At FatCat Strategies, we pride ourselves on being more than a digital marketing agency—we’re a growth partner. And sometimes, growth looks like grit, quick pivots, and working hand-in-hand through some of the toughest times imaginable.
One of our proudest success stories is our five-year partnership with Bathroom Buddy Remodeling, a Long Island-based bathroom remodeling company that came to us in early 2020—just before the world changed.
The Beginning: A New Partnership in a Time of Uncertainty
Bathroom Buddy reached out to us in January 2020, ready to level up their digital marketing. We kicked things off with a strong SEM strategy focused on lead generation through paid search, landing page optimization, and local visibility.
Then came March 2020.
COVID-19 hit New York—and the entire country—hard. Businesses shuttered, communities locked down, and advertising plans across the board were paused, canceled, or put into chaos.
But Bathroom Buddy didn’t disappear—and neither did we.
A Rapid Pivot: Marketing During a Pandemic
Instead of freezing their campaigns, we collaborated closely with their team to pivot strategy quickly and responsibly. Bathroom Buddy began offering grocery delivery for seniors, and we made sure the community knew about it.
We developed a press outreach strategy, organic and paid social content, and even captured media attention with this heartfelt video message that showed Bathroom Buddy giving back during a time of crisis.
While traditional remodeling campaigns took a backseat temporarily, we kept their brand active, visible, and community-oriented—positioning them as a local business that truly cared.
Recovery and Growth: Building Momentum Post-COVID
As restrictions eased and homeowners began planning projects again, Bathroom Buddy was ready—and top of mind. From that moment on, we were all-in, managing a comprehensive marketing strategy that included:
- PPC (Search & Display) – Always optimized, always converting
- Paid Social – Strategic Meta and YouTube campaigns targeting remodel-ready homeowners
- SEO – Long-term growth through content, citations, and technical improvements
- Website Management – Regular updates, landing page testing, and performance monitoring
- Email Marketing – Rehash campaigns, drip automations, seasonal offers
- Print and Direct Mail – Integrated touchpoints for brand recall
- Social Media Content – Consistent and professional brand presence
Our team functioned as an extension of Bathroom Buddy’s internal operations—responsive, proactive, and always focused on results.
The Result: A National Acquisition by PJ Fitzpatrick
Fast forward to 2024.
After years of sustainable growth and strong brand positioning, Bathroom Buddy was officially acquired by PJ Fitzpatrick, a well-known name in the home remodeling space and part of the Audax Private Equity portfolio.
Read the announcement in Pro Remodeler »
This acquisition wasn’t just a testament to their business model—it was a recognition of their brand strength, market presence, and consistent marketing execution.
We couldn’t be prouder to have been their marketing partner every step of the way.
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“After using various companies for PPC and SEO services over the initial couple of years in business, we were referred to FatCat. The initial companies we used made us feel like an afterthought and didn’t give our account as much attention as I would have liked. This completely changed when we moved over to FatCat. We have used FatCat for the past 6 years and have grown our business from 2 million in revenue to 15 million in revenue. FatCat has been a tremendous part of that, and we wouldn’t have been able to do it without them. With FatCat, it’s not just a service; it’s a partnership. I recommend FatCat to any business looking for a marketing company that will treat you right and deliver exceptional results with innovative thinking.” – Alex Keyles, Bathroom Buddy Remodeling Co-Owner
What This Means for Your Business
You don’t need a global pandemic to realize the value of a nimble, experienced marketing partner—but if the last few years taught us anything, it’s this:
The companies that keep showing up—authentically, strategically, and consistently—are the ones that win.
Whether you’re a local remodeler or a regional powerhouse, FatCat Strategies is here to help you navigate whatever comes next—with the same flexibility, insight, and grit we brought to Bathroom Buddy.
Let’s Write Your Success Story Next
If you’re ready to grow your business, adapt with confidence, and achieve your goals—we’re ready too.
📞 Contact us today to start the conversation.
