# FatCat Strategies --- ## Pages - [Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo](https://fatcatstrategies.com/podcast/turn-more-leads-into-revenue-with-smart-chat-featuring-ryan-cohn-from-blazeo/) - [Level 3 Contractor Hub](https://fatcatstrategies.com/contractor-resources/level-3-contractor-hub/) - [Email Referral Campaign](https://fatcatstrategies.com/marketing-packages/email-referral-campaign/) - [Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms](https://fatcatstrategies.com/podcast/scott-berman-heavyset-forms/) - [TV and OTT Advertising in Digital Strategies](https://fatcatstrategies.com/podcast/tv-and-ott-advertising-in-digital-strategies/) - [Why Your Sales Team Needs a CRM Built for Construction](https://fatcatstrategies.com/podcast/the-sales-process-is-broken-heres-how-to-fix-it-with-followup-crm/) - [Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media](https://fatcatstrategies.com/podcast/multi-channel-marketing-integrating-digital-campaigns-with-traditional-media/) - [Marketing Solutions for Industrial Construction](https://fatcatstrategies.com/marketing-packages/industrial-construction/) - [Field Marketing Meets Digital: A Hybrid Approach](https://fatcatstrategies.com/podcast/field-marketing-meets-digital-a-hybrid-approach/) - [How to Use Project Map It to Build Trust and Book More Jobs](https://fatcatstrategies.com/podcast/how-to-use-project-map-it-to-build-trust-and-book-more-jobs/) - [Maximizing Manufacturer Leads Through Digital Campaigns](https://fatcatstrategies.com/podcast/maximizing-manufacturer-leads-through-digital-campaigns/) - [Reactivation Campaign](https://fatcatstrategies.com/marketing-packages/reactivate/) - [Choosing the Right Digital Marketing Agency for Growth](https://fatcatstrategies.com/podcast/choosing-the-right-digital-marketing-agency-for-growth/) - [Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com](https://fatcatstrategies.com/podcast/using-gift-cards-to-boost-leads-and-loyalty-with-evan-crum-from-perfectgift-com/) - [Optimizing Sales Funnels for Better Digital Conversions](https://fatcatstrategies.com/podcast/optimizing-sales-funnels-for-better-digital-conversions/) - [Avoiding Common PPC Pitfalls](https://fatcatstrategies.com/podcast/avoiding-common-ppc-pitfalls/) - [Hiring the Right Leaders: Executive Recruitment in Home Improvement](https://fatcatstrategies.com/podcast/hiring-the-right-leaders-executive-recruitment-in-home-improvement/) - [Direct Mail Solutions](https://fatcatstrategies.com/marketing-packages/direct-mail-solutions/) - [Digital Marketing Agencies: Finding the Right Fit](https://fatcatstrategies.com/podcast/digital-marketing-agencies-finding-the-right-fit/) - [Nextdoor Ad Accelerator](https://fatcatstrategies.com/marketing-packages/nextdoor-ad-accelerator/) - [DIY Social Media Kit](https://fatcatstrategies.com/marketing-packages/diy-social-media-kit/) - [Our Partners](https://fatcatstrategies.com/about-us/our-partners/) - [Effective CRM Solutions: Streamlining Your Digital Marketing Efforts](https://fatcatstrategies.com/podcast/effective-crm-solutions-streamlining-your-digital-marketing-efforts/) - [Contractor Resources](https://fatcatstrategies.com/contractor-resources/) - [Level 2 Contractor Hub](https://fatcatstrategies.com/contractor-resources/level-2/) - [Importance of Call Centers in Digital Marketing Campaigns](https://fatcatstrategies.com/podcast/importance-of-call-centers-in-digital-marketing-campaigns/) - [Effective Lead Generation on a Budget](https://fatcatstrategies.com/podcast/effective-lead-generation-on-a-budget/) - [Level 1 - Digital Marketing Foundations Package](https://fatcatstrategies.com/marketing-packages/level-1-digital-marketing-foundations-package/) - [Level 1 Contractor Hub](https://fatcatstrategies.com/contractor-resources/level-1/) - [SEO & PPC: Basics for Boosting Online