Meet your new marketing department.
PPC + SEO + Email + Social + Web Maintenance
All for a flat, predictable monthly fee.
We generate web leads for home improvement contractors
FatCat Strategies is your one-stop shop for digital marketing and home improvement web lead generation.
Since 2002, we’ve helped our clients achieve their marketing goals and control costs at the same time. How do we do it? We structure almost everything we do around a flat predictable monthly fee that’s tailored to the needs of each client.
Are you a replacement contractor?
We want to work with you!
One-day bath | Replacement Windows | Siding | Gutters | Awnings | Roofing
Lower your cost per web lead
Often, our clients' average cost per lead — which includes PPC spend + our fees — is lower than many other sources (like those you buy from manufacturer lead programs).
How do we do it? We're laser focused on increasing your conversion rates. We actively monitor keywords, local competitors, click-through rates, page engagement, ad content, and more. We're always looking for more ways to squeeze more leads out of your online spend.
Plus, as your digital marketing parter, we help you nurture ALL the leads you generate, regardless of their source. We know that your field marketers work hard to generate leads at festivals, big box stores, and home shows. And your call center works hard to set appointments. But what happens to all those leads that don't schedule appointments in the short term? We'll keep nurturing them until they do!
How do we measure results?
We track as much of your digital marketing data as possible:
- Email open and click through rates
- AdWords clicks
- Landing page traffic
- New leads in your CRM
- Appointments made / appointments kept
- Closed sales from web leads
Each month, we'll send a reports with updates on our efforts. Plus, we use Google Sheets to collaborate on a daily / weekly basis about the stats that matter to you the most.
We use all the data we collect, plus input from you and your sales team, to evaluate and adjust digital marketing — and traditional marketing — tactics as needed.
Unlike other companies that sell home improvement leads and then leave you alone to manage them, we want to be your marketing partner from start to finish. That means we help generate new leads, get referrals from past customers, and nurture old, cold leads. We even try to help flip those "sit, no sell" appointments.
In short, we're always experimenting with different tactics to maximize results and improve your return on investment.
For one flat monthly fee we can help you manage:
- Google Ads
- Facebook Ads
- Sweepstakes & Contests
- Email Marketing
- Social Media
- Monthly specials and promotional offers
- Google My Business locations
- Direct mail
- "Sit no sell" follow up campaigns
- Online reviews
The leads we generate are exclusive to your company, because they come from your website and your ads!