Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
September 4, 2019
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts

Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.

August 14, 2019
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads

Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from?  If you’re like […]

August 7, 2019
Do You Own a Home Improvement Company and Just Received a Scary Email?

Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest a bit more in your marketing, and after doing your research, partner with an agency that specializes in home improvement. The relationship is been off to a great start. They’re […]

August 1, 2019
6 Ideas for Generating More Online Reviews

Don't have time to read the whole article? Here are 5 takeaways: Don’t be afraid to just ask! Try combining “high tech” digital methods with “old school” non-digital tactics. Make it easy for past customers to leave a review and they’ll be more likely to do it. Frame asking for reviews as “help us improve” […]

July 24, 2019
The Importance of Sharing Your Positive Business Reviews

In this edition of our Tip of the Week series, we’ll continue our focus on online reviews. By this point, you’ve learned how important reviews can be for home improvement contractors. We’ve also gone over the importance of responding to your customer’s reviews, whether good or bad. Business reviews act as a signal to potential […]

July 17, 2019
Best Practices for Responding to Online Reviews

Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers about the quality of your workmanship, but they’re also often one of the first things people check about your company before ever contacting you. Put simply, online reviews are essential […]

July 10, 2019
Why Online Reviews are Crucial for Home Improvement Contractors

One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some are afraid to solicit reviews from past customers, others don’t even want to acknowledge they’re out there. Either way, it’s a mindset that can negatively impact your remodeling business.  Because […]

June 26, 2019
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?

Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners.  Let’s get started.  Why Google […]

June 19, 2019
Who owns your social media accounts? (it should be you!)

We're back with the second video in our "Who Owns It?" series. This time we're talking about social media and whether or not you own it. So we ask, do you own your company's social media profiles? If you're not sure, don't worry - you're not alone. Over the years, we've learned that many business owners […]

June 12, 2019
Who owns your Home Improvement Company's domain? (it should be you!)

Your website is the center of your company's digital footprint.  And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don't know the answer to that question, the bad news is that it may not be you.  Keep reading to learn more. What is a domain name, anyway? […]

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