Visibility](https://fatcatstrategies.com/podcast/seo-ppc-basics-for-boosting-online-visibility/) - [Packages](https://fatcatstrategies.com/marketing-packages/) - [Local SEO Dominator](https://fatcatstrategies.com/marketing-packages/local-seo-dominator/) - [Should you pay to advertise your own brand name?](https://fatcatstrategies.com/podcast/should-you-pay-to-advertise-your-own-brand-name/) - [Is Your Website ADA Compliant?](https://fatcatstrategies.com/website-management/is-your-website-ada-compliant/) - [PinPoint Organic Page](https://fatcatstrategies.com/products/pinpoint/) - [Products](https://fatcatstrategies.com/products/) - [LeadChamp Organic Page](https://fatcatstrategies.com/products/leadchamp/) - [SEO for Roofers](https://fatcatstrategies.com/who-we-help/roofing-contractors/seo/) - [Special Guest: Andrew Martin of Marlimar - Revolutionizing Home Improvement Marketing](https://fatcatstrategies.com/podcast/special-guest-andrew-martin-of-marlimar/) - [Special Guest: Frank Patierno with FullThrottle.ai](https://fatcatstrategies.com/podcast/special-guest-frank-patierno-with-fullthrottleai/) - [Special Guest: Cory Getz, Founder of Unrushed Honest Quality](https://fatcatstrategies.com/podcast/special-guest-cory-getz-unrushed-honest-quality/) - [New Year, New Rehash](https://fatcatstrategies.com/new-year-new-rehash/) - [SEO Trends You Can't ignore in 2025](https://fatcatstrategies.com/podcast/seo-trends-you-cant-ignore-in-2025/) - [Awning Installer Marketing Experts](https://fatcatstrategies.com/who-we-help/awning-company-marketing-solutions/) - [Kitchen Remodeling Contractors](https://fatcatstrategies.com/who-we-help/kitchen-remodeling-contractors/) - [Patio and Decking Contractors](https://fatcatstrategies.com/who-we-help/patio-deck-contractor-marketing/) - [Google Ads Review](https://fatcatstrategies.com/google-ads-review/) - [Can You Get All of the Leads You Need From the Internet?](https://fatcatstrategies.com/podcast/can-you-get-all-the-leads-you-need-from-the-internet/) - [Cautionary Tale: Don't let your Google Ad account get shut down](https://fatcatstrategies.com/podcast/dont-let-your-google-ads-account-get-shutdown/) - [Privacy Policy](https://fatcatstrategies.com/privacy/) - [Recovering SEO After Your Website Has Been Hacked](https://fatcatstrategies.com/podcast/recovering-seo-after-website-gets-hacked/) - [Google Trends: How to use this free tool to predict seasonality](https://fatcatstrategies.com/podcast/google-trends-how-to-use-this-free-tool-to-predict-seasonality/) - [What is the Difference Between Google Guaranteed Ads and Paid Search?](https://fatcatstrategies.com/podcast/difference-between-google-guaranteed-ads-and-paid-search/) - [Digital Mess](https://fatcatstrategies.com/podcast/digital-mess/) - [Navigating Transitions with Google Ads Management Agencies](https://fatcatstrategies.com/podcast/navigating-transitions-with-google-ads-management-agencies/) - [Bathroom Remodelers](https://fatcatstrategies.com/who-we-help/bathroom-remodelers/) - [Siding Contractors](https://fatcatstrategies.com/who-we-help/siding-contractors/) - [Roofing Contractors](https://fatcatstrategies.com/who-we-help/roofing-contractors/) - [Buying a Biz - Digital Marketing Due Diligence](https://fatcatstrategies.com/podcast/buying-a-biz-digital-marketing-due-diligence/) - [Sitemap](https://fatcatstrategies.com/sitemap/) - [Podcast](https://fatcatstrategies.com/podcast/) - [Capturing Great Job-site Photos](https://fatcatstrategies.com/podcast/capturing-great-job-site-photos/) - [Level Up Your Marketing, Level Up Your Business](https://fatcatstrategies.com/podcast/level-up-your-marketing-level-up-your-business/) - [What Makes a Great Marketing Agency](https://fatcatstrategies.com/podcast/what-makes-a-great-marketing-agency/) - [How Can I Tell What My Competitors Are Doing Online](https://fatcatstrategies.com/podcast/how-can-i-tell-what-my-competitors-are-doing-online/) - [How Long Does it Take for My Website to