A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business.
If you can narrow that down, you’ll be able to send out more estimates, take on more of the proper assignments, and generate enough cash flow to expand your team as much as you want.
Here are some helpful tips on how to grow your home service business.
Leverage Reviews
Reviews are equivalent to salesmen for your company.
97% of people use the internet to look for local services, and 88% of people believe online evaluations as much as personal recommendations.
You’re missing out on the power of reviews and their proven potential to create new leads for your business if you’re not displaying favorable reviews prominently.
Promote Special Offers on Social Media
Using social media to promote a special deal is an excellent approach to acquire exclusive home renovation leads for your company.
The trick here is to provide something that will get you inside your customer’s door rather than something that will make you a lot of money right away.
It’s simply a loss leader, and after your sales team arrives, it’s up to them to up-sell the buyer if they’re interested.
This method necessitates some investment for ads, but if done well, it can be well worth it.
Share Relevant Content
Promoting a piece of content like remodeling ads to your target prospects is another strategy that demands a marketing budget and makes use of the powerful ad networks on social media sites.
This is particularly useful for generating bathroom remodeling leads and for other home renovation companies that provide more expensive services, such as roofing, siding, window and door installation, landscaping, and so on.
Anyone interested in this piece of material could be a lead for your company.
You can also gather contact information in exchange for your content, like an email address or a phone number, to turn this into a direct contractor marketing approach.
Answer Questions With Content
As a contractor, you’re likely to get the same questions from your clients time and time again.
Answering those inquiries with information is a terrific approach to show that you know what you’re talking about.
And after you’ve established yourself as an expert, getting new projects is much easier because you’ll be seen as the sole logical solution to your customers’ problems.
Talk to Neighbors During Jobs
Just because we concentrate on the web marketing to generate leads for contracting customers doesn’t mean we’ve reached the end of the road.
One of the simplest ways to generate unique home improvement sales is to simply ask the neighbors of the folks you’re working for if they’re interested in your services.
This applies to almost any home improvement company. You definitely won’t start a new roofing job right away, but you can knock on doors, show off your previous work by showing them the job you just finished next door, and see if anyone is interested.
If not, leave behind a brochure or card and let them know you’ll be there to help should the time come.
Implement a Referral Program
Implementing a referral program can help your sales pipeline immensely.
The goal is to develop a compensation plan for existing customers that will encourage them to send you new business.
It also doesn’t have to be complex. A simple monetary gift for anyone who refers a new customer to you will suffice.
Before you go buy $20 gift cards, keep in mind that a large quantity is required for people to respond.
It goes without saying that the amount of money you’re offering must make financial sense for your company, but keep in mind that if you make it attractive for your customers, you’ll get more referrals.
This strategy can be applied to any type of home improvement company. Before you ask your clients to recommend new prospects, make sure you do a wonderful job!
Network Locally
Lastly, you must be present if you want to become the go-to home improvement company in your state, city, or neighborhood.
Throughout the year, almost every city hosts local events, meetups, and get-togethers where you may mingle with other residents, contractors, and business owners.
You can also connect with contractors that offer similar but different services.
If you own a painting company, for example, you might contact renovation businesses and see if they require painting assistance on any of their current job sites.
Assuming you’re a professional, you’re probably a lot faster and better at it than they are, which means more money in both of your pockets at the end of the day.
A few essential contacts are sometimes all you need to keep the jobs coming in and your crews occupied.
If you’re currently using this strategy, consider taking it a step further and sponsoring local events to get your home improvement company’s name in front of your target demographic.
This can work wonderfully, and it’ll be increased if you combine it with a unique deal only available for those present at the event.
What Matters Most in Acquiring Home Improvement Leads
If you’re having trouble generating new home improvement leads and contractor leads for your home improvement business, pick a few strategies from this list and get started. You’ll be astonished at how quickly you can gain momentum if you start focusing on the right things.
Check out our informative webpage on SEO for contractors that can help you get started.
