Most Important Social Platforms for Home Improvement Companies
1. YouTube Shorts (Underutilized + Huge Potential) 2. Pinterest (Extremely underused, especially for remodeling & design) 3. Facebook (Still king—but not used strategically) 4. Instagram Reels (Good reach, even for local service pros) 5. Nextdoor (Niche but gold for hyper-local trust building) ✨ Pro Tip: Combine Platforms for Maximum Impact For example: That’s one piece […]
Advanced CRM Tactics for Data-Driven Digital Marketing: Leveraging CRM Data to Refine Online Marketing Campaigns
As a home improvement contractor who has successfully scaled your business and is now generating substantial revenue, your focus naturally shifts towards refining and optimizing your marketing efforts for maximum efficiency and impact. Advanced utilization of Customer Relationship Management (CRM) data can play a pivotal role in achieving these goals. By leveraging CRM data, you […]
10 Proven Ways We Deliver Exclusive Home Improvement Leads for Your Business
As a home improvement contractor, you know a consistent stream of exclusive leads is the lifeblood of your business. More leads mean more estimates, more booked jobs, and the growth you deserve. But finding those high-quality leads isn’t always easy. At FatCat Strategies, we specialize in cutting through the noise and delivering exclusive, qualified leads […]
Bathroom Remodeling Leads: How Contractors Can Generate More Quality Leads
In the competitive world of home improvement, bathroom remodeling continues to be one of the most consistently in-demand services. As a contractor, generating high-quality bathroom remodeling leads requires strategy, persistence, and smart marketing. At FatCat Strategies, we’ve helped countless home improvement contractors grow their businesses through targeted lead generation techniques specifically designed for the remodeling […]
2025 Desktop Search Changes Impacting Home Improvement Companies
The 2025 desktop search changes will impact home improvement companies in several ways, particularly in how they generate leads through search. Here’s how these developments might affect your clients and what adjustments they should consider: 1. AI-Powered Local Search in Windows 11 ➡ Impact: ✅ Actionable Tip: 2. Google Search’s “Profound Changes” in 2025 ➡ […]
Why Home Improvement Contractors Need Online and Offline Marketing to Thrive
At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing is often the star of the show, we’ve learned that it can’t do all the heavy lifting on its own. In fact, some of the most successful contractors we’ve worked with have cracked the code: […]
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor Picture this: You are an established home improvement company that has been working with a marketing agency to help manage your website, pay-per-click (PPC) campaigns, and social media. After some period of time, you decide to part ways with the agency. Even though […]