Rank](https://fatcatstrategies.com/podcast/how-long-does-it-take-for-my-website-to-rank/) - [How Much Should I Spend on PPC](https://fatcatstrategies.com/podcast/how-much-should-i-spend-on-ppc/) - [Crafting Holiday Promotional Offers](https://fatcatstrategies.com/podcast/crafting-holiday-promotional-offers/) - [Google Analytics 4](https://fatcatstrategies.com/podcast/google-analytics-4/) - [Level Up Your Contractor Business](https://fatcatstrategies.com/podcast/level-up-your-contractor-business/) - [Building Brand Awareness](https://fatcatstrategies.com/podcast/building-brand-awareness/) - [Make the Most of Your CRM](https://fatcatstrategies.com/podcast/make-the-most-of-your-crm/) - [Make the Most of Your Slow Season](https://fatcatstrategies.com/podcast/make-the-most-of-your-slow-season/) - [Nurturing Leads into Sales](https://fatcatstrategies.com/podcast/nurturing-leads-into-sales/) - [Writing Great Social Media Posts](https://fatcatstrategies.com/podcast/writing-great-social-media-posts/) - [Continuing Education for Contractors](https://fatcatstrategies.com/podcast/continuing-education-for-contractors/) - [Why Do It?](https://fatcatstrategies.com/podcast/why-do-it/) - [Google My Business](https://fatcatstrategies.com/podcast/google-my-business/) - [Digital vs Traditional Marketing](https://fatcatstrategies.com/podcast/digital-vs-traditional-marketing/) - [Who We Help - Digital Marketing for Home Improvement Contractors](https://fatcatstrategies.com/who-we-help/) - [Social Media Management](https://fatcatstrategies.com/social-media-management/) - [Email Services](https://fatcatstrategies.com/email-services/) - [Website Management](https://fatcatstrategies.com/website-management/) - [Search Engine Optimization](https://fatcatstrategies.com/seo-for-contractors/) - [Pay Per Click](https://fatcatstrategies.com/pay-per-click/) - [Meet the Team](https://fatcatstrategies.com/about-us/meet-the-team/) - [Competitive Analysis](https://fatcatstrategies.com/competitive-analysis-remodeling-leads/) - [Contact Us](https://fatcatstrategies.com/contact-us/) - [About Us](https://fatcatstrategies.com/about-us/) - [Sweepstakes & Promos](https://fatcatstrategies.com/bathroom-remodelers/sweepstakes-promos/) - [Social Media Management](https://fatcatstrategies.com/bathroom-remodelers/social-media-management/) - [Contractor Websites](https://fatcatstrategies.com/bathroom-remodelers/web-design-maintenance/) - [Email Marketing](https://fatcatstrategies.com/bathroom-remodelers/email-marketing/) - [Home Page](https://fatcatstrategies.com/) - [PPC for Contractors](https://fatcatstrategies.com/bathroom-remodelers/ppc-for-contractors/) - [Blog](https://fatcatstrategies.com/blog/) --- ## Posts - [What Happens When you Have a Poorly Designed Website?](https://fatcatstrategies.com/marketing/poorly-designed-website-consequences/) - [How to Turn Customers into a Lead-Generating Machine with Email Referral Campaigns](https://fatcatstrategies.com/marketing/fatcat-launches-email-referral-campaign-package/) - [How Do I Generate Leads for My Home Improvement Business?](https://fatcatstrategies.com/marketing/lead-generation-strategies-home-improvement/) - [Does Your Website and Brand Have Good AI Search Visibility?](https://fatcatstrategies.com/marketing/home-improvement-site-ai-visibility/) - [Client Success Story: How Bathroom Buddy Grew Through a Pandemic and Was Acquired by an Industry Leader](https://fatcatstrategies.com/marketing/client-success-story-bathroom-buddy/) - [Don't let launching a new website tank your SEO rankings](https://fatcatstrategies.com/marketing/avoid-seo-drop-when-launching-new-website/) - [Turn Past Customers into New Projects: An In-Depth Guide to Reactivation Campaigns](https://fatcatstrategies.com/marketing/winning-business-from-returning-customers/) - [How LeadChamp Sweepstake Can Help You Win More Leads](https://fatcatstrategies.com/marketing/leadchamp-sweepstake-boosts-lead-generation-success/) - [5 