Trusted by Home Improvement Contractors
Remodeling
Roofing
Windows
Baths
Kitchens
Why Homeowners Leave Contractor Websites
- No pricing
- Generic contact forms
- Waiting for callbacks
- Fear of wasting time
Today’s homeowners expect answers immediately. If they can’t estimate their investment, many leave your website and continue searching.
Meet Your Custom Pricing Calculator
Today’s homeowners expect answers immediately. If they can’t estimate their investment, many leave your website and continue searching.
Personalized Questions
Benefits All Around
Better Leads
Know a prospect’s budget before your first conversation.
Higher Conversion Rates
Interactive tools consistently outperform traditional forms.
Less Sticker Shock
Set expectations early.
Rich Customer Data
Every answer helps your sales team prepare.
Better AI Visibility
Create structured, interactive content AI search engines can better understand.
Stand Out
Very few contractors offer instant pricing.
More Than a Calculator: Built for How People Search Today
Homeowners aren’t just searching Google anymore. They’re asking AI tools questions like:
- “How much does a new roof cost?”
- “What should I budget for replacement windows?”
- “How much does a bathroom remodel cost in my area?”
Your Pricing Calculator helps your website provide the kind of useful, specific information homeowners are already looking for.
By creating a richer pricing experience around your services, options, and project variables, you give both homeowners and modern search platforms more context about your business.
Not All Pricing Calculators Are Built the Same
FatCat’s Pricing Calculator is built around your business.
Your Pricing
Estimates reflect your services, products, pricing structure, and market—not just a national average.
Your Customer Journey
Choose the questions homeowners answer and the information your sales team needs.
Your Brand
The experience lives within your marketing ecosystem rather than sending prospects to a third-party marketplace.
More Than One Trade
Build pricing experiences for roofing, remodeling, windows, baths, kitchens, and other home improvement services.
Built to Convert
Give homeowners useful information first, then turn that engagement into a better-qualified lead.
Works Across Your Marketing
Use the calculator from your website, Google Business Profile, ads, email, social media, QR codes, and sales follow-up.
One Calculator. More Ways to Generate Leads.
Website
Add calls-to-action throughout service pages, blog posts, and high-traffic areas of your site.
Google Business Profile
Give people who discover your company through local search a compelling next step: explore project pricing.
Paid Ads
Paid Ads
Send traffic to something more useful and engaging than a standard contact form.
Email & Social Media
Give prospects a reason to click by offering an answer to one of their biggest questions.
QR Codes & Offline Marketing
Connect postcards, leave-behinds, home shows, and other offline campaigns directly to your calculator.
Sales Follow-Up
Give your sales team a useful link to send prospects after calls, estimates, or initial inquiries so they can explore pricing on their own time.
How It Works
The Results
- Fewer unqualified consultations
- More engaged website visitors
- Better prepared sales appointments
- Higher-quality lead information
- More informed homeowners