In recognition of National Women-Owned Business Day, we’re celebrating the women whose leadership, vision and resilience have shaped FatCat Strategies. Caitlyn West Noble’s journey from
Not every lead that comes through your website, ads, or other marketing channels will be a customer. A homeowner may be outside your service area,
You hired a marketing agency because you want more than a prettier website or a monthly report full of numbers. You want more of the
If your contractor website has dozens—or even hundreds—of pages, it can be frustrating to see competitors outrank you with seemingly less content. You may have
Choosing a digital marketing company requires a significant amount of trust. Contractors often hire agencies because they don’t have the time or specialized knowledge to
Homeowners rarely hire the first contractor they find online. Instead, they compare companies, browse completed projects, read customer experiences, and evaluate who appears to be
A homeowner lands on your website while researching a new roof, replacement windows, a bathroom remodel, or another major home improvement project. They review your
Many contractors measure marketing success by looking at website traffic. More visitors must mean more leads, right? Not always. A page can attract thousands of
A homeowner searching for a contractor doesn’t have the time or information to fully evaluate every company they find online. Instead, they rely on the
Growth is exciting for any home improvement company. Whether you’re adding a neighboring city, opening a new office, or expanding into an entirely new market,
For contractors investing in SEO, one question comes up repeatedly: Should you focus on service pages or blog posts? The debate often stems from limited
Recession-Proof Home Improvement Marketing for Contractors Recessions reshape homeowner behavior long before demand disappears entirely. In the home improvement industry, consumers often become more cautious
For home improvement contractors, featured project pages are often treated as simple portfolio pieces — a place to upload completed job photos and move on.
If your rankings fluctuate, your leads are inconsistent, or your best pages won’t break into the top 3, you may be dealing with content cannibalization
Most contractors assume their SEO problem is visibility. It’s not. In many cases, the real issue is this: your website is generating mobile traffic—but failing
In the home improvement industry, marketing success is not just about strategy, budget, or creative execution. It is fundamentally about timing. Many contractors approach marketing
Why FatCat Strategies Is the Top Choice for Contractors Focused on Leads Choosing the right digital marketing agency can have a major impact on a
Contractor work naturally comes with highs and lows. One month your phone rings nonstop; the next, it barely rings at all. Seasonal marketing strategy is
QUICK READ SECTION: How Siding Contractors Can Show Up in AI Search Want the quick and dirty answer? To appear in AI-powered search results, siding
For many home improvement contractors, the busiest season arrives quickly—but marketing performance doesn’t always keep pace. Paid ads can drift, landing pages may underperform, and
Bathroom remodeling is one of the most competitive segments in home improvement marketing. Homeowners researching a remodel are often comparing multiple contractors, evaluating costs, and
Construction PPC costs can hit your wallet hard. Clicks cost between $25 to $75+ in major metropolitan areas. Your contracting business faces a crucial choice about
The Ultimate Marketing Budget Calculator for Home Improvement Contractors Have you ever looked at your marketing spend and wondered if you’re throwing money down the
Are you tired of paying $15 to $100 per lead that might never convert? The best lead generation companies for contractors deliver more value than
For home improvement contractors, content-heavy web pages are a core part of digital marketing. Whether it’s a roof replacement guide, a bathroom remodel overview, a
For home service businesses, website traffic alone doesn’t pay the bills. What matters is what happens after someone lands on your site—whether they click deeper,
If you’re a home improvement contractor, you’ve probably heard some version of this at least once a year: “Keywords are dead.”“SEO doesn’t work anymore.”“AI is
For years, contractors have been told that the fastest way to rank on Google is to “get more backlinks.” Entire SEO packages are sold around
Which AI Tool Should Home Improvement Contractors Use for Content? Artificial intelligence has evolved rapidly—and for home improvement contractors looking to strengthen their digital marketing,
If your home improvement business serves several towns or cities, you might be missing out on local leads if your website doesn’t have dedicated pages