Repeat & Referral Valentine's Day Campaign

What are you doing to connect with your past customers?

Your previous customers are your most loyal customers. What are you doing to connect with them post-installation? Requesting reviews on multiple platforms (Google, Facebook, BBB, etc.) is a no-brainer. But beyond reviews, how else are you staying in touch?

Campaign Idea:

Valentine's Day Gift Card Referral Incentive

We recently completed a Repeat & Referral Valentine's Day campaign for a James Hardie Elite Preferred Contractor in Apex, North Carolina.

Referral Campaign Goal:

The goal behind this campaign was to re-engage with our client's previous customers with an incentive around a time-sensitive holiday.

Referral Campaign Components:

  • With a simple landing page containing a countdown ticker, two forms, and customer testimonials
  • Email messages to a select list of past customers
  • Gift cards purchased from a local florist shop

Referral Campaign Results

This creative campaign received an overwhelmingly positive response.

  • Our client generated a long list of new referrals plus requests for repeat work from past customers (Upsell, baby!)
  • The email got a 46% open rate!!
  • We were able to support a local, independently-owned florist shop that had been impacted by the COVID-19 pandemic.

We looking forward to launching a similar campaign in March around spring cleaning packages as an incentive for repeat & referral business.

If you're not doing additional outreach to your previous customer list, we can help!

A screenshot of our landing page for this campaign is shown below.

Get digital marketing tips for home improvement contractors!