As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a
Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With
On December 13, 2023 the Federal Communications Commission adopted new rules that it says are aimed at protecting American consumers from unwanted robocalls and robotexts.
(Queue all the references Skylab, killer robots and Terminator. In our humble opinion, 2023 may be the year that the sh*t started to hit the
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to
Ever wondered what all those technical SEO terms mean? Well we made cheat sheet just for you!
In today’s digital landscape, accessibility isn’t just a buzzword; it’s a fundamental requirement for businesses to connect with all their customers, regardless of their abilities.
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this
Below is the transcription for the Digital Marketing for Contractors Podcast: What Level Is Your Contractor Business. Click this link to listen to the podcast.
In the home improvement world, you can’t find success without a healthy lead flow. But, it’s not enough to generate tons of leads each month.
Below is the transcription for the Digital Marketing for Contractors Podcast: Google Business Profile. Click this link to listen to the podcast. Today we are
Check out the transcription for the Digital Marketing for Contractors Podcast: Social Media – Why Do It? below. Click this link to listen to the
Below is the transcription for the Digital Marketing for Contractors Podcast: Digital vs Traditional Marketing. Click this link to listen to the podcast. So we
CASE STUDY: FatCat works with Express Bath to build brand awareness in a new target market. Discover the strategies FatCat implemented to help the company
CASE STUDY: FatCat works with Rufty Homes to achieve their goal of winning another BALA and receive recognition at the industry’s biggest event of the
CASE STUDY: How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor Discover the strategies FatCat implemented to
CASE STUDY: Implementing an intentional Social Media Strategy leads to a 963% increase in social web traffic for Exterior Home Remodeler. Discover the strategies FatCat
CASE STUDY: Adjusting Google Ads According to Seasonal Keyword Searches Results in 47% More Leads for Exterior Home Remodeler. Discover the strategies FatCat implemented to
CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job
Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need
What are you doing to connect with your past customers? Your previous customers are your most loyal customers. What are you doing to connect with
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to
Let’s be honest. Every contractor wants more leads. A constant influx of leads is essential to any contractor looking to develop a solid clientele. By
A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business. If you can narrow that down, you’ll
A survey by the Construction Marketing Association found that 73.1% of contractors planned to increase their SEO budget. Eighty-one percent stated that their search engine optimization strategy
If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of
Highlights Two leads from Instagram sold for $8,119 and $14,882, respectively One Facebook lead sold for over $20,000 Total ad spend on paid social campaign
Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes,
At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite
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