Do You Own a Home Improvement Company and Just Received a Scary Email?
Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest
August 7, 2019
Contractor Marketing Blog
Digital marketing tips for home improvement & replacement contractors
6 Ideas for Generating More Online Reviews
Don’t have time to read the whole article? Here are 5 takeaways: 6 Ideas for Generating More Online Reviews Welcome back for the final installment
August 1, 2019
The Importance of Sharing Your Positive Business Reviews
In this edition of our Tip of the Week series, we’ll continue our focus on online reviews. By this point, you’ve learned how important reviews
July 24, 2019
Best Practices for Responding to Online Reviews
Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers
July 17, 2019
Why Online Reviews are Crucial for Home Improvement Contractors
One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some
July 10, 2019
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?
https://www.youtube.com/watch?v=teFVcyGBxEQ&feature=youtu.be Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time
June 26, 2019
Who owns your social media accounts? (it should be you!)
We’re back with the second video in our “Who Owns It?” series. This time we’re talking about social media and whether or not you own
June 19, 2019
Who owns your Home Improvement Company’s domain? (it should be you!)
Your website is the center of your company’s digital footprint. And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain?
June 12, 2019
Why Your Location Pages Hurt Your Website’s SEO & What You Can do Instead
Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to
May 9, 2019
4 Drip Email Strategies to Rehash Old Remodeling Leads That Didn’t Sell
Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years
May 1, 2019
How Home Improvement Companies Can Take Professional-Looking Videos
We all know that online, video is king. Your audience not only loves it, they’ve grown to expect it. According to Forbes, “90% of users
April 25, 2019
Do You Actually Own Your Remodeling Company’s Social Media Accounts?
For home improvement and remodeling contractors, social media marketing can be a very effective tool. It allows you to add personality behind your brand, show
March 20, 2019
Google Ads: The Latest Updates You Need to Know
Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your
March 6, 2019
The Basics of Google Ads: What You Need to Know
Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you
February 8, 2019
8 Tips to Generate and Monitor Google Reviews for Your Home Improvement Business
Did you know that the only way you can show up ahead of other businesses in a Google search is if you have solid business
January 16, 2019
Everything You Need to Know About Google My Business and Local Search Engine Optimization
Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good
January 9, 2019
9 Tips to Help Your Home Improvement Website Generate More Leads
With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to
January 2, 2019
How Can I Train My Employees To Be Brand Ambassadors For My Remodeling Company?
All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be
November 21, 2018
Build Your Home Improvement Email List: 7 Places To Add A Sign-Up Form
It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development.
November 19, 2018
Caitlyn Noble Named Junior Partner
Caitlyn Noble has been named the third partner at FatCat Strategies, LLC, a full-service marketing firm operating in Raleigh, North Carolina. After receiving her BA
October 15, 2018
7 Tips To Make The Most Of Your Home Improvement Company’s Instagram
Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated!
October 15, 2018
4 Instagram Ideas For Contractor Marketing And Home Improvement Companies
Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling
October 12, 2018
The Buyer’s Guide: How To Make One And Why It’s Important
Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up
October 11, 2018
4 Signs Your Old Website is Hurting Your Contractor Lead Gen Efforts
You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting
August 20, 2018
What Is Geofencing And How Can I Use It As A Part Of My Contractor Marketing Plan?
Geofencing is a service that’s based on a consumer’s location. When the consumer’s device enters a certain location, their device will notify them with engagement
August 16, 2018
The Easiest Email Marketing Tip to Build Your Home Improvement Email List
This post will show you how to leverage the home improvement and remodeling knowledge you already have to grow your email marketing list. The strategy
June 19, 2018
Are your home improvement sales people doing it all wrong?
That’s the question posed in a recent blog post on improveit360. If your sales staff is still selling features and benefits instead of trying to understand
June 19, 2018
How to respond to a bad online review about your home improvement company
WORST. SERVICE. EVER!! The sales guy was a jerk!! He was rude to my wife and we asked him to leave the house!! They charged us
June 10, 2018
Is Automated Email Marketing part of your Home Improvement Lead Generation Strategy?
You’re probably generating leads through your website, at home shows and maybe a through remodeling sweepstakes contest. But, what do you do with the ones
June 6, 2018
Smart contractors don’t post angry responses. How to check your emotions when you get a bad review.
Like many busy business owners, you may not have paid much attention to online review and rating sites until the eye-opening moment you discovered a
May 23, 2018
