Your website is the backbone of your business. But you don’t have time to regularly update it with new content. And even if you did have the bandwidth, you’re not a writer.
But without a solid search engine optimization (SEO) plan in place, you won’t measure up to your competitors. Your search engine rankings will plummet, making it harder for potential customers to find your site.
FatCat knows what your leads are searching for online. We use that knowledge to develop a customized SEO strategy that works for you:
With our playbook, it’ll be easier than ever before to generate leads on your site.
Call us today to learn how our SEO plan can help you move up in the ranks.
When homeowners do a search for “roof replacement” or “James Hardie siding near me” Google ranks contractor websites based on the content on those sites and how relevant it is to the search query.
Implementing SEO strategies helps to make your content more relevant so it shows up in more search results and leads to more sales for you.
Yes, optimizing content with the right keywords helps to bring more leads to your site. But you need to do more than small content tweaks to have a healthy SEO strategy. We offer a multi-faceted SEO approach to help you see more results.
We help optimize your website for geographically related searches based on your service area so you rank higher among the local competition.
We look at your current content and make suggestions for SEO improvements. We also create new content that positions your company as an industry expert.
We take a deep dive through your entire site to identify any areas of improvement and develop a custom SEO strategy that will help fix the issues.
We know how homeowners think when they’re searching for your services. Using this, we research and identify local keywords that are relevant to your business.
The technical part of your website also plays a role in your SEO success. We identify and fix any errors that are negatively affecting your search ranking.
Your Google Business profile helps to put your company on the (digital) map. We manage your profile and optimize the listing, posting to it regularly so it’s easier for Google to find and rank your business.
We create content like blogs, landing pages, and featured projects that are written for humans, yet optimized for search engine robots, so the right people will find your site.
We make sure your name, address, and phone number (NAP) are updated and indexed so they appear in online directories. If your information changes, we’ll make sure it’s updated online.
We make it easier for search engines to crawl your website to better understand what types of services you provide.
We are more than just a digital marketing team. While most SEO efforts can take between 6-12 months to see results, we are also your strategic partners with an expert understanding of the home improvement contractor industry. We combine our industry knowledge with digital marketing tactics to help clients:
Often when clients come to us for help, their site ranks hundreds of keywords. That sounds great until you realize they’re the wrong keywords.
What’s an example of a “wrong” keyword? We’ve seen one-day bath installers rank for “round bathtubs” and “toilets” when they install neither. We once saw a roofing contractor rank for “dog parks near me.”
Our SEO strategy is aligned with your business strategy and your highest profit jobs.
If you only install gutters as part of a roofing job, then we won’t optimize for “gutter installers” because we know you don’t want those calls.
At the end of the day, SEO only works if it contributes to revenue. We get that.
Make it easy for local homeowners to find you online