The Power of Customer Reviews for Home Improvement Contractors

The Power of Reviews

The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.

In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.

Special Guest: Chris Edelen – Planning Your Exit

The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.

In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.

Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge

The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.

In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.

Tactics Rewired: What Still Works, What Doesn’t

The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.

In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.

The Shift Has Begun: How AI is Redefining the Online

AI Changing Online Game

The Shift Has Begun: How AI is Redefining the Online Game All Episodes Are You Taking Action to Keep Up with the Shifting  AI Landscape? In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for […]

Case Study: Building a Lead-Generating Digital Foundation for a Michigan Home Safety Contractor

Michigan Home Safety Contractor

The Challenge: Starting from Zero When a newly launched home safety contractor in Michigan approached us, they had a powerful mission—to help homeowners make their spaces safer through services like grab bar installation, stair railings, accessible bathroom modifications, and general fall prevention. But despite a clear value proposition and a growing demand for aging-in-place and […]

Case Study: Transforming a Fragmented Digital Presence for an Ohio Roofing Contractor

roofing contractor

The Challenge: A Disjointed Online Footprint A well-established roofing contractor based in Ohio came to us facing a common—but costly—problem: a fragmented digital presence. Over time, the company had developed multiple websites and landing pages tied to different domains, each built for various campaigns, services, or local markets. While the intent was to cover more […]

Avoiding Common PPC Pitfalls

Tools

In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.

Direct Mail Solutions

Get in Front of the Right Homeowners—Directly in Their Mailbox Direct Mail Solutions by FatCat Request a proposal COmpare Plans From broad neighborhood coverage to ultra-targeted outreach, we offer flexible direct mail solutions tailored to your goals and budget. Why Direct Mail Still Works 90% of mail gets opened—far more than email. Homeowners still trust […]

Digital Marketing Agencies: Finding the Right Fit

Tools

In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.

DIY Social Media Kit

This package is great for home improvement companies that want to maintain a polished social media presence without the cost of a full-time content creator. Look like a pro on social — without hiring one. DIY Social Media Kit Sign Up Today! This is perfect if you’re not ready for full social media management but […]

5 Ways a Call Center Can Supercharge Your Digital Marketing Efforts

For home improvement contractors, particularly those specializing in replacement services such as windows, roofing, and siding, generating and converting leads is crucial. Integrating a call center with your digital marketing strategy can amplify your efforts and drive better results. A dedicated call center staff or specialty call software like Smith.ai can handle leads efficiently, ensuring […]

Effective CRM Solutions: Streamlining Your Digital Marketing Efforts

Episode 2.04: Effective CRM Solutions: Streamlining Your Digital Marketing Efforts All Episodes Why Every Contractor Needs a CRM—Yesterday Are you still managing leads with sticky notes, whiteboards, or spreadsheets? It might have worked when you started, but if you’re serious about growing your home improvement business, it’s time to graduate to a CRM. In Episode […]

How ChatGPT Will Change SEO for Contractors: Measurement and Strategy

AI search tools are reshaping SEO for contractors

A New Era of Search Is Here Search is evolving fast—and it’s not just about Google anymore. With the rise of AI tools like ChatGPT, Bing Chat, and Google’s Search Generative Experience (SGE), homeowners searching for contractors aren’t always clicking on 10 blue links. Instead, they’re asking AI to recommend the best siding contractor near […]

Importance of Call Centers in Digital Marketing Campaigns

Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]

Effective Lead Generation on a Budget

Episode 2.02: Effective Lead Generation on a Budget All Episodes Budget-Friendly Lead Generation Tactics for Home Improvement Contractors For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some […]

SEO & PPC: Basics for Boosting Online Visibility

SEO and PPC: Basics for Boosting Online Visibility

Episode 2.01: SEO & PPC – Basics for Boosting Online Visibility All Episodes SEO vs. PPC for Home Improvement Contractors: Which Should You Choose? Welcome to a new season of the Digital Marketing for Contractors podcast! Brought to you by FatCat Strategies, this episode kicks off our brand-new two-part series titled “Build, Grow, Dominate: Marketing […]

Local SEO Dominator

Home improvement businesses looking to dominate the top 5 cities/towns in their service area and convert local searches into real leads! Show up locally. Win locally. Grow fast. Local SEO Dominator Sign Up Today! “This package is built for home improvement pros who want to dominate their top markets online. If you’re not showing up […]

Access Our Marketing KPI Calculator

Our Marketing Calculator Series Easy to Use Calculators for every step of your marketing journey What problem are you trying to solve? I Need to Grow My Revenue I Need to Eliminate Lead Aggregators I Need to Add A New Service or Product I Need to Expand Into a New Territory Grow Your Revenue How […]

Why Home Improvement Contractors Need Online and Offline Marketing to Thrive

At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing is often the star of the show, we’ve learned that it can’t do all the heavy lifting on its own. In fact, some of the most successful contractors we’ve worked with have cracked the code: […]

Digital Mess

Episode 022: Digital Mess Audio only version of the podcast here.

How to Choose the Right Digital Marketing Agency for Your Contractor Business

As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a critical part of your growth, but when should you bring in an expert? More importantly, how do you choose the right digital marketing agency to partner with? In this post, […]

Avoiding Burnout: Tips for Home Improvement Business Owners

Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With long hours, demanding clients, and constant pressure from all sides — lead generation, production schedules, a tight labor market, and more — the stress can quickly build to a breaking […]

SEO vs PPC for Home Improvement Lead Generation

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to boost online visibility and get more local homeowners checking out your website. Here’s the lowdown on how they’re different: 1. What They Are: 2. What They Cost: 3. When You […]