With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to
All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be
It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development.
Caitlyn Noble has been named the third partner at FatCat Strategies, LLC, a full-service marketing firm operating in Raleigh, North Carolina. After receiving her BA
Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated!
Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling
Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up
You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting
Geofencing is a service that’s based on a consumer’s location. When the consumer’s device enters a certain location, their device will notify them with engagement
This post will show you how to leverage the home improvement and remodeling knowledge you already have to grow your email marketing list. The strategy
That’s the question posed in a recent blog post on improveit360. If your sales staff is still selling features and benefits instead of trying to understand
WORST. SERVICE. EVER!! The sales guy was a jerk!! He was rude to my wife and we asked him to leave the house!! They charged us
You’re probably generating leads through your website, at home shows and maybe a through remodeling sweepstakes contest. But, what do you do with the ones
Like many busy business owners, you may not have paid much attention to online review and rating sites until the eye-opening moment you discovered a
Home and garden shows are a tried-and-true method for generating leads for your home improvement company. They give you the opportunity to be in a
This article shows you how to use Google Trends – a free online tool – to better understand prospects search for home improvement topics online.
Is your remodeling gallery turning your web visitors into prospects? This article walks you through key strategies you can try on your gallery pages to
Why Your Contractor Website Shouldn’t Focus Only on Bottom-of-Funnel Leads Too many home improvement companies fall into the trap of marketing only to the prospects
When it comes to remodeling services like custom bathroom makeovers, high-end kitchen redesigns or large scale renovations, high-pressure sales tactics are probably not going to
We’ve worked with several home improvement companies, with specialties ranging from outdoor pool installation to bathroom remodeling. But across the board, we’ve seen one piece
You’ve certainly experienced this before: you’re surfing the internet for a new set of tools. You find the perfect one, but you’re not ready to buy
As a contractor, reviews are important to your business leads. Your website is no longer the only place that customers can go for information about
According to the Home Improvement Research Institute, women initiate 80% of all home improvement purchases. So, why do so many home improvement companies send super
Are you looking for ways to refine your contractor marketing tactics and make your paid Facebook campaigns more effective? Use Facebook’s Detailed Targeting feature to target