Janet Mobley – Founder & Managing Partner

Janet Mobley is the Founder and Managing Partner of FatCat Strategies, a marketing agency that has been helping home improvement companies across the country achieve measurable growth for over 22 years. Janet’s journey from corporate marketing roles to entrepreneurship has been driven by a passion for creativity, commerce, and making a tangible impact for clients.

From Corporate America to Entrepreneurship

Janet began her career in corporate America, working in marketing roles for major organizations including IBM, Glaxo, Cisco, and the Semiconductor Research Corp. While these roles gave her valuable experience, Janet often felt like “a cog in a wheel,” where the impact of her work was difficult to see within the vast operations of large corporations.

In her early 30s, Janet decided to leave the corporate world behind and began freelancing as a copywriter for local ad agencies. Over time, she built a roster of small business clients and started collaborating with other freelancers, such as graphic designers, to deliver full-service marketing solutions. Working directly with small business owners allowed Janet to see the immediate impact of her efforts, reigniting her passion for marketing.

As her client base grew, Janet established FatCat Strategies and began hiring a small staff. A pivotal moment came when she partnered with a local BathWraps dealer, which introduced her to the home improvement industry. This first client led to referrals from other remodeling contractors, and FatCat began specializing exclusively in marketing for the home improvement industry. Today, FatCat serves clients in over 20 states, providing tailored marketing strategies to help contractors generate leads and grow their businesses.

Building FatCat Strategies

Over the past two decades, Janet has built FatCat Strategies into a trusted marketing partner for home improvement companies. Her entrepreneurial journey, marked by determination and adaptability, has taught her lessons that go far beyond traditional business courses or certifications. Janet’s leadership continues to drive FatCat’s success as an agency that delivers measurable results and values long-term partnerships.

Life Beyond Work

Janet grew up in North Carolina and has a love for the outdoors and travel. Her hobbies include biking, hiking, camping, kayaking, skiing, golf, pickleball, and piano. Janet is also an avid hydroponic gardener and enjoys woodworking and live music. She has a deep appreciation for travel, having visited US National Parks as well as countries such as Croatia, France, Iceland, Germany, New Zealand, Denmark, Mexico, and Canada.

With her entrepreneurial spirit, passion for marketing, and commitment to helping businesses thrive, Janet Mobley continues to inspire her team and make a lasting impact in the home improvement industry.

To learn more about Janet and her work at FatCat Strategies, connect with her on LinkedIn or contact her directly at (919) 415-1028.