Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five key strategies to ensure that your business appears online when it’s supposed to.
Google Maps is a vital tool for your business. It helps clients find your physical locations and provides directions, reviews and links to your website. Not to mention, it boosts your SEO. The Yellow Pages has most likely already submitted your business to Google Maps, but you’ll want to check that it’s accurate and complete. Don’t worry, it’s easy! Just follow these simple steps.
To create your Google My Business listing:
To edit your Google My Business listing:
After you’ve gotten yourself properly identified on Google, you’ll want to do the same on Yelp, Merchant Circle and any other online directory that is applicable to your business. If your business’s information is already included on these lists, double check that it’s accurate! You’ll want to ensure that your headline, customer reviews, hours, location, etc. are all updated to reflect your company's most recent accomplishments.
The first thing a customer will see when they find your listing in an online search is your title and meta description. Technically speaking, these are HTML elements that you edit to reflect the content of your webpage. The title is the headline a customer clicks to get to your website and the description is the text underneath it that describes the company’s purpose. It’s important because it's a customer’s first impression of your business. Here are some best practices to ensure that you’re using the space to its full advantage:
Online reviews can make or break your business, so encourage customers to provide reviews to show off the positive experience they had! There are plenty of tactics to collect customer reviews and plenty of places to showcase them. And, responding to your reviews may even help you generate leads in the future.
Lastly, consider using structured data markup, or schema markup, to provide search engines with more information about your business. It does require a bit of coding, but it’s a great way to make your local business stand out and potentially rank higher than your competition. Why? By using this markup, you’re informing Google’s site crawlers about the products you sell, the services you offer and so on. Google prefers that you use this feature and rewards websites that do.
Once these steps are completed, your business should be surfacing when relative terms are searched. But even with all of these strategies in place, you’re not guaranteed to be the first listing. SEO is ever-changing and you must nurture it constantly. If you’re looking to outsource your SEO efforts altogether, we’d be happy to take over. Schedule a free, 30-minute consultation to learn about our proven SEO services.