Ways a Call Center Can Supercharge Your Digital Marketing Efforts](https://fatcatstrategies.com/marketing/5-ways-a-call-center-can-supercharge-your-digital-marketing-efforts/) - [How ChatGPT Will Change SEO for Contractors: Measurement and Strategy](https://fatcatstrategies.com/marketing/ai-seo-for-contractors-measurement-and-strategy/) - [What to Look for When Hiring a Digital Marketing Agency for Your Home Improvement Business](https://fatcatstrategies.com/marketing/what-to-look-for-when-hiring-a-digital-marketing-agency-for-your-home-improvement-business/) - [Common PPC Mistakes and How to Steer Clear of Them](https://fatcatstrategies.com/marketing/common-ppc-mistakes-and-how-to-steer-clear-of-them/) - [Most Important Social Platforms for Home Improvement Companies](https://fatcatstrategies.com/marketing/most-important-social-platforms-for-home-improvement-companies/) - [Managing Multiple Locations with Unified Digital Campaigns: Using Digital Marketing to Streamline Operations Across Locations](https://fatcatstrategies.com/marketing/managing-multiple-locations-with-unified-digital-campaigns-using-digital-marketing-to-streamline-operations-across-locations/) - [Community Involvement and Its Digital Amplification: How Local Sponsorships Can Enhance Your Digital Presence](https://fatcatstrategies.com/marketing/community-involvement-and-its-digital-amplification-how-local-sponsorships-can-enhance-your-digital-presence/) - [Optimizing Sales Funnels for Better Digital Conversions: How to Structure Your Sales Funnel to Improve Online Lead Conversion Rates](https://fatcatstrategies.com/marketing/optimizing-sales-funnels/) - [Unlock the Power of AI: Turn Anonymous Website Visitors into Real Leads with PinPoint](https://fatcatstrategies.com/marketing/pinpoint/) - [Advanced CRM Tactics for Data-Driven Digital Marketing: Leveraging CRM Data to Refine Online Marketing Campaigns](https://fatcatstrategies.com/marketing/advanced-crm-tactics-for-data-driven-digital-marketing-leveraging-crm-data-to-refine-online-marketing-campaigns/) - [How Contractors Can Maximize ROI From Google Ads in 2025](https://fatcatstrategies.com/marketing/how-contractors-can-maximize-roi-from-google-ads-in-2025/) - [Google Suspensions Are Happening More Often and Appeals are Taking Longer](https://fatcatstrategies.com/marketing/frequent-google-suspensions-appeals-delayed/) - [Bathroom Remodeling Leads: How Contractors Can Generate More Quality Leads](https://fatcatstrategies.com/marketing/bathroom-remodeling-leads-how-contractors-can-generate-more-quality-leads/) - [10 Proven Ways We Deliver Exclusive Home Improvement Leads for Your Business](https://fatcatstrategies.com/marketing/10-proven-ways-we-deliver-exclusive-home-improvement-leads-for-your-business/) - [FatCat Strategies Achieves 2025 Google Premier Partner Status](https://fatcatstrategies.com/marketing/2025-google-premier-partner-status/) - [2025 Desktop Search Changes Impacting Home Improvement Companies](https://fatcatstrategies.com/marketing/2025-desktop-search-changes-impacting-home-improvement-companies/) - [Boosting Your Contracting Business with Google's New Demand Generation Update](https://fatcatstrategies.com/marketing/maximizing-demand-gen-success-with-googles-latest-update/) - [The Evolution of SEO for Home Improvement Contractors](https://fatcatstrategies.com/marketing/the-future-of-seo-adapting-and-thriving/) - [Boost Your Online Presence: Elementor's New AI Site Planner for Contractors](https://fatcatstrategies.com/marketing/elementor-unveils-ai-site-planner-enhanced-website-design/) - [Stop Phone Tag: Google's AI Phone Assistant Could Revolutionize Your Customer Calls](https://fatcatstrategies.com/marketing/google-unveils-game-changing-ai-phone-assistant/) - [How Long Does Schema Markup Take to Improve Your Contractor Website