Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
June 26, 2019
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?

Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners.  Let’s get started.  Why Google […]

June 19, 2019
Who owns your social media accounts? (it should be you!)

We're back with the second video in our "Who Owns It?" series. This time we're talking about social media and whether or not you own it. So we ask, do you own your company's social media profiles? If you're not sure, don't worry - you're not alone. Over the years, we've learned that many business owners […]

June 12, 2019
Who owns your Home Improvement Company's domain? (it should be you!)

Your website is the center of your company's digital footprint.  And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don't know the answer to that question, the bad news is that it may not be you.  Keep reading to learn more. What is a domain name, anyway? […]

May 9, 2019
Why Your Location Pages Hurt Your Website's SEO & What You Can do Instead

Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]

May 1, 2019
4 Drip Email Strategies to Rehash Old Remodeling Leads That Didn't Sell

Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years working closely with this industry, we’ve seen that every home improvement company has the same goal: to generate a steady stream of leads. One way to get more leads? Drip […]

April 25, 2019
How Home Improvement Companies Can Take Professional-Looking Videos

We all know that online, video is king. Your audience not only loves it, they've grown to expect it. According to Forbes, "90% of users say that product videos are helpful in the decision process". If that's not convincing enough, here's another: "Video in an email leads to 200-300% increase in click-through rates." If you […]

March 20, 2019
Do You Actually Own Your Remodeling Company's Social Media Accounts?

For home improvement and remodeling contractors, social media marketing can be a very effective tool. It allows you to add personality behind your brand, show off photos of your beautiful workmanship, and raise awareness about your company. While large corporations and marketing agencies have dedicated teams to run their social media accounts, this just isn’t […]

March 13, 2019
11 Questions for Home Improvement Companies to Ask a PPC Agency

Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though you may be leaving on good terms, the agency who has been […]

March 6, 2019
Google Ads: The Latest Updates You Need to Know

Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]

February 8, 2019
The Basics of Google Ads: What You Need to Know

Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you found this article. Whether you’ve noticed it or not, when you perform a Google search, you are being shown advertisements in your search results. These ads have become so commonplace […]

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