A Play For More Leads.
Your website is the backbone of your business. But you don’t have time to regularly update it with new content. And even if you did have the bandwidth, you’re not a writer.
But without a solid search engine optimization (SEO) plan in place, you won’t measure up to your competitors. Your search engine rankings will plummet, making it harder for potential customers to find your site.
We've Done The Research.
FatCat knows what your leads are searching for online. We use that knowledge to develop a customized SEO strategy that works for you:
- Refresh current content with important keywords to bring new traffic to your site
- Create new content, like blog posts, to keep your site updated and relevant
- Publish additional pages that highlight the work you’ve done in your local area
With our playbook, it’ll be easier than ever before to generate leads on your site.
Call us today to learn how our SEO plan can help you move up in the ranks.
Understanding the Basics of SEO
When homeowners do a search for “roof replacement” or “James Hardie siding near me” Google ranks contractor websites based on the content on those sites and how relevant it is to the search query.
Implementing SEO strategies helps to make your content more relevant so it shows up in more search results and leads to more sales for you.
SEO Strategies For Home Improvement
Yes, optimizing content with the right keywords helps to bring more leads to your site. But you need to do more than small content tweaks to have a healthy SEO strategy. We offer a multi-faceted SEO approach to help you see more results.
Local SEO
We help optimize your website for geographically related searches based on your service area so you rank higher among the local competition.
On-Page SEO
We look at your current content and make suggestions for SEO improvements. We also create new content that positions your company as an industry expert.
Site Audits
We take a deep dive through your entire site to identify any areas of improvement and develop a custom SEO strategy that will help fix the issues.
Keyword Research
We know how homeowners think when they’re searching for your services. Using this, we research and identify local keywords that are relevant to your business.
Technical SEO
The technical part of your website also plays a role in your SEO success. We identify and fix any errors that are negatively affecting your search ranking.
Google Business Profile
Your Google Business profile helps to put your company on the (digital) map. We manage your profile and optimize the listing, posting to it regularly so it’s easier for Google to find and rank your business.
Content Creation
We create content like blogs, landing pages, and featured projects that are written for humans, yet optimized for search engine robots, so the right people will find your site.
NAP Citation
We make sure your name, address, and phone number (NAP) are updated and indexed so they appear in online directories. If your information changes, we’ll make sure it’s updated online.
Schema
We make it easier for search engines to crawl your website to better understand what types of services you provide.
When SEO Is Done Right
We are more than just a digital marketing team. While most SEO efforts can take between 6-12 months to see results, we are also your strategic partners with an expert understanding of the home improvement contractor industry. We combine our industry knowledge with digital marketing tactics to help clients:
- Improve their online brand visibility
- Reduce their cost-per-lead
- Get more relevant site traffic
- Increase the flow of qualified leads
- Get better rankings on Google
- Outrank their competitors
Are You Getting a good ROI for your SEO?
Often when clients come to us for help, their site ranks hundreds of keywords. That sounds great until you realize they’re the wrong keywords.
What’s an example of a “wrong” keyword? We’ve seen one-day bath installers rank for “round bathtubs” and “toilets” when they install neither. We once saw a roofing contractor rank for “dog parks near me.”
Our SEO strategy is aligned with your business strategy and your highest profit jobs.
If you only install gutters as part of a roofing job, then we won’t optimize for “gutter installers” because we know you don’t want those calls.
At the end of the day, SEO only works if it contributes to revenue. We get that.
The Home improvement Contractors guide to Google MY BUSINESS
Make it easy for local homeowners to find you online