Rankings?](https://fatcatstrategies.com/marketing/how-long-does-it-take-for-schema-to-rank/) - [Protect Your Leads, Boost Your Website: Google Moves reCAPTCHA to Cloud Platform](https://fatcatstrategies.com/marketing/time-enhancing-online-security-and-performance-with-googles-cloud-platform/) - [2025 SEO Trends Every Home Improvement Contractor Needs to Know](https://fatcatstrategies.com/marketing/2025-seo-trends-every-home-improvement-contractor-needs-to-know/) - [Why Home Improvement Contractors Need Online and Offline Marketing to Thrive](https://fatcatstrategies.com/marketing/why-home-improvement-contractors-need-online-and-offline-marketing-to-thrive/) - [Why Home Improvement Contractors Should Consider Branded Ad Campaigns](https://fatcatstrategies.com/marketing/why-home-improvement-contractors-should-bid-on-their-own-brand-name/) - [Avoiding Google Ads Suspensions: Essential Tips for Home Improvement Contractors](https://fatcatstrategies.com/marketing/avoiding-google-ads-suspensions-essential-tips-for-home-improvement-contractors/) - [How to Use Google Trends to Boost Your Home Improvement Business](https://fatcatstrategies.com/marketing/google-trends-how-to-empower-marketing-efforts/) - [Recovering SEO After Your Website is Hacked](https://fatcatstrategies.com/marketing/recovering-seo-after-your-website-is-hacked/) - [How to Choose the Right Digital Marketing Agency for Your Contractor Business](https://fatcatstrategies.com/marketing/how-to-choose-a-marketing-agency-for-your-contractor-business/) - [Avoiding Burnout: Tips for Home Improvement Business Owners](https://fatcatstrategies.com/marketing/avoiding-burnout-tips-for-home-improvement-business-owners/) - [How will the new FCC rule to 'close the lead generator loophole' impact home improvement companies?](https://fatcatstrategies.com/marketing/fcc-rule-impact-home-improvement-companies/) - [SEO recap for 2023: The year the robots started taking over](https://fatcatstrategies.com/marketing/2023-recap-of-local-seo-highlights/) - [SEO vs PPC for Home Improvement Lead Generation](https://fatcatstrategies.com/marketing/seo-vs-ppc-for-home-improvement-lead-generation/) - [SEO Terminology Cheat Sheet](https://fatcatstrategies.com/marketing/seo-terminology-cheat-sheet/) - [Website Accessibility Excellence: FatCat Joins Forces with accessiBe](https://fatcatstrategies.com/marketing/website-accessibility-fatcat-and-accessibe/) - [What Level Is Your Contractor Business? ](https://fatcatstrategies.com/marketing/what-level-is-your-contractor-business/) - [Level Up Your Contracting Business](https://fatcatstrategies.com/marketing/level-up-your-contracting-business/) - [Tips for Nurturing Leads Into Sales for Your Home Improvement Company](https://fatcatstrategies.com/marketing/nurturing-leads-into-sales-home-improvement/) - [The Difference Between Digital Marketing vs Traditional Marketing for Home Improvement Contractors](https://fatcatstrategies.com/marketing/digital-vs-traditional-marketing-home-improvement-contractors/) - [What Are The Benefits of Social Media For Contractors In Home Improvement?](https://fatcatstrategies.com/marketing/benefit-of-social-media-for-contractors/) - [Google Business Profile - What Is It and Why Do I Need It?](https://fatcatstrategies.com/marketing/google-business-profile-for-contractors/) - [Helping a Bathroom Remodeling Company Successfully Expand Into a New Market](https://fatcatstrategies.com/marketing/helping-a-bathroom-remodeling-company-successfully-expand-into-a-new-market/) - [Helping a Custom Home Builder Win a Prestigious Best in American Living Award](https://fatcatstrategies.com/marketing/helping_custom_home_builder_win_presitgious_award/) - [How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor](https://fatcatstrategies.com/marketing/how-geotargeted-ads-increased-leads-while-lowering-the-cost-per-lead-for-a-james-hardie-siding-contractor/) - [Exterior Remodeler increases social web