Episode 2.02: Effective Lead Generation on a Budget

Budget-Friendly Lead Generation Tactics for Home Improvement Contractors

For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some of the most effective tactics don’t require much financial investment at all—just time, consistency, and a solid strategy.

This post outlines several low-cost digital marketing strategies discussed in a recent episode of Build Grow Dominate, a podcast by FatCat Strategies, specifically designed for contractors in the early stages of growth.

1. Invest in Organic SEO Through Content

Optimizing a contractor website for SEO remains one of the most powerful, sustainable ways to generate high-quality leads. By creating educational, helpful blog posts that answer common homeowner questions—like “What’s the best decking material for NC summers?”—contractors can attract organic traffic from people actively searching for answers. The key is to write content that reflects real conversations contractors have with their clients every day.

2. Collect and Leverage Customer Reviews

Customer reviews are a digital form of word-of-mouth—and they matter. Platforms like Google Business Profile, Yelp, Houzz, and Nextdoor are crucial for local visibility. Not only do reviews improve trust and conversion rates, but when written well (including specific product names, neighborhoods, or services), they can also boost local SEO. Contractors should implement a repeatable process for review collection—either in person at project completion or through follow-up emails with direct links.

3. Maintain a Basic Social Media Presence

A dormant Facebook or Instagram account can make a business look inactive. On the flip side, even posting just twice a month—featuring a recent job, a positive review, or a before-and-after photo—can demonstrate that the business is active, professional, and engaged in the community. Social media doesn’t need to be overwhelming; it just needs to show signs of life.

4. Sponsor Local Teams and Events

One unique, low-cost idea is sponsoring hyperlocal activities like youth sports teams or community events. For as little as a few hundred dollars, contractors can get their name on t-shirts, event banners, or printed team schedules—often hung in homeowners’ kitchens for months. These efforts build real community relationships and often include backlinks on the league or event websites, which help with organic SEO.

5. Engage in Online Communities and Forums

Beyond traditional directories, online community platforms like Nextdoor, Reddit, Facebook Groups, and even legacy platforms like Yahoo Groups are active spaces where homeowners ask for contractor recommendations. Contractors who take the time to offer helpful, non-promotional advice in these forums can earn trust, visibility, and future referrals. This is especially powerful when combined with a strong local presence and reputation.

Final Thoughts

FatCat Strategies emphasizes that while digital marketing can seem overwhelming, there are plenty of ways to generate leads without overspending. Many of these tactics—like content creation, review collection, and community engagement—cost little to nothing in dollars but require consistency and care.

For contractors ready to take the next step, FatCat offers a complimentary Review Generation Kit (a $750 value) for anyone who attends a 30-minute discovery call. This kit includes tools to make it easy for field teams to collect reviews and establish credibility online.

By focusing on visibility, trust, and authentic communication, contractors can create a strong foundation for long-term lead generation—without breaking the bank.

Audio only version of the podcast here.

Podcast Transcript

Caitlyn Noble: 

Welcome to Digital Marketing for Contractors. This podcast is brought to you by Fat Cat Strategies, a full-service digital marketing agency based in Raleigh, North Carolina. We specialize in helping home improvement contractors just like you grow their businesses.

Janet Mobley: 

Today, you’re listening to a series called Build, Grow, Dominate, marketing strategies for every stage of your home improvement business. Every Wednesday, we take a deep dive into the lessons that we’ve learned from supporting some amazing business owners. in the home improvement industry.

Caitlyn Noble: 

In part one, we’ll cover the essentials from startup to your first five million. In part two, we’re shifting gears to focus on what it takes to scale your business to a successful exit and or how to dominate your market. Now let’s get into it.

Janet Mobley: 

I am Janet and I’m the founder and managing partner here at Fat Cat. And today I’m joined by co-owner and head of client services, the wonderful and lovely, if you’ve never met her, it is an honest to God fact that she’s wonderful and lovely. Her name is Caitlin Noble. What an intro. Boom.

Caitlyn Noble: 

Hey y’all. Take it away, Caitlin. It’s Caitlin. We are so excited today to dive into the effective lead generation on a budget episode in this series. So what we’re going to talk today are practical proven strategies to help you attract high quality leads via the online internet. The online internet.

Janet Mobley: 

Let’s always call it the online internet.

