't really care about all that techie stuff, but you know you need some help. You just need somebody to show you what to do.
  • You're tired of losing out on leads because you can't get on the phone fast enough. You're ready to generate your own exclusive leads.
  • You know your website needs some attention, but you don't really know where to begin when it comes to improving it.
  • You do better work than your competitors. But they have a better web presence than you, and get more jobs. You want to beat them at their own game!

first 25 spots are free!

Be one of the first 25 to enroll, and you’ll get free access! 

After that, take advantage of special June pricing and save $200.

Enroll Now