Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
September 25, 2019
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads

At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate "exclusive" leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]

September 18, 2019
Increase Your Lead Generation With Device & Time-of-Day PPC Targeting

In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why PPC ad targeting is so effective, and why we’ve dedicated time and resources into making videos and posts to educate you about them. Previously, we’ve stressed the […]

September 12, 2019
PPC Demographic Targeting Helps Get the Right Customers to Your Site

Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale.  Demographic targeting […]

September 4, 2019
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts

Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.

August 14, 2019
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads

Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from?  If you’re like […]

August 7, 2019
Do You Own a Home Improvement Company and Just Received a Scary Email?

Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest a bit more in your marketing, and after doing your research, partner with an agency that specializes in home improvement. The relationship is been off to a great start. They’re […]

August 1, 2019
6 Ideas for Generating More Online Reviews

Don't have time to read the whole article? Here are 5 takeaways: Don’t be afraid to just ask! Try combining “high tech” digital methods with “old school” non-digital tactics. Make it easy for past customers to leave a review and they’ll be more likely to do it. Frame asking for reviews as “help us improve” […]

July 24, 2019
The Importance of Sharing Your Positive Business Reviews

In this edition of our Tip of the Week series, we’ll continue our focus on online reviews. By this point, you’ve learned how important reviews can be for home improvement contractors. We’ve also gone over the importance of responding to your customer’s reviews, whether good or bad. Business reviews act as a signal to potential […]

July 17, 2019
Best Practices for Responding to Online Reviews

Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers about the quality of your workmanship, but they’re also often one of the first things people check about your company before ever contacting you. Put simply, online reviews are essential […]

July 10, 2019
Why Online Reviews are Crucial for Home Improvement Contractors

One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some are afraid to solicit reviews from past customers, others don’t even want to acknowledge they’re out there. Either way, it’s a mindset that can negatively impact your remodeling business.  Because […]

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