Caitlyn Noble: 

The online internet. Dot com. Dot com. Without overspending. So I know this is a super, super hot topic. Budget is always going to be tight for a lot of you guys. So what are some amazing ways that we can generate some leads. Let’s talk about it. Okay, so we’ve got kind of five, five, six-ish, so they’re going to kind of flow together. So

Janet Mobley: 

these are tips, topics, ideas that contractors can use on a budget to generate leads from local homeowners for their services. Yes, thank you. So what’s the first one?

Caitlyn Noble: 

So first one, if you haven’t done so already, please listen to the last episode in this six-part series, part one. We talk about the difference between SEO and PPC. So the first one, in terms of an effective lead generation strategy, tactic that you can do on a budget. Optimize your website for SEO. That’s going to include all things like we talked about in more detail, adding content to your website, making sure your website has relevant keywords, making sure your website is mobile friendly. And

Janet Mobley: 

so you say you can do that on a budget. We talked in the last one about the fact that it’s not free. It’s not free. But if you have time to invest, you can do you can do some of the work yourself. Totally. The most important work is to generate authentic content that comes from your expertise as a home improvement contractor where you attempt to answer questions that homeowners have about the projects that you install. If you install decks and homeowners always have the same 10 questions about decks, then just write about it. Yeah, exactly. And so that’s like the low budget. It is. That’s idea one is SEO,

Caitlyn Noble: 

content for SEO. On your website, it’s the most sustainable and honestly one of the highest quality lead sources that you’re going to generate other than a word of mouth referral, and that is not digital. So what ties in with your online SEO presence off of the website? It is digital. Number two. Number

Janet Mobley: 

two. What is it? Am I doing it or are you doing it? You do it. Okay. It’s reviews. Reviews, reviews, reviews. We love them. We hate them. We know we need them.

Caitlyn Noble: 

You

Janet Mobley: 

have to have them.

Caitlyn Noble: 

You have to have them. Yeah, they’re really not optional. I mean, and we almost debated like… What’s more important? Is it a website with good content or is it having reviews? And I think it’s tied. I mean, almost.

Janet Mobley: 

Yeah, I mean, I think we could sit here for 30 minutes or

Caitlyn Noble: 

30 hours

Janet Mobley: 

debating like chicken or egg. What’s more important? What comes first, reviews or SEO? But, you know, good Lord, the internet is so competitive. In the last episode, I called it a bare knuckle brawl and I stand by that. one of the ways that you are going to, um, compete in that fight and win that fight is by having online reviews. So Caitlin, tell the listeners like break down, like you’re talking to your grandmother. What do you mean by a review? What is it? Where does it come from? Where does it live? How do you get it? Talk to me about reviews.

Caitlyn Noble: 

Okay. So I’m going to tie in another, uh, tip, uh, into this explanation. So another tip that is so essential to generate leads on a budget is to participate in local online directories. That is where you’re going to generate your reviews. Google Business is one of the most important. Yelp. Angie. I mean, Yelp, we could do a whole other

Janet Mobley: 

podcast on that. Let’s just, everybody needs to know, like we’re saying Yelp with a little bit of a like smirk face.

Caitlyn Noble: 

But where is your business listed? And Yelp, y’all, is tied back to Apple Maps. So it is important. True that. So Google Business pops up and is the most relevant in terms of reviews and what you need to grow. So online directories, I’m going to pull this all back together, I promise. So an online directory is where your business is listed. Claim it. Optimize your profile. Make sure it’s got a way to contact you, whether it’s a phone number, a website, a physical address for somebody to stop by and see you. That’s how you participate in a local online directory.

Janet Mobley: 

And Google Business Profiles are essentially one big directory. Yes.

Caitlyn Noble: 

Google Business Profiles are essentially one big directory and one of the most important ones where you should be asking… customers who’ve completed their projects to go on to your profile within this directory that you have claimed and optimized with accurate information and leave a review. Like words, words. Five stars are great. That’s awesome. Please write some words, like a sentence, two sentences if you can. The window replacement was amazing. Bobby did a great job installing the windows. Couldn’t recommend this company more.

Janet Mobley: 

I love my Arctic white James Hardy siding.

Caitlyn Noble: 

Don’t get out of

Janet Mobley: 

control. That’s amazing. My rain walk-in tub has changed my mother’s life.

Caitlyn Noble: 

And we live in Hollow Brook.

