DIGITAL MARKETING COURSE:
Contractor marketing game plan
This 5-part online course will teach you how to delegate and elevate your marketing efforts to build your own customized lead generation machine.
Do you want to build a lead generation machine to help your business grow?
Are you worried that word-of-mouth referrals won’t be enough to get you to the next level? Are you tired of buying online leads just so you can compete with 3 other contractors to be the lowest bidder? If that sounds familiar, this course was created just for you.
We’ll show how to build your own customized, online marketing system that powers business growth.
Don’t worry, we’re not trying to convert you into something you’re not. We know you’re a contractor, not a web nerd. That’s the beauty of this system. It’s designed to help you delegate and elevate your lead generation so you can stay focused on what you do best.
By the end of this course
you will have...
Our Promise To You
We’ll give you a 3-step framework that you can use to build your own marketing machine.
1
See the big picture.
Digital marketing is a complex and competitive world with its own rules, tools and language. We’ll help you understand the landscape and teach you how to communicate with the natives so you can take your business to the next level.
2
Apply it to your business.
3
Delegate & Elevate.
What's Inside
The Contractor Marketing Game Plan
Module 1
Your Website "Must Haves" for Home Improvement Lead Generation
Your website is foundation of your online marketing machine. In this module, we’ll cover what your site has to have so you can build trust with homeowners and convert new leads
Module Highlights
By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:
- The critical website components required to generate home improvement leads
- Securing and protecting your domain name
- Protecting your website from hackers and malware
- A mobile friendly website
Module 2
Your SEO Game Plan to Dominate Local Search Results
The battle for Google’s top search spots is fierce and never ending. We’ll give you a tour of the battlefield and show you how to capture your share of local homeowners searching home improvement contractors.
Module Highlights
By the end of this module, you’ll have Delegate & Elevate checklists so you can hold your staff and vendors accountable for:
- Your local search strategy
- Connecting your SEO strategy to your business goals
- Meaningful keyword research
- SEO ranking reports and competitor benchmarks
Module 3
Your step-by-step guide to generate 5-star reviews
We’ve worked with dozens of contractors who’ve generated hundreds of 5 star reviews. In this lesson, we’ll share the a proven, a real-world action plan that you can use to lead your team to crush the online review game.
Module Highlights
By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:
- Build your own, customized review generation system
- Set realistic review generation goals
- Script & incentivize the review process
- Monitor and respond to reviews
Module 4
Your social media game plan to build trust and credibility with homeowners
In this module, we’ll explain the role of social media for home improvement contractors and how you can use it to build trust and credibility in your local market.
Module Highlights
By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:
- A monthly schedule and strategy of upcoming posts
- Regular engagement with your followers
- Reports on profile performance
- Content recommendations, based on past performance and industry best practices
Module 5
Your PPC playbook to capture home improvement leads
Competition for the top paid spots on Google is cut-throat. If you (or your agency) doesn’t know what they’re doing, you can quickly spend a ton of money, with little to show for it.
In this module, we’ll give you the knowledge and insights you need to have meaningful conversations with a PPC vendor.
Module Highlights
By the end of this module, you’ll have Delegate & Elevate Checklists that will help you hold your staff and vendors accountable for:
- A monthly budget recommendation
- Insights on local search volume in your service area
- Ad ad strategy that's measured by leads generated, not clicks and views
By the end of this course
you will have...
Frequently Asked Questions
Contractor Marketing Game Plan is designed to take about 1 hour per week for 4-6 weeks.
You won’t find a better way to level up your business in that amount of time!
Word of mouth can take you a long way. And you should never neglect it.
But it will never be enough to carry your business as far as you want to take it. Eventually, you’ll need leads from other sources.
Figuring out those other sources can be a lot harder than working the word-of-mouth angle. That’s why we made this course. To help contractors just like you figure out how to take your business to the next level.
You’ll definitely learn some new terms, but nothing is too “techie”.
And if you have any questions about anything, our team is available to help! Just reach out, and we’ll be glad to answer any questions you have.
Still Thinking About It?
You’re ready to take your business to the next level with Contractor Marketing Game Plan if …
- You're wearing all the hats to keep your contractor business running, and you just don't have time for marketing.
- You don't really care about all that techie stuff, but you know you need some help. You just need somebody to show you what to do.
- You're tired of losing out on leads because you can't get on the phone fast enough. You're ready to generate your own exclusive leads.
- You know your website needs some attention, but you don't really know where to begin when it comes to improving it.
- You do better work than your competitors. But they have a better web presence than you, and get more jobs. You want to beat them at their own game!
