Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners. Let’s get started. Why Google […]
We're back with the second video in our "Who Owns It?" series. This time we're talking about social media and whether or not you own it. So we ask, do you own your company's social media profiles? If you're not sure, don't worry - you're not alone. Over the years, we've learned that many business owners […]
Your website is the center of your company's digital footprint. And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don't know the answer to that question, the bad news is that it may not be you. Keep reading to learn more. What is a domain name, anyway? […]
Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]
Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years working closely with this industry, we’ve seen that every home improvement company has the same goal: to generate a steady stream of leads. One way to get more leads? Drip […]
We all know that online, video is king. Your audience not only loves it, they've grown to expect it. According to Forbes, "90% of users say that product videos are helpful in the decision process". If that's not convincing enough, here's another: "Video in an email leads to 200-300% increase in click-through rates." If you […]
For home improvement and remodeling contractors, social media marketing can be a very effective tool. It allows you to add personality behind your brand, show off photos of your beautiful workmanship, and raise awareness about your company. While large corporations and marketing agencies have dedicated teams to run their social media accounts, this just isn’t […]
Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though you may be leaving on good terms, the agency who has been […]
Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]
Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you found this article. Whether you’ve noticed it or not, when you perform a Google search, you are being shown advertisements in your search results. These ads have become so commonplace […]
