Your home improvement company may offer different services today than it did a few years ago. Perhaps you no longer provide roof repairs, have expanded

More marketing isn’t always the answer. Sometimes the smarter move is marketing less, but marketing it better. Contractors often try to promote everything they offer,

In recognition of National Women-Owned Business Day, we’re celebrating the women whose leadership, vision and resilience have shaped FatCat Strategies. Caitlyn West Noble’s journey from

Choosing a digital marketing company requires a significant amount of trust. Contractors often hire agencies because they don’t have the time or specialized knowledge to

A homeowner searching for a contractor doesn’t have the time or information to fully evaluate every company they find online. Instead, they rely on the

For contractors investing in SEO, one question comes up repeatedly: Should you focus on service pages or blog posts? The debate often stems from limited

In the home improvement industry, marketing success is not just about strategy, budget, or creative execution. It is fundamentally about timing. Many contractors approach marketing

Why FatCat Strategies Is the Top Choice for Contractors Focused on Leads Choosing the right digital marketing agency can have a major impact on a

Contractor work naturally comes with highs and lows. One month your phone rings nonstop; the next, it barely rings at all. Seasonal marketing strategy is

Bathroom remodeling is one of the most competitive segments in home improvement marketing. Homeowners researching a remodel are often comparing multiple contractors, evaluating costs, and