Home Improvement Referral Campaign: Valentines Day Gift Cards

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Janet Mobley

What are you doing to connect with your past customers?

Your previous customers are your most loyal customers. What are you doing to connect with them post-installation? Requesting reviews on multiple platforms (Google, Facebook, BBB, etc.) is a no-brainer. But beyond reviews, how else are you staying in touch?

Campaign Idea:

Valentine’s Day Gift Card Referral Incentive

We recently completed a Repeat & Referral Valentine’s Day campaign for a James Hardie Elite Preferred Contractor in Apex, North Carolina.

Referral Campaign Goal:

The goal behind this campaign was to re-engage with our client’s previous customers with an incentive around a time-sensitive holiday.

Referral Campaign Components:

  • With a simple landing page containing a countdown ticker, two forms, and customer testimonials
  • Email messages to a select list of past customers
  • Gift cards purchased from a local florist shop

Referral Campaign Results

This creative campaign received an overwhelmingly positive response.

  • Our client generated a long list of new referrals plus requests for repeat work from past customers (Upsell, baby!)
  • The email got a 46% open rate!!
  • We were able to support a local, independently-owned florist shop that had been impacted by the COVID-19 pandemic.

We looking forward to launching a similar campaign in March around spring cleaning packages as an incentive for repeat & referral business.

If you’re not doing additional outreach to your previous customer list, we can help!

A screenshot of our landing page for this campaign is shown below.

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