Janet Mobley: 

Yeah. Yeah. I mean, we’re kind of riffing right now, but I think the point is… Get them. The five stars are important because it gives you that numerical score that when a homeowner is kind of scanning through different options of companies that they could contact, they can see, like, do you have an average two-star or do you have an average 4.8-star? So the stars are important, but if you can get your customers to actually write a little bit more about their project and include– a few details about the project, a product name. I mean, I was joking about Arctic White, James Hardy. No, it’s huge. It’s huge. But that’s a color and a manufacturer. And then you were joking, Caitlin, about a specific neighborhood. A specific neighborhood. Then those elements, those content elements in that review, then feed back into your

Caitlyn Noble: 

SEO. And so effective lead generation on a budget is, If you don’t have reviews, it’s going to be really hard to get some leads. So just get those reviews.

Janet Mobley: 

So, I mean, when I’m on the call, I do a lot of sales for Fat Cat and I’m often talking to our customers before they become customers. I’m talking to our customers. And I’m talking to you after you become a customer. Yeah, I’m talking to you guys when you guys are considering working with us. And one of the first things I do is I go and look at your website. Sure. And I look at your Google business profile and I see how many reviews you have. And then I look at some of the competitors in your area. And let’s say you are a roofing contractor in, I don’t know, Minnesota, Minnesota. Twin. Oh, wow. I picked a hard one. Yeah. Let’s do Raleigh, North Carolina. Okay. We’re out of Raleigh, North Carolina. I can’t name a city. No offense to anybody

Caitlyn Noble: 

in

Janet Mobley: 

Minnesota. St. Paul. There you go. I named a town in Minnesota. So let’s say you are a roofing contractor in Raleigh, North Carolina, and you have claimed your Google business profile, but you only have five reviews. Well, if I’m sitting in Raleigh, North Carolina, and I Google roofing contractors near me, and four other companies come up, and they’ve got 300 reviews, who am I going to pick? I’m probably going to get a few quotes. Yeah. So that’s kind of like the short version of why reviews are important. But I think you had a few more things to say about reviews.

Caitlyn Noble: 

Did I?

Janet Mobley: 

I thought you did.

Caitlyn Noble: 

I mean, I tied in… I mean, I tied in… SEO is going to be important to your website. Keep that website optimized with content. Reviews, make sure you’ve got an online directory presence. Google Business, please, please, please, please. Yelp, because it’s associated with Apple Maps. And then there will be other ones. Just make sure your business information is updated. But most of those services offer a review process. option i mean house house is another great one um next door is another great one that i would consider a directory to be honest with you you can recommend somebody you can recommend a business through next door so

Janet Mobley: 

if we’re tying this this episode back to the title how to do things on a budget we’re assuming that if you’re listening you’ve got a business you’re up and running you’re installing jobs if you’re not going behind those jobs getting the review you’re kind of leaving money on the table. For sure. So it’s not necessarily free, but it’s relatively low cost for you to train your project managers or, you know, if you’re still the project manager, take the extra time at the end of the job to sit with Mr. and Mrs. Homeowner and guide them through leaving you a review. So that is a low budget in terms of money and high payoff in terms of helping with lead generation.

Caitlyn Noble: 

And… If the installer is late and just leaves and doesn’t get to ask, I’ve seen another effective way of when you send that final invoice over. Sweet note, hey, if you wouldn’t mind taking a few more seconds and leaving a review, that works too. So

Janet Mobley: 

what are some other budget-friendly tactics that we can share with people?

Caitlyn Noble: 

Don’t roll your eyes, but this is one that, I mean, I’m not going to say it pours leads in, but it does go along the lines of building that trust and credibility, which will… help generate leads. Have a presence on social media. I’m talking Facebook, Instagram. LinkedIn is more for your peers. I would consider, like I said, Nextdoor is also a social media platform. Have a presence on there where you can- What do you mean by presence? A presence, yeah. So, and this is egregious. So like some of it’s, Don’t take this with a grain of salt. I’ve seen companies that are fine posting two times a month, and that’s a presence of having a post of, hey, look, I’m out at a job. We’re replacing a roof, and it’s just a nice picture of a sunny day on a job site. Two times a month, that makes your business look alive versus somebody who might visit your profile, and you haven’t posted since 2008. you know, three, I don’t know if there was Facebook. Well, yeah, I guess there was, but let’s say you haven’t posted since 2020. Maybe you’re no longer in business, you know? I mean, yeah. So a presence is a heartbeat. Yeah. Just a heartbeat fog, a mirror. Um, and if you are writing that content on your website, or if you get a review that you like, you can take a screenshot of it or copy and paste the link to that article that you wrote onto social media and spread the good word. So that’s some ways to tie it back in.

