Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
January 9, 2019
Everything You Need to Know About Google My Business and Local Search Engine Optimization

Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five […]

January 2, 2019
9 Tips to Help Your Home Improvement Website Generate More Leads

With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to homeowner, but we’ve rounded up nine strategies to maximize your chances of generating leads through your website. Easy Wins for Home Improvement Websites Some website tips are easier than others. […]

November 21, 2018
How Can I Train My Employees To Be Brand Ambassadors For My Remodeling Company?

All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be brand ambassadors for your home improvement/remodeling company. As brand ambassadors, your employees can reach out to customers on a personal level and help to improve your company's branding. But how […]

November 19, 2018
Build Your Home Improvement Email List: 7 Places To Add A Sign-Up Form

It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development. The good news is that, on many contractor websites, the issue is that you don't have your email sign-up forms in the right place. Even if you have a lot […]

October 15, 2018
Caitlyn Noble Named Junior Partner

Caitlyn Noble has been named the third partner at FatCat Strategies, LLC, a full-service marketing firm operating in Raleigh, North Carolina. After receiving her BA in Communication with a concentration in Public Relations and minor in Nonprofit Studies from North Carolina State University in 2014, she began her career managing the marketing and communications of […]

October 15, 2018
7 Tips To Make The Most Of Your Home Improvement Company's Instagram

Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated! Instagram is a great tool to show off your brand, for free, no matter the industry. Here’s how to make the most of your home improvement company Instagram account and […]

October 12, 2018
4 Instagram Ideas For Contractor Marketing And Home Improvement Companies

Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling lately to generate the engagement they need to succeed. This is because there aren't a lot of ways your contractor business can get insight into your content performance. Fortunately, there […]

October 11, 2018
The Buyer's Guide: How To Make One And Why It's Important

Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up to 95% of homeowners will search online prior to hiring a service professional. Unfortunately, your consumers may be too overwhelmed by the choices available to them on your website. This […]

August 20, 2018
4 Signs Your Old Website is Hurting Your Contractor Lead Gen Efforts

You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting your contractor marketing efforts. Consumer viewing habits, technical demands, and the Google algorithms that control how your website is ranked by search engines can change from month to month. That […]

August 16, 2018
What Is Geofencing And How Can I Use It As A Part Of My Contractor Marketing Plan?

Geofencing is a service that's based on a consumer's location. When the consumer's device enters a certain location, their device will notify them with engagement features, coupons, and security alerts. Geofencing is great when it comes to PPC strategies for contractors because businesses have up to 10 seconds or less to make an impression on […]

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