Chris Ball – SEO Strategist
Driving Organic Growth Through Strategy and Technical Expertise
Chris Ball is an SEO Strategist at FatCat Strategies, where he specializes in helping home improvement companies grow through powerful, data-driven SEO strategies. Since joining the team in late 2022, Chris has focused on crafting high-performing website content, conducting technical audits, optimizing site architecture, and improving page speed and structure to boost lead conversion rates.
Background in Marketing and Web Strategy
Chris holds a Marketing degree from Kansas State University and has over five years of experience in digital marketing. He began his career as a Website Project Coordinator, where he built and wrote content for junk removal companies. His passion for search strategy quickly led him into the SEO field, where he now helps businesses in a wide range of home improvement niches dominate local search and drive qualified leads.
SEO Tools, Techniques, and Areas of Focus
Chris is highly skilled in using tools like Google Business Profiles, Google Analytics, Google Search Console, Ahrefs, and ScreamingFrog. He’s especially passionate about technical SEO, algorithm resilience, and crafting content strategies that align with ever-evolving search engine guidelines. His proactive approach keeps clients ahead of Google’s updates while maximizing their online visibility.
Industry Engagement and Ongoing Learning
A dedicated learner and SEO enthusiast, Chris regularly attends conferences, webinars, and workshops to stay current on digital marketing trends. Whether exploring the latest AI-driven SEO tools or uncovering new optimization techniques, he brings fresh insights and forward-thinking strategies to every campaign.
Life Outside the Office
Originally from various parts of the U.S., Chris now enjoys life with his wife and two dogs. When he’s not deep in a site audit or testing meta descriptions, you’ll find him playing volleyball or softball, hiking trails, diving into a good book, or binging the latest Netflix hit.
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