Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
February 23, 2021
Repeat & Referral Valentine's Day Campaign

What are you doing to connect with your past customers? Your previous customers are your most loyal customers. What are you doing to connect with them post-installation? Requesting reviews on multiple platforms (Google, Facebook, BBB, etc.) is a no-brainer. But beyond reviews, how else are you staying in touch? Campaign Idea: Valentine's Day Gift Card […]

January 4, 2021
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor

11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though […]

January 4, 2021
5 Google Ads Targeting Strategies for Home Improvement Lead Generation

In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why Pay Per Click (PPC) ad targeting is so effective, and why we’ve dedicated time and resources into crafting videos and this post to educate you about them. […]

February 11, 2020
30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000

Highlights Two leads from Instagram sold for $8,119 and $14,882, respectively One Facebook lead sold for over $20,000 Total ad spend on paid social campaign was $2,500 30 leads generated $83.33 Cost Per Lead The Challenge Our Bathroom Remodeling client wanted to generate exclusive leads (and appointments) through social media. However, they had been unsuccessful […]

October 2, 2019
The Digital Marketing Tools we Use to Support Our Home Improvement Clients

Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes, while the other remodels your online image. One thing that both have in common, however, is the need for tools.  As a marketing agency, we use tools every day to […]

September 25, 2019
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads

At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate "exclusive" leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]

September 18, 2019
Increase Your Lead Generation With Device & Time-of-Day PPC Targeting

In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why PPC ad targeting is so effective, and why we’ve dedicated time and resources into making videos and posts to educate you about them. Previously, we’ve stressed the […]

September 12, 2019
PPC Demographic Targeting Helps Get the Right Customers to Your Site

Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale.  Demographic targeting […]

September 4, 2019
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts

Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.

August 14, 2019
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads

Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from?  If you’re like […]

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