SEO Terminology Cheat Sheet
Ever wondered what all those technical SEO terms mean? Well we made cheat sheet just for you!
November 9, 2023
Contractor Marketing Blog
Digital marketing tips for home improvement & replacement contractors
Website Accessibility Excellence: FatCat Joins Forces with accessiBe
In today’s digital landscape, accessibility isn’t just a buzzword; it’s a fundamental requirement for businesses to connect with all their customers, regardless of their abilities.
September 13, 2023
Level Up Your Contracting Business
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this
August 18, 2023
What Level Is Your Contractor Business?
Below is the transcription for the Digital Marketing for Contractors Podcast: What Level Is Your Contractor Business. Click this link to listen to the podcast.
August 18, 2023
Tips for Nurturing Leads Into Sales for Your Home Improvement Company
In the home improvement world, you can’t find success without a healthy lead flow. But, it’s not enough to generate tons of leads each month.
August 8, 2023
Google Business Profile – What Is It and Why Do I Need It?
Below is the transcription for the Digital Marketing for Contractors Podcast: Google Business Profile. Click this link to listen to the podcast. Today we are
July 20, 2023
What Are The Benefits of Social Media For Contractors In Home Improvement?
Check out the transcription for the Digital Marketing for Contractors Podcast: Social Media – Why Do It? below. Click this link to listen to the
July 20, 2023
The Difference Between Digital Marketing vs. Traditional Marketing for Home Improvement Contractors
Below is the transcription for the Digital Marketing for Contractors Podcast: Digital vs Traditional Marketing. Click this link to listen to the podcast. So we
July 20, 2023
Helping a Bathroom Remodeling Company Successfully Expand Into a New Market
CASE STUDY: FatCat works with Express Bath to build brand awareness in a new target market. Discover the strategies FatCat implemented to help the company
March 29, 2023
Helping a Custom Home Builder Win a Prestigious Best in American Living Award
CASE STUDY: FatCat works with Rufty Homes to achieve their goal of winning another BALA and receive recognition at the industry’s biggest event of the
February 20, 2023
How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor
CASE STUDY: How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor Discover the strategies FatCat implemented to
January 20, 2023
Exterior Remodeler increases social web traffic by 963% using new strategy
CASE STUDY: Implementing an intentional Social Media Strategy leads to a 963% increase in social web traffic for Exterior Home Remodeler. Discover the strategies FatCat
November 28, 2022
Exterior Remodeler increases leads by 47% and lowers cost per lead using new PPC strategies
CASE STUDY: Adjusting Google Ads According to Seasonal Keyword Searches Results in 47% More Leads for Exterior Home Remodeler. Discover the strategies FatCat implemented to
October 20, 2022
Solve your company’s hiring woes using Facebook Ads
CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job
October 7, 2022
How to Generate Roofing Leads: A Quick Guide
Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need
January 11, 2022
Home Improvement Referral Campaign: Valentines Day Gift Cards
What are you doing to connect with your past customers? Your previous customers are your most loyal customers. What are you doing to connect with
January 11, 2022
The Best Lead Generation Tips for Replacement Contractors
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to
August 20, 2021
SEO for Remodelers: Why and How to Get Started
Let’s be honest. Every contractor wants more leads. A constant influx of leads is essential to any contractor looking to develop a solid clientele. By
July 9, 2021
How to Find Home Improvement Leads
A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business. If you can narrow that down, you’ll
June 12, 2021
A Step-by-Step Guide to SEO for Home Improvement Contractors
A survey by the Construction Marketing Association found that 73.1% of contractors planned to increase their SEO budget. Eighty-one percent stated that their search engine optimization strategy
May 10, 2021
7 Elements of Effective Contractor Marketing Strategies
If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep
April 2, 2021
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor Picture this: You are an established home improvement company that has been working
January 4, 2021
5 Google Ads Targeting Strategies for Home Improvement Lead Generation
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of
January 4, 2021
30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000
Highlights The Challenge Our Bathroom Remodeling client wanted to generate exclusive leads (and appointments) through social media. However, they had been unsuccessful in the past
February 11, 2020
The Digital Marketing Tools we Use to Support Our Home Improvement Clients
Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes,
October 2, 2019
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads
At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite
September 25, 2019
Increase Your Lead Generation With Device & Time-of-Day PPC Targeting
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of
September 18, 2019
PPC Demographic Targeting Helps Get the Right Customers to Your Site
Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your
September 12, 2019
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts
Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.
September 4, 2019
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads
Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in
August 14, 2019
