A New Era of Search Is Here Search is evolving fast—and it’s not just about Google anymore. With the rise of AI tools like ChatGPT,

2025 will bring about many changes in the Google Ads landscape that will significantly impact how Pay-Per-Click (PPC) campaigns perform, especially for home improvement contractors

Guide for home improvement contractors on navigating Google Business Profile suspensions, ensuring compliance and maintaining online visibility with expert help from FatCat Strategies.

As a home improvement contractor, you know a consistent stream of exclusive leads is the lifeblood of your business. More leads mean more estimates, more

In the competitive world of home improvement, bathroom remodeling continues to be one of the most consistently in-demand services. As a contractor, generating high-quality bathroom

The 2025 desktop search changes will impact home improvement companies in several ways, particularly in how they generate leads through search. Here’s how these developments

Google’s major update to Demand Generation Campaigns offers businesses a powerful tool to attract leads and drive conversions more effectively than before. The update includes improved audience targeting capabilities where marketers can reach specific audience segments using Google’s extensive data. New ad formats and placements for better audience engagement, and updated ad creative testing and optimization tools help businesses refine their campaigns for maximum impact. These updates provide an exciting opportunity for businesses to achieve their demand generation goals effectively.

The text discusses the evolution of SEO in the digital marketing landscape. It highlights how changes such as AI technology, voice search, and machine learning algorithms are transforming traditional SEO approaches. Marketers at FatCat Strategies embrace a holistic approach, focusing on SEO, content marketing, social media engagement, and influencer partnerships for optimal online visibility. The text mentions that the future of SEO will likely emphasize user experience, mobile optimization, and relevant content, while leveraging data and analytics for decision-making. The conclusion underscores adaptation as key to navigating the changing digital landscape.

The Elementor’s WordPress AI Site Planner is a new cutting-edge tool designed to optimize website design and performance.

Google has unveiled a new AI phone assistant that can make calls to businesses on the user’s behalf. The AI assistant can handle tasks including scheduling appointments, making reservations, or answering queries about products or services. This innovation is set to revolutionize the way consumers interact with businesses over the phone. For businesses, this technology can automate routine phone interactions, freeing up their staff for more complex tasks, increasing efficiency and improving customer service. As a result, businesses that leverage this technology early may gain a competitive edge in the market.

Google plans to migrate all reCAPTCHA services to its Cloud Platform, thereby enhancing user experience, security and efficiency for website owners and users. FatCat Strategies, understands the importance of this migration and sees it as a strategic move towards improving performance. Utilizing Google’s Cloud Platform for reCAPTCHA services, websites can expect better reliability, scalability, and protection against malicious activities, thereby improving user experience. This migration could also impact SEO rankings positively, as Google prioritizes secure websites. The shift to the Cloud Platform can enhance website operations and performance, contributing to overall user satisfaction. The migration signifies a move towards improving online security and efficiency. Businesses using this platform can strengthen their online presence and build trust with visitors. FatCat Strategies sees potential opportunities with this upgrade and is ready to help clients leverage it.

FatCat Strategies, a leading digital marketing agency, explores the timeframe for Schema markup to impact website ranking. Schema markup, or structured data, improves the understanding of a website’s content for search engines, enhancing its display in search results — potentially leading to higher click-through rates and improved visibility. Despite not being a direct ranking factor, it plays a crucial role in SEO strategies. The time it takes for Schema markup to impact website ranking can vary due to factors like keyword competitiveness, quality of implementation and search engine crawl frequency. It’s crucial for Schema markup to be correctly implemented to expedite the ranking process.

In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search

At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing is often the star of

In the competitive world of home improvement, standing out from the crowd is essential, especially in digital spaces where customers search for trusted service providers

Google Ads can be a powerful lead-generation tool for home improvement contractors. However, the platform’s strict policies mean that even unintentional missteps can lead to

In the digital age, your website is one of your most important assets, especially for home improvement contractors. Unfortunately, hacked websites are a reality many

Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode of Digital Marketing for

As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a