We hear it every day. You’re tired of the pay-per-lead game. You’re shelling out thousands of dollars each month, but you’re still not meeting your lead goals.
But the idea of learning how (and finding the time) to run ads on Google and Facebook leaves you overwhelmed and confused.
FatCat has experience running paid ad campaigns that are specific to:
We’ve taken the time to learn effective PPC strategies for the home improvement industry so you don’t have to.
We never sell the same lead to multiple contractors. Instead, we create unique PPC campaigns that generate exclusive leads for your company.
When you hire FatCat, we’ll eliminate the stress of managing online ads so you can focus on the other aspects of running your business.
Call us today and find out how our PPC game plan can take your business to the next level.
When it comes to PPC campaigns, spending more money doesn’t always generate more leads. We’ve been able to help some of our most successful clients reduce their PPC budgets while continuing to grow their businesses.
Our PPC strategy recommendations take other factors into consideration, including:
We organize our PPC campaigns around the different sections of the sales funnel: ToFu, MoFu, and BoFu.
Top-of-the-funnel (ToFu) campaigns are the most expensive, most competitive, and historically have the worst appointment set rates. We use these sparingly, typically with a branding play in mind.
Middle-of-the-funnel (MoFu) campaigns target homeowners who’ve done their homework and are starting to narrow their search terms. These homeowners are still likely to price shop but can be swayed by a special offer.
Bottom-of-the-funnel (BoFu) campaigns target homeowners that are looking for very specific products, services, features, colors, and local companies. They know what they want and they’re ready to get an estimate. We see the highest conversions, appointments, and revenue from these campaigns.
Each month we will:
Your guide to hyper-local marketing