7 Elements of Effective Contractor Marketing Strategies

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Janet Mobley

If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered.

So keep reading to learn our top seven elements you need to include in your contractor business. 

1. You Need an Optimized Website

Today’s consumers are online researching the contractors they will work with. And if your company isn’t online, you’re missing out on potential customers. You need an active and optimized website so that potential future customers can find you.  

Your website is your opportunity to establish yourself as an expert in your industry. It also provides the information potential customers need to reach out to you. To do these things, your site needs the following: 

  • An About Me page
  • Your contact information page
  • A page listing your services
  • Testimonials and references from previous customers

These pages are key to building your authority and giving potential customers an opportunity to learn more about you. 

2. Build Your Brand With Social Media

If you want to get your business in front of your future customers and clients, then you need to have an active presence on social media. Over 70% of all Americans are on social media these days. You don’t need to have hundreds of followers or get dozens of likes on your posts. 

But you do need to be active online. This is where you build engagement with and create relationships with future customers.

Never before have business owners had as much access to so many of their potential customers. And that is why you need to increase your presence online.  

3. Nurture Home Improvement Leads With Email Marketing

As you build your lead generation strategy for your bathroom remodel company, you need to continue to nurture that relationship. And the best way to do that is through email marketing. 

Too many business owners fear that email marketing is dead. However, email marketing still offers the highest return on investment for digital marketing strategies. And if you want to build your contractor lead generation, then you need a robust email marketing strategy to stay in front of your customers. 

4. Boost Visibility With SEO for Contractors

The best way to bring in new customers is through organic search marketing. And if you want to rank in the SERPs, you need to boost your visibility with search engine optimization. 

Your next customer is searching online right now. They are asking Google for a contractor, bathroom remodeler, or roofing company near them. And if you rank in the top two or three posts for their search, the likelihood that they will choose you to work with is very high.  

5. Increase Your Reach With Paid Advertising

While organic search traffic is great, and many businesses enjoy a steady stream of prospects from their websites, it can take a long time to build organic traffic. The fastest and easiest way to build your leads is through PPC ads

Paid advertising is a great way to reach your target audience quickly. You can pinpoint exactly who you want to see your ads online—specifically, homeowners in your zip codes. That can increase your business to the level you’ve always wanted.  

6. Go Local With SEO and GMB

As mentioned in the tip above, you don’t want to attract customers that aren’t in your area. And you can target your search engine optimization to your local area with local SEO. The best way to do that is to optimize your Google My Business profile.  

If you haven’t claimed your business on GMB, you’re missing out on the thousands of local searches happening every day. And if you have claimed your profile but haven’t included more information other than your name, address, and phone number, then you need to optimize your profile. 

You can upload images and posts, and answer questions for your customers. You can encourage your previous customers to leave reviews on your profile. You can even set up SMS messaging to stay in contact with your customers and potential customers. 

7. Incorporate Video Into Your Contractor Marketing Strategies

Every business owner, regardless of the industry, can benefit from video marketing. Are you a plumber? Your future clients are searching for how to unclog their toilets every day. 

And if they find your video on YouTube showing them how, they will remember you when they encounter tougher plumbing problems. Video marketing is a great way to establish both authority in your industry as well as build trust with potential customers. 

Your videos need to educate and inform your customers. You can show your clients that you know what you’re talking about when it comes to remodeling their bathrooms or replacing their roofs. If you’re not actively marketing your business with video marketing, then you need to work with an expert to uplevel this area immediately. 

Generate More Business With Quality Digital Marketing for Contractors Strategy

As you can see, your contractor marketing strategy can have many different facets. And it can be overwhelming to try to implement while you’re also running your contractor company. 

So, if you’re ready to work with an expert to improve your marketing strategy, then reach out to us today. We help business owners just like you, and we can help you too. You can grow your business through online marketing when you work with an expert, and we’re here to help you grow your business today. 

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