Contractor Marketing Blog

Digital marketing tips for home improvement & replacement contractors
May 6, 2018
What's your follow-up plan for home shows?

Home and garden shows are a tried-and-true method for generating leads for your home improvement company. They give you the opportunity to be in a room full of interested, motivated homeowners, and the chance to pitch them face-to-face. We’ve seen contractors get really creative with how to entice people to stop by their booth, how […]

May 4, 2018
Using Google Trends to Research What Home Improvement Prospects Search

This article shows you how to use Google Trends – a free online tool – to better understand prospects search for home improvement topics online.  What is Google Trends? It’s a free online tool, created and maintained by Google.  It allows you to see how often specific keywords, phrases and subjects have been searched on […]

April 22, 2018
Turn your Website's Galleries into Home Improvement Lead Generators

Is your remodeling gallery turning your web visitors into prospects? This article walks you through key strategies you can try on your gallery pages to get your visitors to take action. Your website has one purpose and one purpose only: to turn visitors into email subscribers and email subscribers into customers. We’ve written about landing […]

April 3, 2018
Develop a Marketing Strategy for Your Entire Home Improvement Sales Cycle

Too many contractors and home improvement websites focus exclusively on the bottom of the sales funnel. Don’t let the need for short-term leads hurt your long-term lead generation and growth strategy. If your home improvement website is totally focused on bottom-of-the-funnel lead generation offers, you might be hurting your long-term goal of consistent, qualified web […]

March 30, 2018
High-Pressure Sales Tactics may Backfire When Selling Home Improvement Projects

When it comes to remodeling services like custom bathroom makeovers, high-end kitchen redesigns or large scale renovations, high-pressure sales tactics are probably not going to work. If your customers can afford the type of services you offer, it’s safe to assume they are accustomed to paying for premium services and they have certain expectations about […]

March 9, 2018
How a buyer's guide can help remodeling contractors sell to homeowners

We’ve worked with several home improvement companies, with specialties ranging from outdoor pool installation to bathroom remodeling. But across the board, we’ve seen one piece of marketing consistently perform well on all fronts, and that’s a Buyer's Guide. So what’s so great about a buyer's guide? First of all, it’s one of the only evergreen […]

March 8, 2018
Use remarketing to generate quality home improvement leads

You’ve certainly experienced this before: you’re surfing the internet for a new set of tools. You find the perfect one, but you’re not ready to buy just yet. Even though you didn’t give the website any of your personal information, suddenly you start to see ads for the toolset all over the internet – on ESPN […]

March 2, 2018
5 Tips for responding to reviews to generate home improvement leads

As a contractor, reviews are important to your business leads. Your website is no longer the only place that customers can go for information about your business. Sites like Yelp, Angie’s List, Facebook and Houzz have all given the power of reviews to the consumer, allowing your customers to connect with each other to share […]

February 22, 2018
Are all your home improvement sales people men? You may be hurting sales.

According to the Home Improvement Research Institute, women initiate 80% of all home improvement purchases. So, why do so many home improvement companies send super competitive men to prospects' homes to do the selling? Based what we’re reading, if that’s what your company is doing, you may be missing an opportunity to improve your closing […]

February 19, 2018
How to Target the Perfect Prospect for your Home Improvement Company using Facebook Ads

Are you looking for ways to refine your contractor marketing tactics and make your paid Facebook campaigns more effective? Use Facebook’s Detailed Targeting feature to target home improvement prospects. What is Detailed Targeting? It’s a tool that helps show your ads to the people most likely to buy. And that only makes sense, right? You’re never […]

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