In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of
Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your
Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.
Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in
Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest
Don’t have time to read the whole article? Here are 5 takeaways: 6 Ideas for Generating More Online Reviews Welcome back for the final installment
In this edition of our Tip of the Week series, we’ll continue our focus on online reviews. By this point, you’ve learned how important reviews
Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers
One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some
Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re
We’re back with the second video in our “Who Owns It?” series. This time we’re talking about social media and whether or not you own
Your website is the center of your company’s digital footprint. And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain?
Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to
Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years
We all know that online, video is king. Your audience not only loves it, they’ve grown to expect it. According to Forbes, “90% of users
For home improvement and remodeling contractors, social media marketing can be a very effective tool. It allows you to add personality behind your brand, show
Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your
Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you
Did you know that the only way you can show up ahead of other businesses in a Google search is if you have solid business
Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good
With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to
All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be
It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development.
Caitlyn Noble has been named the third partner at FatCat Strategies, LLC, a full-service marketing firm operating in Raleigh, North Carolina. After receiving her BA
Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated!
Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling
Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up
You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting
Geofencing is a service that’s based on a consumer’s location. When the consumer’s device enters a certain location, their device will notify them with engagement
This post will show you how to leverage the home improvement and remodeling knowledge you already have to grow your email marketing list. The strategy
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