Email Marketing
A great email strategy can turn your cold leads into new customers and your current customers into loyal fans.
Go beyond the inbox.
Email marketing is about more than sending out coupons and sale notices. It’s about finding another way to connect with your audience of both current and prospective customers.
With our email marketing services, we can help you better engage your audience, help you target specific messages to certain customers, and more.
Our email marketing services include:
- List management, including syncing your CRM with your list
- Writing captivating copy with clear calls to action
- Creating eye-catching graphics
- A/B testing so you can see which messages are most effective
- Determining the optimal time to send emails for maximum engagement
Customized Email Marketing Strategy
We don't have "one size fits all" solutions. Everything we do is tailored to your individual business goals. We can use your existing email platform and lists, or we can help you migrate to a new platform. We can also help you find ways to grow, segment and improve your subscriber lists.
Email Template Design
Our professional designers can bring your message to life with engaging graphics and templates. But, we don't put so much emphasis on design that we lose sight of deliverability. That's why we test everything we do to see how our work displays on smartphones and various email clients.
Tracking & Reporting
Every month, we'll compile reports to show you the key performance indicators of the email campaigns we manage. Like everything else we do, even our reporting is tailored to your business goals. So, if one stat is more important to you than another, then that's our focus too!
We're software agnostic.
If you've got years of campaign data in your current email marketing software, that's OK, we can work with it! We've worked in most of the major email marketing software platforms, and we're always learning new ones. We'll only recommend changing email service providers if we see that you're missing modern, industry-standard features in your current system. In that case, we'll recommend a new platform that matches your business goals, and we'll help with the migration.
Platforms we support include:
MailChimp • ActiveCampaign • VerticalResponse • Constant Contact • Emma • iContact
Comprehensive services. Flat, predictable monthly fees.
FatCat Strategies is your one-stop shop for both digital marketing and traditional marketing.
For 15 years, we’ve helped our clients achieve their marketing goals and control costs at the same time. How do we do it? We structure almost everything we do around a flat predictable monthly fee that’s tailored to the needs of each client. We customize our services based on your unique business needs and goals. That means if you want help with email marketing, then that's what we'll do -- along with PPC management and social media -- if that's what you need. All for a flat monthly fee.
How we work.
No matter how much, or how little, experience you have with email marketing, FatCat can help.
We will help you organize your list and choose an email marketing platform. Then, we’ll start crafting powerful messages to help engage your audience.
We have seasoned writers on staff that will work with your team to create compelling copy that promotes your:
- company news
- industry news
- employee profiles
- FAQs
- promotional offers and specials
- educational content
We also have experience working in marketing automation platforms like ActiveCampaign. That means, we can tailor messages and configure "smart" automations that trigger emails based on specific events or actions.
Let us take care of your email marketing so you can focus on other important areas of your business.
Email Marketing Stats
2x
According to Forrester Research, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.
72%
Of consumers prefer email as their source of business communication. Surveys show that both B2B and B2C consumers rely on email to make informed purchase decisions.
61%
Of consumers report that they enjoy receiving promotional emails weekly. 38% of those surveyed said they would like even more frequent promotional emails.
88%
Of smartphone users actively check email on their phones. So, if mobile users are important to your sales goals, email is the way to reach them.
