How Siding Contractors Can Show Up in AI Search (ChatGPT, Google AI, and Perplexity)
QUICK READ SECTION: How Siding Contractors Can Show Up in AI Search Want the quick and dirty answer? To appear in AI-powered search results, siding contractors should focus on: strong online business listings detailed customer reviews authoritative siding content local SEO and service area pages mentions on trusted third-party websites consistent business information across the […]
Construction PPC vs SEO: Real ROI Numbers for Contractors [2026]
Construction PPC costs can hit your wallet hard. Clicks cost between $25 to $75+ in major metropolitan areas. Your contracting business faces a crucial choice about marketing budget allocation between paid advertising and organic search, especially when you have such steep costs. PPC gives you instant visibility. SEO delivers better long-term value by a lot for […]
The Ultimate Marketing Budget Calculator for Home Improvement Contractors
The Ultimate Marketing Budget Calculator for Home Improvement Contractors Have you ever looked at your marketing spend and wondered if you’re throwing money down the drain? Maybe you’re drowning in leads that never convert, or worse, your phone’s not ringing at all despite pumping thousands into online ads. Well, you’re not alone. As a company […]
12 Better Than HomeAdvisor Lead Sources Contractors Trust in 2026
Are you tired of paying $15 to $100 per lead that might never convert? The best lead generation companies for contractors deliver more value than HomeAdvisor’s expensive promises. HomeAdvisor connects contractors with potential clients through their online platform and TV commercials. Their annual membership fee runs approximately $300-$350, and the per-lead costs pile up quickly. […]
Case Study: Doubling Organic Leads for a Raleigh Exterior Remodeling Contractor
The Challenge: Strong Services, Weak Search Presence A well-established exterior remodeling contractor based in Raleigh, North Carolina, came to us with a frustrating problem: despite offering a full suite of high-demand services—including roofing, siding, windows, doors, and gutter replacement—their organic lead volume had plateaued. Their website was functional but underdeveloped. It lacked dedicated, optimized content […]
How Do I Generate Leads for My Home Improvement Business?
Boost your home improvement business with a proven digital marketing strategy. Attract, engage, and delight homeowners for maximum lead generation.
Importance of Call Centers in Digital Marketing Campaigns
Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]
Effective Lead Generation on a Budget
Episode 2.02: Effective Lead Generation on a Budget All Episodes Budget-Friendly Lead Generation Tactics for Home Improvement Contractors For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some […]
How will the new FCC rule to ‘close the lead generator loophole’ impact home improvement companies?
On December 13, 2023 the Federal Communications Commission adopted new rules that it says are aimed at protecting American consumers from unwanted robocalls and robotexts. Lead aggregators – like Modernize, Angi, Porch, HomeAdvisor, QuinStreet and dozens of others – now have 12 months to comply. Here at FatCat Strategies all we do is generate home […]