1. YouTube Shorts (Underutilized + Huge Potential)
- Why it matters: Homeowners are searching for visual, how-to, and before/after content. YouTube is where they research big purchases.
- Content that works:
- 60-second project walk-throughs
- Product demos (windows, doors, kitchen makeovers)
- Homeowner FAQs answered on camera
- Bonus: Shorts can rank in Google, building long-term SEO value too.
2. Pinterest (Extremely underused, especially for remodeling & design)
- Why it matters: Homeowners use it for inspiration before they’re ready to buy.
- Content that works:
- Kitchen, bath, and exterior transformations
- Infographics about timelines, budgeting, or seasonal projects
- Pins linked to blog posts or landing pages
- Note: It skews female (great for decision-makers) and boosts long-term organic traffic.
3. Facebook (Still king—but not used strategically)
- Why it matters: It’s the platform most home improvement contractors already use—but mostly for random photos and not lead generation.
- Underused strategies:
- Local community group participation
- Boosted posts with call-to-actions
- Consistent retargeting of past website visitors and leads
4. Instagram Reels (Good reach, even for local service pros)
- Why it matters: Quick attention, visual storytelling. Reels are shown to people outside your follower base.
- Content that works:
- Satisfying “before and after” videos
- Time-lapse installs
- Contractor tips or “things homeowners don’t know”
- Underrated tactic: Use trending audio + local hashtags for reach.
5. Nextdoor (Niche but gold for hyper-local trust building)
- Why it matters: High-intent, trust-based local referrals.
- Underused approaches:
- Join as a business and post updates, tips, or “special offers for neighbors”
- Get customers to recommend you directly in threads
- Sponsor local posts or events in your zip code
✨ Pro Tip: Combine Platforms for Maximum Impact
For example:
- Post a YouTube Short
- Share it to Facebook + Instagram Reels
- Turn it into a Pinterest Pin
- Then post a testimonial version on Nextdoor
That’s one piece of content, five platforms, massive reach.
