The Future of SEO: Adapting and Thriving
The text discusses the evolution of SEO in the digital marketing landscape. It highlights how changes such as AI technology, voice search, and machine learning algorithms are transforming traditional SEO approaches. Marketers at FatCat Strategies embrace a holistic approach, focusing on SEO, content marketing, social media engagement, and influencer partnerships for optimal online visibility. The text mentions that the future of SEO will likely emphasize user experience, mobile optimization, and relevant content, while leveraging data and analytics for decision-making. The conclusion underscores adaptation as key to navigating the changing digital landscape.
Elementor Unveils AI Site Planner for Enhanced Website Design
The Elementor’s WordPress AI Site Planner is a new cutting-edge tool designed to optimize website design and performance.
Google Unveils Game-Changing AI Phone Assistant
Google has unveiled a new AI phone assistant that can make calls to businesses on the user’s behalf. The AI assistant can handle tasks including scheduling appointments, making reservations, or answering queries about products or services. This innovation is set to revolutionize the way consumers interact with businesses over the phone. For businesses, this technology can automate routine phone interactions, freeing up their staff for more complex tasks, increasing efficiency and improving customer service. As a result, businesses that leverage this technology early may gain a competitive edge in the market.
Enhancing Online Security and Performance with Google’s Cloud Platform
Google plans to migrate all reCAPTCHA services to its Cloud Platform, thereby enhancing user experience, security and efficiency for website owners and users. FatCat Strategies, understands the importance of this migration and sees it as a strategic move towards improving performance. Utilizing Google’s Cloud Platform for reCAPTCHA services, websites can expect better reliability, scalability, and protection against malicious activities, thereby improving user experience. This migration could also impact SEO rankings positively, as Google prioritizes secure websites. The shift to the Cloud Platform can enhance website operations and performance, contributing to overall user satisfaction. The migration signifies a move towards improving online security and efficiency. Businesses using this platform can strengthen their online presence and build trust with visitors. FatCat Strategies sees potential opportunities with this upgrade and is ready to help clients leverage it.
Maximizing Demand Gen Success with Google’s Latest Update
Google’s major update to Demand Generation Campaigns offers businesses a powerful tool to attract leads and drive conversions more effectively than before. The update includes improved audience targeting capabilities where marketers can reach specific audience segments using Google’s extensive data. New ad formats and placements for better audience engagement, and updated ad creative testing and optimization tools help businesses refine their campaigns for maximum impact. These updates provide an exciting opportunity for businesses to achieve their demand generation goals effectively.
How Long Does It Take For Schema To Rank?
FatCat Strategies, a leading digital marketing agency, explores the timeframe for Schema markup to impact website ranking. Schema markup, or structured data, improves the understanding of a website’s content for search engines, enhancing its display in search results — potentially leading to higher click-through rates and improved visibility. Despite not being a direct ranking factor, it plays a crucial role in SEO strategies. The time it takes for Schema markup to impact website ranking can vary due to factors like keyword competitiveness, quality of implementation and search engine crawl frequency. It’s crucial for Schema markup to be correctly implemented to expedite the ranking process.
Why Home Improvement Contractors Should Consider Branded Ad Campaigns
In the competitive world of home improvement, standing out from the crowd is essential, especially in digital spaces where customers search for trusted service providers daily. For home improvement contractors, building a digital presence through search advertising is critical for both brand awareness and lead generation. However, an often-overlooked aspect of search advertising is the […]
Avoiding Google Ads Suspensions: Essential Tips for Home Improvement Contractors
Google Ads can be a powerful lead-generation tool for home improvement contractors. However, the platform’s strict policies mean that even unintentional missteps can lead to costly suspensions or, in severe cases, permanent bans. In this blog, we’ll explore essential insights and tips to help contractors stay compliant with Google Ads policies, avoid suspensions, and know […]
Recovering SEO After Your Website is Hacked
In the digital age, your website is one of your most important assets, especially for home improvement contractors. Unfortunately, hacked websites are a reality many businesses face. In this blog post, we’ll cover the essential steps to recover your website after a hack and how to protect it from future attacks. Based on insights from […]
How to Use Google Trends to Boost Your Home Improvement Business
Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies dive into how Google Trends can be a game-changer for contractors. This blog will walk you through their insights and show you […]
How to Choose the Right Digital Marketing Agency for Your Contractor Business
As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a critical part of your growth, but when should you bring in an expert? More importantly, how do you choose the right digital marketing agency to partner with? In this post, […]
Avoiding Burnout: Tips for Home Improvement Business Owners
Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With long hours, demanding clients, and constant pressure from all sides — lead generation, production schedules, a tight labor market, and more — the stress can quickly build to a breaking […]
What Are The Benefits of Social Media For Contractors In Home Improvement?