traffic by 963% using new strategy](https://fatcatstrategies.com/marketing/exterior-remodeler-increases-social-web-traffic-by-963-using-new-strategy/) - [Exterior Remodeler increases leads by 47% and lowers cost per lead using new PPC strategies](https://fatcatstrategies.com/marketing/exterior-remodeler-increases-leads/) - [Solve your company's hiring woes using Facebook Ads](https://fatcatstrategies.com/marketing/solve-your-companys-hiring-woes-using-facebook-ads/) - [Home Improvement Referral Campaign: Valentines Day Gift Cards](https://fatcatstrategies.com/marketing/home-improvement-referral-campaign-valentines-day-gift-cards/) - [How to Generate Roofing Leads: A Quick Guide](https://fatcatstrategies.com/marketing/how-to-generate-roofing-leads-a-quick-guide/) - [The Best Lead Generation Tips for Replacement Contractors](https://fatcatstrategies.com/marketing/the-best-lead-generation-tips-for-replacement-contractors/) - [SEO for Remodelers: Why and How to Get Started](https://fatcatstrategies.com/marketing/seo-for-remodelers-why-and-how-to-get-started/) - [How to Find Home Improvement Leads](https://fatcatstrategies.com/marketing/how-to-find-home-improvement-leads/) - [A Step-by-Step Guide to SEO for Home Improvement Contractors](https://fatcatstrategies.com/marketing/a-step-by-step-guide-to-seo-for-home-improvement-contractors/) - [7 Elements of Effective Contractor Marketing Strategies](https://fatcatstrategies.com/marketing/7-elements-of-effective-contractor-marketing-strategies/) - [11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor](https://fatcatstrategies.com/marketing/11-questions-home-improvement-companies-should-ask-before-choosing-a-ppc-vendor/) - [5 Google Ads Targeting Strategies for Home Improvement Lead Generation](https://fatcatstrategies.com/marketing/ad-targeting-strategies-for-home-improvement/) - [30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000](https://fatcatstrategies.com/marketing/paid-social-media-campaign-generates-bathroom-remodeling-leads/) - [The Digital Marketing Tools we Use to Support Our Home Improvement Clients](https://fatcatstrategies.com/marketing/digital-marketing-tools-we-support/) - [Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads](https://fatcatstrategies.com/marketing/ppc-custom-audiences-for-home-improvement-lead-generation/) - [Increase Your Lead Generation With Device & Time-of-Day PPC Targeting](https://fatcatstrategies.com/marketing/device-time-of-day-ppc-targeting/) - [PPC Demographic Targeting Helps Get the Right Customers to Your Site](https://fatcatstrategies.com/marketing/using-ppc-demographic-targeting/) - [How PPC Location Targeting Can Make (or Break) Your Marketing Efforts](https://fatcatstrategies.com/marketing/ppc-ad-location-targeting/) - [Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads](https://fatcatstrategies.com/marketing/which-channels-produce-leads/) - [Did You Just Get a Scary Email? | Marketing Scare Tactics Explained](https://fatcatstrategies.com/marketing/marketing-scare-tactics/) - [6 Ideas for Generating More Online Reviews](https://fatcatstrategies.com/marketing/generating-online-reviews/) - [The Importance of Sharing Your Positive Business Reviews](https://fatcatstrategies.com/marketing/sharing-business-reviews/) - [Best Practices for Responding to Online Reviews](https://fatcatstrategies.com/marketing/responding-to-reviews/) - [Why Online Reviews are Crucial for Home Improvement Contractors](https://fatcatstrategies.com/marketing/importance-of-online-reviews/) - [Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?](https://fatcatstrategies.com/marketing/owning-google-my-business-and-google-ads/) - [Who owns your social media accounts? (it should be you!)](https://fatcatstrategies.com/marketing/owning-your-social-media-accounts/) - [Who owns your Home Improvement Company's domain? 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