That’s the question posed in a recent blog post on improveit360. If your sales staff is still selling features and benefits instead of trying to understand

You’re probably generating leads through your website, at home shows and maybe a through remodeling sweepstakes contest. But, what do you do with the ones

Like many busy business owners, you may not have paid much attention to online review and rating sites until the eye-opening moment you discovered a

Home and garden shows are a tried-and-true method for generating leads for your home improvement company. They give you the opportunity to be in a

Too many contractors and home improvement websites focus exclusively on the bottom of the sales funnel. Don’t let the need for short-term leads hurt your

When it comes to remodeling services like custom bathroom makeovers, high-end kitchen redesigns or large scale renovations, high-pressure sales tactics are probably not going to

We’ve worked with several home improvement companies, with specialties ranging from outdoor pool installation to bathroom remodeling. But across the board, we’ve seen one piece

You’ve certainly experienced this before: you’re surfing the internet for a new set of tools. You find the perfect one, but you’re not ready to buy

As a contractor, reviews are important to your business leads. Your website is no longer the only place that customers can go for information about

According to the Home Improvement Research Institute, women initiate 80% of all home improvement purchases. So, why do so many home improvement companies send super