Are you looking for ways to refine your contractor marketing tactics and make your paid Facebook campaigns more effective? Use Facebook’s Detailed Targeting feature to target home improvement prospects.
It’s a tool that helps show your ads to the people most likely to buy. And that only makes sense, right? You’re never going to sell a kitchen remodeling job to a renter. Likewise, if you service one metropolitan area, you’re not going to sell a job three states away. That’s targeting.
Just for kicks, I used Facebook’s targeting features to create an audience likely to be interested in home improvement services here in Raleigh, NC.
With just a few clicks, I was able to narrow and target people that match this list:
Check out my Audience Definition screenshot:
If you’re not using the Detailed Targeting tool as part of your contractor marketing strategy, I encourage you to consider it.