With Halloween barely in the rear view mirror, it may seem premature to be thinking about the holidays. When it comes to planning out your holiday marketing, however, it pays to plan ahead. Now that we’ve reached the beginning of November, it’s crunch time.
Here are some best practices to understanding holiday marketing:
Why it’s important to get started now
According to Nielsen, in 2015, 36% of Americans had started their holiday shopping by September 23. By November 9, that number increased to 55%. When you plan out your holiday promotions and marketing strategies a few months before the actual holiday season arrives, you give yourself time to make last minute adjustments as needed, while still advertising and launching your promotions before key shopping days like Black Friday, Small Business Saturday, Cyber Monday, etc.
Starting early also allows you to be thoughtful about your marketing plan, perhaps setting up a planning calendar for how your website, paid ads, social media, direct mail, etc. will work together to help achieve your holiday goals.
Once again looking to the Nielsen data, it’s clear to see that there are different groups of holiday shoppers: the “early birds”, those who rely on deals from Black Friday and last minute shoppers that put off finding that perfect gift until just a few days before the holiday. Mapping out your marketing strategy ahead of time can allow you to target each of these groups of shoppers with promotions that will appeal to them.
Finally, starting early gives you breathing room to order promotional items and get things printed before the holiday chaos begins.
Important dates in 2018
Thanksgiving: Thursday, November 22
Black Friday: Friday, November 23
Small Business Saturday: Saturday, November 24
Cyber Monday: Monday, November 26
Hanukkah: Sunday, December 2 – Monday, December 10
Christmas: Tuesday, December 25
Kwanzaa: Wednesday, December 26 – Tuesday, January 1
New Years Day: Tuesday, January 1, 2019
Need some help with your holiday marketing? Let’s talk.