Home Improvement Content Marketing Strategy

We can help you create great content that generates leads, energizes your brand and establishes you as a thought leader in your industry.

Content Marketing Strategy

What is content marketing and why do you need it? 

Traditional marketing is becoming less effective by the minute. Radio and TV ads, direct mail and even online display ads all try to grab attention and “push” messages at your prospects. But, people have become numb to those tactics. Plus, the minute you stop paying the bill, those media outlets stop “pushing” your ads.

Now, we live in a world where 11% of users on the web use adblocking software, and 90% of users skip video ads.  So, instead of advertising exclusively through paid ads, you can use content marketing to “pull” prospects into your website and your sales funnel.

After reading recommendations on a blog, 61% of U.S. online consumers made a purchase. 

Home improvement content marketing helps your prospects go from "casually interested" to "ready to buy"

Have you ever seen something in the window of a shop and you just had to have it -- and then bought it immediately? That kind of impulse buying definitely happens, but if your products and services are more of an investment than an impulse buy, it’s highly unlikely that your customers will make purchase decisions on a whim the same way they might in a retail store.

The reality is that buying habits have changed. Especially for large purchases, like home improvement services, people now do most of their research online before their first contact with a sales person. With a home improvement content marketing strategy, we can help you craft and control that research process and position your company as the best choice for qualified buyers.

Blogging & News

As your marketing partner, we'll create an editorial calendar that maps out key topics important to your prospects. Then, we can either write blog posts for you, or we can work with your internal experts to make sure they stay on schedule and posts are optimized for search engines before they're published.

Case Studies

If your sales cycle is long and complex, case studies should definitely be part of your content marketing strategy. Use them to build confidence in your target audience with in-depth reports, success stories, process descriptions, technical details and more. 

Buyers Guides

You know your industry and how your competitors operate.  Why not share those insights? With a buyer's guide, you can educate prospects on "behind the scenes" tips and tricks and position your company as an industry leader.

Customer Testimonials

Whether they're written or video, testimonials help build trust. We can help you develop a process for collecting testimonials and promoting them on your site and throughout your sales cycle. 

Press Releases

We can help boost your online profile and increase your website traffic with newsworthy stories about your brand. When it comes to distribution, we can create custom media lists or send your release through a newswire service, or both!

White Papers

White papers and technical reports help establish your expertise on complicated subject matter. This type of content marketing can be especially useful for high-tech companies. 
As your marketing partner, we can work with your subject matter experts to create original content and professional-looking publications. 

We understand the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We can tailor a customized content marketing strategy to meet your unique business needs. 

Effective Copyrighting

The content we write helps convince your web visitors to request downloads, apply for special offers, purchase products, or schedule demos. Our copywriters have a proven track record of  creating content that converts. 

Let's talk.

Let us help you improve your lead gen efforts with a content marketing strategy.