2025 SEO Trends Every Home Improvement Contractor Needs to Know
In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search engines evolving faster than ever, it’s essential to adapt your strategies to remain competitive. In this blog, we’ll explore the key SEO trends for 2025 and how contractors can use […]
Level Up Your Contracting Business
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this topic around here at Fat Cat because really what it’s about is helping you contractors to be able to figure out where you’re at in your business. Where do you […]
What Level Is Your Contractor Business?
Below is the transcription for the Digital Marketing for Contractors Podcast: What Level Is Your Contractor Business. Click this link to listen to the podcast. Today we’re going to be talking about the levels of a contractor business. It’s the heart of what it means to be an entrepreneur and what it means to be […]
Google Business Profile – What Is It and Why Do I Need It?
Below is the transcription for the Digital Marketing for Contractors Podcast: Google Business Profile. Click this link to listen to the podcast. Today we are excited to jump in and talk about something that is a hot topic for a lot of home improvement contractors. We want to provide some clarity today for you all […]
The Difference Between Digital Marketing vs. Traditional Marketing for Home Improvement Contractors
Below is the transcription for the Digital Marketing for Contractors Podcast: Digital vs Traditional Marketing. Click this link to listen to the podcast. So we are going to get started by talking about the idea of what digital marketing really is. There’s kind of really two big categories of marketing that we see contractor businesses […]
Why Online Reviews are Crucial for Home Improvement Contractors
One thing we’ve noticed when speaking with some of our home improvement clients is a certain reluctance to do anything with online reviews. While some are afraid to solicit reviews from past customers, others don’t even want to acknowledge they’re out there. Either way, it’s a mindset that can negatively impact your remodeling business. Because […]
8 Tips to Generate and Monitor Google Reviews for Your Home Improvement Business
Did you know that the only way you can show up ahead of other businesses in a Google search is if you have solid business reviews? The more reviews you have, the higher your site will rank in search results. On average, the #1 ranking on Google for a given search term has 33% more […]
The Buyer’s Guide: How To Make One And Why It’s Important
Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up to 95% of homeowners will search online prior to hiring a service professional. Unfortunately, your consumers may be too overwhelmed by the choices available to them on your website. This […]
The Easiest Email Marketing Tip to Build Your Home Improvement Email List
This post will show you how to leverage the home improvement and remodeling knowledge you already have to grow your email marketing list. The strategy is dead simple: Write something truly useful for your prospects. Offer it to your website visitors in exchange for their contact info. Use Your Home Improvement Knowledge to Build a […]
Are your home improvement sales people doing it all wrong?
That’s the question posed in a recent blog post on improveit360. If your sales staff is still selling features and benefits instead of trying to understand the homeowners’ underlying problem, then you may want to surf over to this blog post. When you focus on selling real solutions and building trust with customers, you will be […]
Is Automated Email Marketing part of your Home Improvement Lead Generation Strategy?
You’re probably generating leads through your website, at home shows and maybe a through remodeling sweepstakes contest. But, what do you do with the ones that don’t sell immediately? The right answer is to nurture those leads with automated email marketing (sometimes called drip marketing, or marketing automation.) What is marketing automation? Marketing automation, or […]
Smart contractors don’t post angry responses. How to check your emotions when you get a bad review.
Like many busy business owners, you may not have paid much attention to online review and rating sites until the eye-opening moment you discovered a damaging online review about your home improvement company. When that day comes – and if you’re serving the public in volume, it inevitably will – you will probably go through […]
What’s your follow-up plan for home shows?
Home and garden shows are a tried-and-true method for generating leads for your home improvement company. They give you the opportunity to be in a room full of interested, motivated homeowners, and the chance to pitch them face-to-face. We’ve seen contractors get really creative with how to entice people to stop by their booth, how […]
Develop a Marketing Strategy for Your Entire Home Improvement Sales Cycle
Too many contractors and home improvement websites focus exclusively on the bottom of the sales funnel. Don’t let the need for short-term leads hurt your long-term lead generation and growth strategy. If your home improvement website is totally focused on bottom-of-the-funnel lead generation offers, you might be hurting your long-term goal of consistent, qualified web […]
High-Pressure Sales Tactics may Backfire When Selling Home Improvement Projects
When it comes to remodeling services like custom bathroom makeovers, high-end kitchen redesigns or large scale renovations, high-pressure sales tactics are probably not going to work. If your customers can afford the type of services you offer, it’s safe to assume they are accustomed to paying for premium services and they have certain expectations about […]
How a buyer’s guide can help remodeling contractors sell to homeowners
We’ve worked with several home improvement companies, with specialties ranging from outdoor pool installation to bathroom remodeling. But across the board, we’ve seen one piece of marketing consistently perform well on all fronts, and that’s a Buyer’s Guide. So what’s so great about a buyer’s guide? First of all, it’s one of the only evergreen […]
Use remarketing to generate quality home improvement leads
You’ve certainly experienced this before: you’re surfing the internet for a new set of tools. You find the perfect one, but you’re not ready to buy just yet. Even though you didn’t give the website any of your personal information, suddenly you start to see ads for the toolset all over the internet – on ESPN […]
5 Tips for responding to reviews to generate home improvement leads
As a contractor, reviews are important to your business leads. Your website is no longer the only place that customers can go for information about your business. Sites like Yelp, Angie’s List, Facebook and Houzz have all given the power of reviews to the consumer, allowing your customers to connect with each other to share […]
Are all your home improvement sales people men? You may be hurting sales.
According to the Home Improvement Research Institute, women initiate 80% of all home improvement purchases. So, why do so many home improvement companies send super competitive men to prospects’ homes to do the selling? Based what we’re reading, if that’s what your company is doing, you may be missing an opportunity to improve your closing […]
