Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors

Janet Mobley

Google Unveils Game-Changing AI Phone Assistant

Google has unveiled a new AI phone assistant that can make calls to businesses on the user’s behalf. The AI assistant can handle tasks including scheduling appointments, making reservations, or answering queries about products or services. This innovation is set to revolutionize the way consumers interact with businesses over the phone. For businesses, this technology can automate routine phone interactions, freeing up their staff for more complex tasks, increasing efficiency and improving customer service. As a result, businesses that leverage this technology early may gain a competitive edge in the market.

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Augusta Ellison

Enhancing Online Security and Performance with Google’s Cloud Platform

Google plans to migrate all reCAPTCHA services to its Cloud Platform, thereby enhancing user experience, security and efficiency for website owners and users. FatCat Strategies, understands the importance of this migration and sees it as a strategic move towards improving performance. Utilizing Google’s Cloud Platform for reCAPTCHA services, websites can expect better reliability, scalability, and protection against malicious activities, thereby improving user experience. This migration could also impact SEO rankings positively, as Google prioritizes secure websites. The shift to the Cloud Platform can enhance website operations and performance, contributing to overall user satisfaction. The migration signifies a move towards improving online security and efficiency. Businesses using this platform can strengthen their online presence and build trust with visitors. FatCat Strategies sees potential opportunities with this upgrade and is ready to help clients leverage it.

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Augusta Ellison

Maximizing Demand Gen Success with Google’s Latest Update

Google’s major update to Demand Generation Campaigns offers businesses a powerful tool to attract leads and drive conversions more effectively than before. The update includes improved audience targeting capabilities where marketers can reach specific audience segments using Google’s extensive data. New ad formats and placements for better audience engagement, and updated ad creative testing and optimization tools help businesses refine their campaigns for maximum impact. These updates provide an exciting opportunity for businesses to achieve their demand generation goals effectively.

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Augusta Ellison

How Long Does It Take For Schema To Rank?

FatCat Strategies, a leading digital marketing agency, explores the timeframe for Schema markup to impact website ranking. Schema markup, or structured data, improves the understanding of a website’s content for search engines, enhancing its display in search results — potentially leading to higher click-through rates and improved visibility. Despite not being a direct ranking factor, it plays a crucial role in SEO strategies. The time it takes for Schema markup to impact website ranking can vary due to factors like keyword competitiveness, quality of implementation and search engine crawl frequency. It’s crucial for Schema markup to be correctly implemented to expedite the ranking process.

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