Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
April 25, 2019
How Home Improvement Companies Can Take Professional-Looking Videos

We all know that online, video is king. Your audience not only loves it, they've grown to expect it. According to Forbes, "90% of users say that product videos are helpful in the decision process". If that's not convincing enough, here's another: "Video in an email leads to 200-300% increase in click-through rates." If you […]

March 20, 2019
Do You Actually Own Your Remodeling Company's Social Media Accounts?

For home improvement and remodeling contractors, social media marketing can be a very effective tool. It allows you to add personality behind your brand, show off photos of your beautiful workmanship, and raise awareness about your company. While large corporations and marketing agencies have dedicated teams to run their social media accounts, this just isn’t […]

March 13, 2019
11 Questions for Home Improvement Companies to Ask a PPC Agency

Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though you may be leaving on good terms, the agency who has been […]

March 6, 2019
Google Ads: The Latest Updates You Need to Know

Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]

February 8, 2019
The Basics of Google Ads: What You Need to Know

Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you found this article. Whether you’ve noticed it or not, when you perform a Google search, you are being shown advertisements in your search results. These ads have become so commonplace […]

January 16, 2019
8 Tips to Generate and Monitor Google Reviews for Your Home Improvement Business

Did you know that the only way you can show up ahead of other businesses in a Google search is if you have solid business reviews? The more reviews you have, the higher your site will rank in search results. On average, the #1 ranking on Google for a given search term has 33% more […]

January 9, 2019
Everything You Need to Know About Google My Business and Local Search Engine Optimization

Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five […]

January 2, 2019
9 Tips to Help Your Home Improvement Website Generate More Leads

With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to homeowner, but we’ve rounded up nine strategies to maximize your chances of generating leads through your website. Easy Wins for Home Improvement Websites Some website tips are easier than others. […]

November 21, 2018
How Can I Train My Employees To Be Brand Ambassadors For My Remodeling Company?

All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be brand ambassadors for your home improvement/remodeling company. As brand ambassadors, your employees can reach out to customers on a personal level and help to improve your company's branding. But how […]

November 19, 2018
Build Your Home Improvement Email List: 7 Places To Add A Sign-Up Form

It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development. The good news is that, on many contractor websites, the issue is that you don't have your email sign-up forms in the right place. Even if you have a lot […]

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