Plan My Exit

A Podcast Series with Chris Edelen + FatCat Strategies

A Podcast Series to Help You Know When and How to Sell Your Business

Who is Chris Edelen?

Chris C. Edelen
– Founder, Edelen Marketing & Consulting

Chris Edelen is a veteran leader in the Home Improvement and Home Services industry, with nearly 25 years of experience growing, scaling, and selling successful companies. A former CEO and Owner of Safe Showers, Chris has led multiple organizations to strategic acquisitions and significant market expansion.

Today, through Edelen Marketing & Consulting, he advises home services companies on strategic planning, marketing, growth strategies, and preparing for successful exits—helping owners unlock value and achieve their goals.

Are You Ready To Sell Your Business?

Unlock the path to a powerful, money-smart exit strategy. Dive into our Exit Strategy Series, starting with insights on how best to understand your options and pinpoint where to begin — because every successful sale starts with clarity.

Here’s a quick look at the topics coming soon:

1. Understanding Your Options & Where to Start

Not every exit looks the same. Whether you’re targeting a strategic buyer, private equity, or internal succession, this segment helps map your unique selling and planning roadmap — so you can make smart, informed decisions from the get-go.

2. Clean Books = Max Valuation

Think of your financials as the foundation of your sale — clean, accurate, and audit-ready. We’ll explore how clean books elevate buyer confidence, streamline due diligence, and drive towards the highest possible valuation for your business.

3. The CRM That Sells Your Business

Your CRM can be more than just a tool — it can be a strategic asset in your exit. We’ll reveal how organized client data, sales pipelines, retention metrics, and touchpoint tracking can demonstrate recurring value and revenue stability to potential buyers.

4. What Is Your Online Presence Really Worth When You Sell Your Business?

In the digital era, online visibility isn’t just marketing — it’s value. We’ll break down how website traffic, search rankings, social media engagement, and digital reputation can substantially impact your business’s perceived worth.

Why It Matters
Selling your business is a journey, not just a transaction. These bite-sized topics are designed to guide you — with action-driven clarity and insight — toward a well-executed, high-return exit.

Episode Guide

EPISODE 1

From CEO To
Strategic Consultant

EPISODE 2

Understanding Your Options & Where to Start

EPISODE 3

Clean Books = Max Valuation

Exit Strategy Form

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Full Bio for Chris Edelen

Chris C. Edelen

Founder | Edelen Marketing & Consulting

With nearly 25 years in the Home Improvement and Home Services industry, Chris Edelen is a seasoned executive, entrepreneur, and advisor known for driving growth, building strong partnerships, and successfully guiding companies through strategic transitions.

Chris is the former CEO and Owner of Safe Showers, which he led to a successful sale to a private equity firm. His leadership track record also includes:

  • Board Member, FSNS – acquired by Warburg Pincus

  • Board Member, Gibson Plumbing

  • Board Member, Neil Kelly Company

  • Co-Owner & CEO, Sterling Home Technologies – sold to a strategic buyer

  • Senior Consultant, Kohler Company – launched nationwide walk-in bath and shower programs

  • CEO & Co-Owner, LeafGuard by Beldon – significantly expanded operations and developed a Costco partnership initiative

Today, Chris focuses on advisory and consulting services for home services companies—specializing in strategic planning, marketing, growth initiatives, and preparing for exit opportunities. Through Edelen Marketing & Consulting, he partners with owners and leadership teams to unlock potential, strengthen operations, and position businesses for long-term success or strategic sale.

Outside of his professional work, Chris values balance, time with family, and staying connected to the industry he’s passionate about.