A Step-by-Step Guide to SEO for Home Improvement Contractors

A survey by the Construction Marketing Association found that 73.1% of contractors planned to increase their SEO budget. Eighty-one percent stated that their search engine optimization strategy resulted in more leads. The majority believed that SEO for builders, plumbers, and home services was more effective than PPC ads. This article provides a step-by-step guide to SEO for […]

6 Ideas for Generating More Online Reviews

Generating Additional Online Reviews

Don’t have time to read the whole article? Here are 5 takeaways: Don’t be afraid to just ask! Try combining “high tech” digital methods with “old school” non-digital tactics. Make it easy for past customers to leave a review and they’ll be more likely to do it. Frame asking for reviews as “help us improve” […]

The Importance of Sharing Your Positive Business Reviews

In this edition of our Tip of the Week series, we’ll continue our focus on online reviews. By this point, you’ve learned how important reviews can be for home improvement contractors. We’ve also gone over the importance of responding to your customer’s reviews, whether good or bad. Business reviews act as a signal to potential […]

Best Practices for Responding to Online Reviews

Best Practices for Responding to Online Reviews

Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers about the quality of your workmanship, but they’re also often one of the first things people check about your company before ever contacting you. Put simply, online reviews are essential […]

Why Online Reviews are Crucial for Home Improvement Contractors

Online Customer Reviews are Crucial

One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some are afraid to solicit reviews from past customers, others don’t even want to acknowledge they’re out there. Either way, it’s a mindset that can negatively impact your remodeling business.  Because […]

Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?

Owning your Google My Business and Google Ads

Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners.  Let’s get started.  Why Google […]

11 Questions for Home Improvement Companies to Ask a PPC Agency

What to look for in a PPC vendor

Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though you may be leaving on good terms, the agency who has been […]

7 Tips To Make The Most Of Your Home Improvement Company’s Instagram

Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated! Instagram is a great tool to show off your brand, for free, no matter the industry. Here’s how to make the most of your home improvement company Instagram account and […]

The Buyer’s Guide: How To Make One And Why It’s Important

Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up to 95% of homeowners will search online prior to hiring a service professional. Unfortunately, your consumers may be too overwhelmed by the choices available to them on your website. This […]