Websites That Convert


Great Websites Gets Leads.

We’ve created a set of customized templates specifically designed for home improvement companies so your new site can launch in weeks, not months. 

  • Focus on lead conversion. Your website is your best lead gen tool. Our contractor websites include conversion opportunities on every page. When it’s easier for homeowners to fill out a form, request a quote, or click to call, you’ll get more conversions.
  • Built for mobile devices. If your site doesn’t look good on phones or tablets, you’re losing out on revenue. In fact, around 60% of users won’t recommend a business to a friend or colleague if the site isn’t mobile-friendly. We specialize in mobile responsiveness so your site is optimized for any device.
  • Featured Projects and Galleries. Show off your work to let potential customers know the quality they are getting with your services.
  • Landing pages for special campaigns. When you want to highlight a new product or special promotion, we’ll quickly create landing pages to support these efforts. 

Is Your Website Driving Customers Away?

Your website needs to continually evolve to continue being effective. When prospects find your site difficult to use or navigate, it can impact your bottom line, simple as that. 

FatCat provides ongoing website management services to identify areas of improvement so your site helps you get more sales.

What Our Website Management Services Include

To make sure prospects and customers have the best possible experience using your website, we offer the following services:

Software Updates

When certain aspects of your site don’t work properly, visitors won’t hesitate to leave your website. We perform monthly checks for core WordPress updates, plugin updates, and server configuration updates. We also perform compatibility testing for PHP version updates to ensure that everything works as it should.

Page Load Testing

Slow page loads are unacceptable to most site visitors. And, they can impact your search rankings. We perform a monthly quality assurance check for any page load performance issues that could impact search indexing by Google or Bing.

Form Testing

When your forms are broken, prospects often won’t try to reach you another way. Our team conducts monthly tests of contact forms, goal conversion tracking, and other tracking pixels so you’re not missing out on leads.

Security and Malware Monitoring

Malware can break your site in an instant. We configure tools that scan, monitor, and protect your site from suspicious activity, attempted hacks, and malware.

Website Hosting

Even if you have the perfect website, it won’t perform if it’s being hosted on a bad server. We host on a platform that can make changes to a test site before changing your live site, is put on a server that can handle the size of your website, and is secure.

Content and Design Updates

Our monthly management services also include unlimited content edits to existing pages and minor design updates so your site doesn’t look outdated.

Qualities of an Effective Home Improvement Website

Why are prospects choosing your competitors over you? The answer likely ties back to your website. For your home improvement website to convert prospects into customers, it needs to be:

  • Easy to find: Your website needs to show up in Google and Bing search results when homeowners search for your services. Our SEO and website management services work hand-in-hand to make your site more visible. 
  • Secure: If your site asks for personal information from visitors (like a contact form), it needs to be secure. Give your customers peace of mind and boost your Google ranking with our malware monitoring.
  • Local Focus: You need to show up in your area, not somewhere across the country. If you want to rank in the Google Map Pack or for keywords related to your service area, your website needs to be designed with a local approach not national.

Outperform Other Home Improvement Contractors In Your Area

As a longtime partner in the home improvement contractor industry, we understand how your prospects and customers think. We know what they want to see when they visit your website and how to identify any issues on your site that are preventing conversions. 

This industry knowledge, combined with our full slate of digital marketing tactics results in effective websites that help you reach your goals. 

Call us today to learn how our web management services can help you outperform your competitors.

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