How to Generate Roofing Leads: A Quick Guide

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Janet Mobley

Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need a plan to turn those visitors into leads.

Are you struggling to generate roofing leads for your business this year? Your competitors are likely reaching those consumers instead. Don’t let your competitors take your roofing leads.

Instead, start using these eight easy lead generation tips. With these tips, you can establish a strong marketing strategy.

Then, you can generate more leads for your roofing company. Soon, you’ll book more appointments and improve your ROI with ease.

Set your business up for success with these eight tips today.

1. Research Your Audience

Before rushing to use the rest of these lead generation tips, take a moment to consider your customers. Researching your audience will help you appeal to their needs and interests. You might have an easier time generating roofing leads as a result.

You can use your Google Analytics data to learn about your customers.

Otherwise, determine who you want to reach based on the following:

  • Age
  • Gender
  • Location
  • Household income
  • Marital status
  • Interests
  • Hobbies
  • Pain points
  • Education
  • Language
  • Buying behaviors

If you’re focused on customers who fall within different groups, create buyer personas. You can establish different campaigns with each group in mind. 

2. Gather Keyword Research

Once you know who you’re trying to reach, you can gather keyword research. Your keyword research will better inform your content marketing campaign. Remember, the content you create can help you appeal to potential customers.

Then, you can turn those website visitors into leads on your website.

Use keyword research tools to get started, including:

  • Answer the Public
  • SEMRush
  • Ahrefs
  • Google Trends
  • Keyword Planner

Focus on longtail keywords that are made up of four or more words. Longtail keywords are more precise. You’ll also have an easier time appealing to the search intent.

The user’s search intent indicates what content your readers expect to find. Appealing to their intent could help you generate roofing leads. Otherwise, readers will leave your website without clicking around.

Your bounce rate will rise, which could hurt where your website appears on a search results page.

Instead, use your keyword research to create content your customers want to read.

3. Establish Your Brand

If you want to start generating roofing leads this year, make sure your roofing company stands out from the rest. Establish a distinct brand to generate brand awareness and recognition. The next time someone needs a roofing company, they’ll recall your branding.

About 60% of people prefer shopping from familiar brands. You could have an easier time generating roofing leads if people recognize your business.

First, make sure to create a unique logo. Your branding also includes your:

  • Voice
  • Personality
  • Tone
  • Mission and vision statements
  • Color palette
  • Font styles
  • Imagery styles

As you use these lead generation tips, make sure your branding remains consistent. Consistency will help awareness grow.

4. Update Your Website

If you want more roofing leads, you need to make sure you offer consumers ways to convert. Take a look at your website. 

Make sure your website is fast, secure, and mobile-friendly. Otherwise, people will leave without converting into a lead.

Run your website through Google’s Mobile-Friendly and PageSpeed Insights Tests. Check your Core Web Vitals, too. The Core Web Vitals are user-centric ranking factors that can improve the user experience.

A strong user experience will encourage people to click around and explore your site. Your dwell times and clickthrough rates could start to rise. Improving these metrics could boost your search engine rankings.

Higher search engine rankings will help you appear before your competitors in a search. You can generate more brand awareness and website traffic.

Consider adding multiple conversion opportunities across your site, too.

For example, you can add an eye-catching call to action button to the top right corner of your navigation bar. Consider adding a chatbot function, too. Chatbots can answer frequently asked questions, improving the user experience. 

Otherwise, look at your forms. Reduce the number of fields to ensure they’re easy to fill out.

5. Create Unique Content

Once you update your website, you can start creating fresh content for your blog. Fresh content can help you appear in more searches.

You can create different forms of content, including blog posts, infographics, and videos. Consider creating downloadable lead magnets, too.

For example, you can offer someone a helpful roofing eBook in exchange for their email address.

Once you create content, optimize it for search engines. Search engine optimization (SEO) will boost your Google rankings. With SEO for roofers, you can draw more people to your website.

Make sure your content matches the user’s search intent.

Consider working with an experienced SEO or lead generation agency to get started. 

6. Stay Social

Social media marketing can help you generate brand awareness. You can use your posts to direct more people to your website, too.

Share your blog posts on social media. Use a strong call to action to direct people to your site.

7. Use PPC

Pay-per-click (PPC) advertising is another effective way to generate brand awareness and roofing leads. You can create text or visual ads. These ads can appear on Google, other sites, or social media platforms.

Use a strong call to action to direct people to your website, where they can fill out a form. 

8. Keep Emailing

It’s not enough to develop a lead generation funnel to gain fresh leads. You need to nurture the leads you have, too. Lead nurturing will help you remain top-of-mind.

The next time someone needs a roofing company, they’ll recall seeing your emails. 

Email marketing will allow you to nurture your existing leads. Use automation to save time and energy. You can create a drip campaign to send emails on a schedule. 

Raise the Roof: 8 Effective Tips for Generating Roofing Leads

Learning how to generate roofing leads doesn’t have to feel like a hassle. Instead, give these eight easy tips a try. With these tips, you can set your roofing company up for lasting success.

Improve your lead generation strategy with these tips to get started.

Need help? We’re here to lend a hand.

Contact us for a free initial strategy session today. 

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