Why Your Sales Team Needs a CRM Built for Construction
Whether you’re still managing your pipeline on spreadsheets or using a CRM that doesn’t fit your workflow, this episode will challenge the way you think about sales systems in construction.
How to Use Project Map It to Build Trust and Book More Jobs
How to Use Project Map It to Build Trust and Book More Jobs https://youtu.be/FJ7zRwm1b2o All Episodes Why Project Map It is a Game-Changer for Building Trust and Closing More Jobs — Featuring Steve Spence Imagine if your best jobs, glowing customer reviews, and most stunning photos were organized, interactive, and easy for prospective customers to […]
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com All Episodes How to Use Gift Cards to Drive Leads, Sales, and Employee Engagement — Featuring Evan Crum from PerfectGift.com In the home improvement industry, it’s all about staying top-of-mind with your customers—and sometimes, that means thinking outside the (tool) box. In […]
Hiring the Right Leaders: Executive Recruitment in Home Improvement
Hiring for Growth: What Contractors Need to Know About Recruiting with Ryanne Millis from Brix Recruiting All Episodes Hiring for Growth: What Contractors Need to Know About Recruiting with Ryanne Millis from Brix Recruiting If you’ve ever tried to fill a key leadership role and come up empty, this episode of Digital Marketing for Contractors […]
Most Important Social Platforms for Home Improvement Companies
1. YouTube Shorts (Underutilized + Huge Potential) 2. Pinterest (Extremely underused, especially for remodeling & design) 3. Facebook (Still king—but not used strategically) 4. Instagram Reels (Good reach, even for local service pros) 5. Nextdoor (Niche but gold for hyper-local trust building) ✨ Pro Tip: Combine Platforms for Maximum Impact For example: That’s one piece […]
Google Suspensions Are Happening More Often and Appeals are Taking Longer
Guide for home improvement contractors on navigating Google Business Profile suspensions, ensuring compliance and maintaining online visibility with expert help from FatCat Strategies.
Stop Phone Tag: Google’s AI Phone Assistant Could Revolutionize Your Customer Calls
Google has unveiled a new AI phone assistant that can make calls to businesses on the user’s behalf. The AI assistant can handle tasks including scheduling appointments, making reservations, or answering queries about products or services. This innovation is set to revolutionize the way consumers interact with businesses over the phone. For businesses, this technology can automate routine phone interactions, freeing up their staff for more complex tasks, increasing efficiency and improving customer service. As a result, businesses that leverage this technology early may gain a competitive edge in the market.
Protect Your Leads, Boost Your Website: Google Moves reCAPTCHA to Cloud Platform
Google plans to migrate all reCAPTCHA services to its Cloud Platform, thereby enhancing user experience, security and efficiency for website owners and users. FatCat Strategies, understands the importance of this migration and sees it as a strategic move towards improving performance. Utilizing Google’s Cloud Platform for reCAPTCHA services, websites can expect better reliability, scalability, and protection against malicious activities, thereby improving user experience. This migration could also impact SEO rankings positively, as Google prioritizes secure websites. The shift to the Cloud Platform can enhance website operations and performance, contributing to overall user satisfaction. The migration signifies a move towards improving online security and efficiency. Businesses using this platform can strengthen their online presence and build trust with visitors. FatCat Strategies sees potential opportunities with this upgrade and is ready to help clients leverage it.
Cautionary Tale: Don’t let your Google Ad account get shut down
Episode 026: Cautionary Tale: Don’t let your Google Ad account get shut down All Episodes Learn More About This Topic on Our Blog! Avoiding Google Ads Suspensions: Essential Tips for Home Improvement Contractors In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of […]
Avoiding Google Ads Suspensions: Essential Tips for Home Improvement Contractors
Google Ads can be a powerful lead-generation tool for home improvement contractors. However, the platform’s strict policies mean that even unintentional missteps can lead to costly suspensions or, in severe cases, permanent bans. In this blog, we’ll explore essential insights and tips to help contractors stay compliant with Google Ads policies, avoid suspensions, and know […]
Recovering SEO After Your Website Has Been Hacked
Episode 025: Don’t Let a Hacked Website Damage Your ONline Marketing Efforts https://youtu.be/VPlgy3VWbuA All Episodes Learn More About This Topic on Our Blog! Recovering SEO After Your Website is Hacked In this blog, we discuss the essential steps for recovering a hacked website and protecting it from future attacks, based on insights from Digital Marketing […]
Recovering SEO After Your Website is Hacked
In the digital age, your website is one of your most important assets, especially for home improvement contractors. Unfortunately, hacked websites are a reality many businesses face. In this blog post, we’ll cover the essential steps to recover your website after a hack and how to protect it from future attacks. Based on insights from […]
Navigating Transitions with Google Ads Management Agencies
All Episodes Navigating Agency Transitions in Google Ads Management: A Comprehensive Guide Switching digital marketing agencies can be a daunting task, especially when it comes to managing your Google Ads accounts. Whether you’re unsatisfied with your current agency or you’ve recently acquired a new company, ensuring a smooth transition is critical to maintaining your ad […]
Buying a Biz – Digital Marketing Due Diligence
Episode 020: Buying a Biz – Digital Marketing Due Diligence All Episodes Growth Through Acquisition: Key Considerations for Contractors Expanding your home improvement business through acquisition can be a game-changer, but it requires careful planning and strategic decisions. At Fat Cat Strategies, we’ve helped many clients navigate this complex process, ensuring a smooth transition and […]
How Can I Tell What My Competitors Are Doing Online
As a contractor, how can i tell what my competitors are doing online All Episodes How to Analyze Your Competitors’ Online Strategies: A Guide for Home Improvement Contractors In today’s digital age, home improvement contractors must keep a close eye on their competitors, not just in the real world but in the online space as […]
Level Up Your Contractor Business
All Episodes Level Up Your Contractor Business: Key Strategies for Growth At Fat Cat Strategies, we are passionate about helping home improvement contractors achieve their business goals. This blog post outlines crucial steps for transitioning through different levels of business development. Whether you’re in the early stages of building your business or aiming to dominate […]
Level Up Your Contracting Business
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this topic around here at Fat Cat because really what it’s about is helping you contractors to be able to figure out where you’re at in your business. Where do you […]
Helping a Bathroom Remodeling Company Successfully Expand Into a New Market
CASE STUDY: FatCat works with Express Bath to build brand awareness in a new target market. Discover the strategies FatCat implemented to help the company expand into a new area while maintaining success in its current market. Northern Alabama bathroom remodeling company, Express Bath, had been serving local homeowners for years but was looking to […]