Janet Mobley: 

So that’s idea number three for budget ways to help you generate leads online is social media. What is the next one?

Caitlyn Noble: 

Well, I’ll pass this one over to you because this one is… tried and true. This is, um,

Janet Mobley: 

local sponsors. Yeah,

Caitlyn Noble: 

it’s local sponsorships and it definitely makes an impact, like not on the, not only the digital side of things, but obviously out in the

Janet Mobley: 

community. So yeah, I’m going to give credit where credit is due. We 100% got this from one of our customers. Um, one of our customers, such an amazing person. Um, he’s a gregarious guy, friendly guy, and he shared a story with us. Um, and it’s, it’s like a It’s a story, but it’s not just a one and done. This is something he does, I think, as a practice. He’s in a homeowner’s home. He’s either, you know, about to sell the job or he’s already sold the job. He looks on the refrigerator. And there on the refrigerator or on the corkboard in the kitchen is the schedule for little Johnny or little Susie’s whatever sport they’re participating in. Yes. t-ball soccer volleyball it’s local the parents care because the schedule is there and so what our customer what our client did was he asked the homeowner hey what is this you know what are the tigers yeah and the homeowner says oh well it’s you know my son’s baseball team right oh are they looking for a sponsor the homeowner is blown away

Caitlyn Noble: 

The

Janet Mobley: 

homeowner’s like, what? You want to sponsor my son’s baseball team? It costs, every time we’ve talked to clients about when they’ve done this, I think it costs usually like less than $1,000 a season. And $1,000 would be like, you have the banner. Yeah, you’ve got the side of the activity bus that you’ve wrapped. I

Caitlyn Noble: 

mean, for like your kids. Hundreds of dollars. Like Little League, like I’m talking $100 could maybe be. get a patch on their jerseys,

Janet Mobley: 

you know? Yeah. It’s low cost. You’ve shown a huge amount of respect and interest in your customers, in these local homeowners. And now your name, you know, your name, picture it on the eight and a half by 11 printed practice calendar that hangs on the refrigerator. That’s good. You know, you are now in the kitchen and they look at that calendar multiple times throughout the season. So when we say local sponsorships, that’s what we’re talking about. We’re talking about hyper local, the neighborhoods where you want to install jobs, the homeowners that you want to work with, what are they engaged in? If it’s not a kid’s sports endeavor, I mean, I’m playing pickleball these days. I’m in that age group. Yeah, you are. Low impact injury. Hashtag aging

Caitlyn Noble: 

in

Janet Mobley: 

place. You know, could you, if you, if you seriously, if you have a product that is, um, You know, maybe you’re not selling to parents. They don’t have little kids. Maybe they’re in the grandparent age bracket and they’re playing pickleball. Can you sponsor their pickleball league? Yeah, exactly. So look for opportunities. Look outside of what’s obvious. And you’re probably not, honestly, going to find it by searching for it online. You’re not. You’re going to find it by standing in somebody’s kitchen looking at what’s taped to their refrigerator. It’s low cost. It’s high impact. It’s on a budget. And it’ll help you… build your brand in the communities that you serve, and it will absolutely help you generate leads. And I’ll bring it

Caitlyn Noble: 

back just to the digital side of things where I’ve seen it work is a lot of these, you know, local swim teams, pickleball leagues have leads And when you become a sponsor, you are mentioned on their website. And what does that produce? That produces some organic traffic. And leads? A backlink. Well, I was getting the backlink. But hey, look, we’re episode two. We’re more to come on.

Janet Mobley: 

I’m running

Caitlyn Noble: 

and

Janet Mobley: 

you’re still crawling.

Caitlyn Noble: 

Part

Janet Mobley: 

two. And

Caitlyn Noble: 

Janet’s usually the one that has to correct me. You’re just explaining some sort of algorithm. But no, definitely a backlink, which is, again, your SEO presence.

Janet Mobley: 

Oh, I get your point. So if you’re sponsoring a local pickleball and they’re part of a bigger league in the city that you’re in, And you get listed on the website. That’s just helping your organic SEO presence. Absolutely. So it goes beyond that.