Check out the transcription for the Digital Marketing for Contractors Podcast: Social Media – Why Do It? below. Click this link to listen to the podcast. Today we are going to get into the always interesting topic of social media. Janet, I know this is one of your favorites. So social media, like I said, […]
The Best Lead Generation Tips for Replacement Contractors
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to find a way to market yourself. Otherwise, you might miss a chance to reach more clients this year. Here are nine lead generation tips for replacement contractors to keep in […]
SEO for Remodelers: Why and How to Get Started
Let’s be honest. Every contractor wants more leads. A constant influx of leads is essential to any contractor looking to develop a solid clientele. By extension, you want to make sure you’re reaching clients in need of specific home improvement services. So the question is this — how do I get more leads? You could […]
How to Find Home Improvement Leads
A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business. If you can narrow that down, you’ll be able to send out more estimates, take on more of the proper assignments, and generate enough cash flow to expand your team as much as you want. Here are […]
7 Elements of Effective Contractor Marketing Strategies
If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep reading to learn our top seven elements you need to include in your contractor business. 1. You Need an Optimized Website Today’s consumers are online researching the contractors they will […]
5 Google Ads Targeting Strategies for Home Improvement Lead Generation
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why Pay Per Click (PPC) ad targeting is so effective, and why we’ve dedicated time and resources into crafting videos and this post to educate you about them. […]
30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000
Highlights The Challenge Our Bathroom Remodeling client wanted to generate exclusive leads (and appointments) through social media. However, they had been unsuccessful in the past and believed “social media leads don’t sell.” What We Did The Background Our client is a bathroom remodeling contractor who specializes in one-day shower, bathtub, and walk-in tub installations. Our […]
The Digital Marketing Tools we Use to Support Our Home Improvement Clients
Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes, while the other remodels your online image. One thing that both have in common, however, is the need for tools. As a marketing agency, we use tools every day to […]
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads
Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from? If you’re like […]
Do You Own a Home Improvement Company and Just Received a Scary Email?
Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest a bit more in your marketing, and after doing your research, partner with an agency that specializes in home improvement. The relationship is been off to a great start. They’re […]
6 Ideas for Generating More Online Reviews
Don’t have time to read the whole article? Here are 5 takeaways: 6 Ideas for Generating More Online Reviews Welcome back for the final installment of our four-part Online Reviews series! We’ve gone over the importance of reviews, how to respond and share them, and finally, we’ll go over how you can solicit reviews from […]
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?
https://www.youtube.com/watch?v=teFVcyGBxEQ&feature=youtu.be Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners. Let’s get started. Why […]
Who owns your social media accounts? (it should be you!)
We’re back with the second video in our “Who Owns It?” series. This time we’re talking about social media and whether or not you own it. So we ask, do you own your company’s social media profiles? If you’re not sure, don’t worry – you’re not alone. Over the years, we’ve learned that many business owners […]
Who owns your Home Improvement Company’s domain? (it should be you!)
Your website is the center of your company’s digital footprint. And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don’t know the answer to that question, the bad news is that it may not be you. Keep reading to learn more. What is a domain name, anyway? […]
How Home Improvement Companies Can Take Professional-Looking Videos
We all know that online, video is king. Your audience not only loves it, they’ve grown to expect it. According to Forbes, “90% of users say that product videos are helpful in the decision process”. If that’s not convincing enough, here’s another: “Video in an email leads to 200-300% increase in click-through rates.” If you […]
Using Google Trends to Research What Home Improvement Prospects Search
This article shows you how to use Google Trends – a free online tool – to better understand prospects search for home improvement topics online. What is Google Trends? It’s a free online tool, created and maintained by Google. It allows you to see how often specific keywords, phrases and subjects have been searched on […]
How to Target the Perfect Prospect for your Home Improvement Company using Facebook Ads
Are you looking for ways to refine your contractor marketing tactics and make your paid Facebook campaigns more effective? Use Facebook’s Detailed Targeting feature to target home improvement prospects. What is Detailed Targeting? It’s a tool that helps show your ads to the people most likely to buy. And that only makes sense, right? You’re never […]
