Pay-per-click (PPC) advertising can be a game-changer for home improvement contractors, including replacement contractors specializing in products like windows, roofing, and siding. When properly executed
1. YouTube Shorts (Underutilized + Huge Potential) 2. Pinterest (Extremely underused, especially for remodeling & design) 3. Facebook (Still king—but not used strategically) 4. Instagram
As a home improvement contractor operating multiple locations, managing consistent and effective marketing efforts across all your branches is crucial for maintaining brand integrity and
As a home improvement contractor who has successfully grown your business and is now focusing on scaling and optimizing operations, community involvement can play a
As a home improvement business on the path to scaling and optimizing your operations, you’ve probably already carved out a significant presence in your market.
In today’s digital marketing landscape, competition is fierce. Businesses invest heavily in SEO, PPC, and social media ads to drive traffic to their websites. But
As a home improvement contractor who has successfully scaled your business and is now generating substantial revenue, your focus naturally shifts towards refining and optimizing
2025 will bring about many changes in the Google Ads landscape that will significantly impact how Pay-Per-Click (PPC) campaigns perform, especially for home improvement contractors
Guide for home improvement contractors on navigating Google Business Profile suspensions, ensuring compliance and maintaining online visibility with expert help from FatCat Strategies.
As a home improvement contractor, you know a consistent stream of exclusive leads is the lifeblood of your business. More leads mean more estimates, more
In the competitive world of home improvement, bathroom remodeling continues to be one of the most consistently in-demand services. As a contractor, generating high-quality bathroom
Recognized Among the Top 3% of Agencies in the U.S. At FatCat Strategies, we’re excited to announce that we have been named a 2025 Google
The 2025 desktop search changes will impact home improvement companies in several ways, particularly in how they generate leads through search. Here’s how these developments
Google’s major update to Demand Generation Campaigns offers businesses a powerful tool to attract leads and drive conversions more effectively than before. The update includes improved audience targeting capabilities where marketers can reach specific audience segments using Google’s extensive data. New ad formats and placements for better audience engagement, and updated ad creative testing and optimization tools help businesses refine their campaigns for maximum impact. These updates provide an exciting opportunity for businesses to achieve their demand generation goals effectively.
The text discusses the evolution of SEO in the digital marketing landscape. It highlights how changes such as AI technology, voice search, and machine learning algorithms are transforming traditional SEO approaches. Marketers at FatCat Strategies embrace a holistic approach, focusing on SEO, content marketing, social media engagement, and influencer partnerships for optimal online visibility. The text mentions that the future of SEO will likely emphasize user experience, mobile optimization, and relevant content, while leveraging data and analytics for decision-making. The conclusion underscores adaptation as key to navigating the changing digital landscape.
The Elementor’s WordPress AI Site Planner is a new cutting-edge tool designed to optimize website design and performance.
Google has unveiled a new AI phone assistant that can make calls to businesses on the user’s behalf. The AI assistant can handle tasks including scheduling appointments, making reservations, or answering queries about products or services. This innovation is set to revolutionize the way consumers interact with businesses over the phone. For businesses, this technology can automate routine phone interactions, freeing up their staff for more complex tasks, increasing efficiency and improving customer service. As a result, businesses that leverage this technology early may gain a competitive edge in the market.
Google plans to migrate all reCAPTCHA services to its Cloud Platform, thereby enhancing user experience, security and efficiency for website owners and users. FatCat Strategies, understands the importance of this migration and sees it as a strategic move towards improving performance. Utilizing Google’s Cloud Platform for reCAPTCHA services, websites can expect better reliability, scalability, and protection against malicious activities, thereby improving user experience. This migration could also impact SEO rankings positively, as Google prioritizes secure websites. The shift to the Cloud Platform can enhance website operations and performance, contributing to overall user satisfaction. The migration signifies a move towards improving online security and efficiency. Businesses using this platform can strengthen their online presence and build trust with visitors. FatCat Strategies sees potential opportunities with this upgrade and is ready to help clients leverage it.
FatCat Strategies, a leading digital marketing agency, explores the timeframe for Schema markup to impact website ranking. Schema markup, or structured data, improves the understanding of a website’s content for search engines, enhancing its display in search results — potentially leading to higher click-through rates and improved visibility. Despite not being a direct ranking factor, it plays a crucial role in SEO strategies. The time it takes for Schema markup to impact website ranking can vary due to factors like keyword competitiveness, quality of implementation and search engine crawl frequency. It’s crucial for Schema markup to be correctly implemented to expedite the ranking process.
In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search
At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing is often the star of
In the competitive world of home improvement, standing out from the crowd is essential, especially in digital spaces where customers search for trusted service providers
Google Ads can be a powerful lead-generation tool for home improvement contractors. However, the platform’s strict policies mean that even unintentional missteps can lead to
In the digital age, your website is one of your most important assets, especially for home improvement contractors. Unfortunately, hacked websites are a reality many
Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode of Digital Marketing for
As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a
Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With
On December 13, 2023 the Federal Communications Commission adopted new rules that it says are aimed at protecting American consumers from unwanted robocalls and robotexts.
(Queue all the references Skylab, killer robots and Terminator. In our humble opinion, 2023 may be the year that the sh*t started to hit the
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to
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