Caitlyn Noble: 

What’s another idea? So we did talk about those online directories, but I’m going to pull it through the online directories. A lot of those online directories also have forums and online communities. The first one that comes top of mind, and I’ve said it several times, is Nextdoor. If y’all are not on Nextdoor, that is such a low-cost way to have a profile on Nextdoor and be recommended by neighbors. And not only that, you know, it also serves as a forum. So if you’re sitting on your back deck, and I know y’all are busy, I know you’re driving around, you’re doing a lot of great work. I mean, if you’re sitting on your back deck while the steaks are on the grill, go to your Nextdoor, get a Nextdoor app, People are going to be asking for roofers. People are going to be looking for deck support. Pest control. People have opinions. We know this. Thank you, social media. You can say, hey, I am a small business owner. This is my company. We’d be happy to give you a quote. That’s not only through Nextdoor, Facebook groups. I know your local communities definitely, like the Moms of Holly Springs, wow, fierce.

Janet Mobley: 

Oh, those Moms

Caitlyn Noble: 

groups

Janet Mobley: 

are like… They’re like a goldmine, but also like a pit of piranhas.

Caitlyn Noble: 

Yes. I mean, they’re looking. You want to get on their good side. They’re looking for window replacement companies, but, I mean, you better not have burned them. Reddit is another really great one. I know, Janet, you use Reddit. I

Janet Mobley: 

do use Reddit. I love Reddit. This could be a whole other podcast episode. You know, SEO and Google… The online landscape for marketing changes so fast, and it’s such fierce competition. And, you know, here we are. It’s April 2025. You know, the last six to nine months, all anybody’s wanted to talk about is AI, which has changed the landscape so much. One really popular search now is to take whatever you’re searching for and stick the word Reddit on the end of it. You know, so if you’re looking for roofing contractors in Raleigh, and I’m gonna search Google, I might type roofing contractors in Raleigh Reddit so that I’m gonna go directly to possibly a homeowner forum that is moderated in the Raleigh, North Carolina area And what I would encourage you to do, don’t go on Reddit and just start waving your banner around and saying, I want you to be… Home Improvement

Caitlyn Noble: 

Company,

Janet Mobley: 

yeah. Yeah, that’s not the thing to do on Reddit. No, no. You have to contribute. You have to contribute meaningful… Answers. Commentary, answers, advice. So if you have time and you have something to say about a topic and there’s a good Reddit forum in your local area… you can actually get really good exposure and then it also feeds back into your SEO. It absolutely does. So it all kind of feeds back around. I’m going to mention one more in the online directory forum thing that I didn’t even think about when we were planning this episode. I hope some listeners are over 45. I

Caitlyn Noble: 

just said oh no.

Janet Mobley: 

Yeah. I’m proud of it. I’m over 50. Spit it out. So no I’m going to build up a little bit more. What is it? Look, Caitlin, if you could see her body language, she’s nervous. She doesn’t even know what I’m about to say. All right, I’m going to hit you with it. It’s a Yahoo group. My neighborhood, I’ve lived in my neighborhood, no joke, for 30, good God, I think it’s 32 years now. This is not something that as a Join and blast neighborhood groups. But if you actually do work in the neighborhood where you live… You’re right. Ask some of your older neighbors if there’s a Yahoo group for your neighborhood. Because I swear to you, my neighborhood is older. And we still have a Yahoo group that dates back to 1999. Okay. And I swear to all that is good… And all that I love that within the last five days, my dear husband has said something to me that he has read based on the email distribution list of some discussion that people were having in this Yahoo group. And I said to him, Does that still exist? And I can’t believe you’re still on it. But it is a vibrant, like these people were having like a really serious community discussion about some new townhomes being built right in our neighborhood. So it’s an oldie but a goodie. That’s hilarious. But if your neighborhood has some sort of old school email distribution. Absolutely. Yeah. God, what did they used to call them? They used to call them list serves, I think. That sounds right. You can roll your eyes, but I promise you they still exist. Yeah. And these are older homeowners with money that aren’t on the Facebook. On the internet. And they’re not on the Instagram. And they’re not on all that other stuff.

