Meryl Gonzalez -SEM Manager

About Meryl

Meryl Gonzalez is the Search Engine Marketing (SEM) Manager at FatCat Strategies, where she merges data-driven strategies with a creative edge to deliver impactful digital campaigns. With over a decade of experience in the marketing industry, Meryl brings a distinctive approach that blends analytical precision with creative problem-solving. Her foundation in communication and critical thinking was established during her time at the University at Albany, where she earned her Bachelor of Arts degree. Today, she leverages that foundation to lead SEM initiatives that not only perform but inspire.

From Law to Marketing: A Creative Evolution

Meryl’s career began in the legal profession, an environment where she cultivated meticulous attention to detail, strong communication skills, and robust project management capabilities. While this background sharpened her ability to think strategically and operate within high-stakes contexts, she found herself drawn to more creative and innovative challenges. That turning point arrived when she collaborated with a web designer on a project—an experience that sparked a newfound passion for creativity and opened her eyes to the possibilities of a more inspired career path.

Designing a New Path

Determined to realign her professional life with her creative interests, Meryl enrolled in Designlab’s UX Academy. Through this intensive program, she gained hands-on experience in user-centered design and digital strategy, building a new skill set that complemented her analytical strengths. Since graduating, Meryl has channeled this dual perspective—creative and data-driven—into crafting marketing campaigns that are both intuitive and results-oriented. Her ability to see the full picture, from user experience to strategic performance, has become one of her greatest assets as a digital marketing leader.

Expertise & Strengths

Meryl brings over ten years of experience in marketing and digital strategy, with a proven track record of leading successful SEM campaigns. She excels at applying UX principles to campaign development, using creative thinking to solve strategic challenges and optimize performance. Her approach is rooted in data analysis but driven by a deep understanding of user behavior, allowing her to deliver campaigns that not only achieve KPIs but create meaningful engagement.

Life Outside the Office

Originally from Long Island, New York, Meryl made Raleigh, North Carolina her home in 2019. When she’s not immersed in campaign strategy or performance metrics, she enjoys exploring local parks and playgrounds with her son, spending relaxing days at the beach, and connecting with friends and family. Her personal and professional life are guided by curiosity, creativity, and a genuine passion for growth and connection.