Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
August 1, 2019
6 Ideas for Generating More Online Reviews

Don't have time to read the whole article? Here are 5 takeaways: Don’t be afraid to just ask! Try combining “high tech” digital methods with “old school” non-digital tactics. Make it easy for past customers to leave a review and they’ll be more likely to do it. Frame asking for reviews as “help us improve” […]

July 24, 2019
The Importance of Sharing Your Positive Business Reviews

In this edition of our Tip of the Week series, we’ll continue our focus on online reviews. By this point, you’ve learned how important reviews can be for home improvement contractors. We’ve also gone over the importance of responding to your customer’s reviews, whether good or bad. Business reviews act as a signal to potential […]

July 17, 2019
Best Practices for Responding to Online Reviews

Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers about the quality of your workmanship, but they’re also often one of the first things people check about your company before ever contacting you. Put simply, online reviews are essential […]

July 10, 2019
Why Online Reviews are Crucial for Home Improvement Contractors

One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some are afraid to solicit reviews from past customers, others don’t even want to acknowledge they’re out there. Either way, it’s a mindset that can negatively impact your remodeling business.  Because […]

June 26, 2019
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?

Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners.  Let’s get started.  Why Google […]

June 19, 2019
Who owns your social media accounts? (it should be you!)

We're back with the second video in our "Who Owns It?" series. This time we're talking about social media and whether or not you own it. So we ask, do you own your company's social media profiles? If you're not sure, don't worry - you're not alone. Over the years, we've learned that many business owners […]

June 12, 2019
Who owns your Home Improvement Company's domain? (it should be you!)

Your website is the center of your company's digital footprint.  And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don't know the answer to that question, the bad news is that it may not be you.  Keep reading to learn more. What is a domain name, anyway? […]

May 9, 2019
Why Your Location Pages Hurt Your Website's SEO & What You Can do Instead

Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]

May 1, 2019
4 Drip Email Strategies to Rehash Old Remodeling Leads That Didn't Sell

Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years working closely with this industry, we’ve seen that every home improvement company has the same goal: to generate a steady stream of leads. One way to get more leads? Drip […]

April 25, 2019
How Home Improvement Companies Can Take Professional-Looking Videos

We all know that online, video is king. Your audience not only loves it, they've grown to expect it. According to Forbes, "90% of users say that product videos are helpful in the decision process". If that's not convincing enough, here's another: "Video in an email leads to 200-300% increase in click-through rates." If you […]