Caitlyn Noble: 

But yeah, be thoughtful, provide answers, advice, show your expertise, and it will pay off. lots forward um so these were just a few tips and tricks in terms of how to generate some leads on a low budget honestly no budget um if you have some time so time is not free we are aware of that but just a few tips and tricks um yeah so

Janet Mobley: 

let me summarize those we kind of rambled on a little bit so on a budget if you want to write content you’re going to help with your seo Generate those reviews. Please. Put some processes in place with your project managers to get those reviews. Make sure you have a presence on social media. That can be as simple as posting a few pictures twice a month. Local sponsorships. Those are those. Baseball teams, pickleball teams, online directories. which could include some old school Yahoo groups, online communities and forums. That’s that Yahoo group. That’s that Yahoo group.

Caitlyn Noble: 

I hope Yahoo can pay us for promoting Yahoo groups. Google business profile, get listed. That’s a no brainer. Yes.

Janet Mobley: 

If you haven’t claimed your Google business profile, do it. Pull the truck over and do it right now. I mean, like swerve through all the lanes of traffic. Please don’t. Yes. Cut

Caitlyn Noble: 

somebody off. We as an agency will struggle to work with you. If

Janet Mobley: 

you haven’t claimed your Google business profile, you are lost in the woods. Yeah. It’s not going to happen for you. No. You’re not going to generate any online leads.

Caitlyn Noble: 

But remember, consistency and providing value are going to always be key. So focus on the needs of your audience and you will naturally attract leads who are more than likely to convert to loyal customers by just doing a few of these tactics regularly. But we do have a special offer. What is it? If you stuck around and listened to us ramble on about these fun

Janet Mobley: 

tips and

Caitlyn Noble: 

tricks. So like I mentioned, very, very, very important. We both mentioned that review generation is gonna be critical to generating leads. Again, you can’t qualify for this if you don’t have a Google business profile. So get a Google business profile and then you can go to fatcatstrategies.com backslash contact dash us. Because if you mention today’s episode in the form on that page, which I’m going to have Janet repeat in just a second, we are going to give away a free review generation kit. This is about a $750 value. And all you have to do is attend a discovery call with us. Talk. It’s 30 minutes. We don’t even really talk. You get to talk. You

Janet Mobley: 

get to tell us. Yeah, we’re asking you about your business.

Caitlyn Noble: 

All about your business. And if you attend this, you’re going to get a free review generation kit. This comes with a rate your installer card design template. So that’s one of those cards that your installers can leave behind with a QR code directly to your Google business profile to leave you a review. Okay. And we’re going to also, if we’re able to, we’d like to include a landing page that lists all of the places that folks can leave reviews to. That’s a landing page on your website. A landing page on your website where folks can leave reviews to all of those platforms through those online directories. So again…

Janet Mobley: 

Go to our website. Look for the button to either contact us or schedule a call. Book your free 30-minute discovery call. It’ll be with a friendly, friendly face from Fat Cat where what we want to do is learn more about your business. And if you book that call, you will get this. And attend it. And attend it. Yeah, you got to book it and actually show up for it. I know y’all know what that feels like. Yeah, you don’t ghost us. Then we have a free review generation kit. that is yours for the taking. And we will help you make it easy for your team to generate more reviews. And then that’s gonna go a long way in the foundation that you need to generate leads online. What are we talking about next week, Caitlin? Yeah,

Caitlyn Noble: 

so next week, it’s gonna be part three of the six-part series. We’re gonna shift gears and talk about something that often gets overlooked in digital marketing. It’s the call centers. And it’s funny that I’m tying call centers in with digital marketing, but it makes a huge difference. So you might be getting plenty of leads. That’d be great. But those calls, if they’re not getting answered or handled the right way, then you’re leaving a lot of money on the table. So we’re going to break down how a solid call center strategy can boost your conversion rates and help you close more deals. We’re super excited about that.

Janet Mobley: 

Join us for another episode next week for that conversation. Call center. Yeah. Discussion topic. That’s a really good

Caitlyn Noble: 

level up topic. So Janet, take us home.

Janet Mobley: 

Thank you for joining us for another episode. Hope you got something from it. As always, if you can give us a half an hour, our job is to give you actionable tips, tricks, and insights that are designed to help you grow your home improvement business through online marketing. Thank you again and join us next week for our ideas about how you can level up your call center. Thank you. Digital marketing for contractors is created by Fat Cat Strategies. For more information, visit fatcatstrategies.com.