Case Study: Revitalizing Digital Growth for a Wisconsin Exterior Remodeler
The Challenge: A Website Holding the Business Back A successful exterior remodeling company in Wisconsin approached us with a common—but critical—problem: their existing website had become a liability instead of an asset. The site was outdated both visually and technically. It loaded slowly, lacked mobile responsiveness, and was built on a platform that made even […]
What Happens When you Have a Poorly Designed Website?
Transform your home improvement business with a well-crafted website. Enhance first impressions, boost lead generation, and elevate trust with expert web design.
How to Turn Customers into a Lead-Generating Machine with Email Referral Campaigns
If you’re running a home improvement business—whether you’re a remodeler, roofer, siding contractor, or HVAC pro—you already know the value of word-of-mouth. Satisfied customers are your best marketing asset. But without a system in place to consistently generate and track referrals, you’re likely leaving thousands of dollars in potential revenue on the table. That’s where […]
Client Success Story: How Bathroom Buddy Grew Through a Pandemic and Was Acquired by an Industry Leader
At FatCat Strategies, we pride ourselves on being more than a digital marketing agency—we’re a growth partner. And sometimes, growth looks like grit, quick pivots, and working hand-in-hand through some of the toughest times imaginable. One of our proudest success stories is our five-year partnership with Bathroom Buddy Remodeling, a Long Island-based bathroom remodeling company […]
5 Ways a Call Center Can Supercharge Your Digital Marketing Efforts
For home improvement contractors, particularly those specializing in replacement services such as windows, roofing, and siding, generating and converting leads is crucial. Integrating a call center with your digital marketing strategy can amplify your efforts and drive better results. A dedicated call center staff or specialty call software like Smith.ai can handle leads efficiently, ensuring […]
What to Look for When Hiring a Digital Marketing Agency for Your Home Improvement Business
Running a successful home improvement business requires more than just excellent craftsmanship and quality service. In today’s digital age, having a solid online presence is crucial to attracting new customers and growing your business. Hiring a digital marketing agency can provide the expertise and resources needed to enhance your online visibility and generate high-quality leads. […]
Common PPC Mistakes and How to Steer Clear of Them
Pay-per-click (PPC) advertising can be a game-changer for home improvement contractors, including replacement contractors specializing in products like windows, roofing, and siding. When properly executed by a reputable agency, PPC campaigns can generate high-quality leads, boost online visibility, and ultimately drive more sales. However, there are common mistakes contractors can make when working with their […]
Managing Multiple Locations with Unified Digital Campaigns: Using Digital Marketing to Streamline Operations Across Locations
As a home improvement contractor operating multiple locations, managing consistent and effective marketing efforts across all your branches is crucial for maintaining brand integrity and maximizing growth. A unified digital marketing strategy can streamline operations, ensure consistent messaging, and drive high-quality leads to each location. In our podcast and blog series, we’ve structured content to […]
Community Involvement and Its Digital Amplification: How Local Sponsorships Can Enhance Your Digital Presence
As a home improvement contractor who has successfully grown your business and is now focusing on scaling and optimizing operations, community involvement can play a crucial role in enhancing your digital presence. By actively participating in local sponsorships and community events, you can build strong relationships, boost your brand’s visibility, and drive more high-quality leads. […]
Optimizing Sales Funnels for Better Digital Conversions: How to Structure Your Sales Funnel to Improve Online Lead Conversion Rates
As a home improvement business on the path to scaling and optimizing your operations, you’ve probably already carved out a significant presence in your market. Your company is generating substantial revenue, and now, you’re looking to enhance your marketing strategies to drive even higher ROI. One critical aspect is optimizing your sales funnel to improve […]
Unlock the Power of AI: Turn Anonymous Website Visitors into Real Leads with PinPoint
In today’s digital marketing landscape, competition is fierce. Businesses invest heavily in SEO, PPC, and social media ads to drive traffic to their websites. But here’s the big question—what happens to the 98% of visitors who leave without converting? Until now, those visitors remained anonymous, slipping through the cracks without a trace. PinPoint by FatCat […]
FatCat Strategies Achieves 2025 Google Premier Partner Status
Recognized Among the Top 3% of Agencies in the U.S. At FatCat Strategies, we’re excited to announce that we have been named a 2025 Google Premier Partner—an honor awarded to only the top 3% of Google Partners across the country. This recognition underscores our expertise in Google Ads, data-driven marketing strategies, and commitment to driving […]
What Level Is Your Contractor Business?
Below is the transcription for the Digital Marketing for Contractors Podcast: What Level Is Your Contractor Business. Click this link to listen to the podcast. Today we’re going to be talking about the levels of a contractor business. It’s the heart of what it means to be an entrepreneur and what it means to be […]